Latest News:

Inspiration: new series from SOFII in 2017

Throughout 2017, SOFII will be providing you with a new series of articles on the topic of ‘inspiration’ produced with the support of Alan Clayton Associates using their research and case studies in fundraising inspiration.

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Breaking the internet with great fundraising ideas - I Wish I’d Thought Of That 2016

This year’s I Wish I’d Thought Of That (or #IWITOT as it’s known by the cool kids) was trending on Twitter in London on Wednesday 30th November! 

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Good news for SOFII’s future

SOFII is delighted to announce that Agents of Good, a leading marketing and communications agency based in Ontario, Canada, has come forward as SOFII’s newest ‘business partner’.  

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Latest Case Studies:

Durham Cathedral in LEGO: innovative buy-a-brick fundraising

An innovative version of traditional buy-a-brick fundraising with a spectacular totaliser and easily replicable as a fundraising mechanic. 

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UNICEF Christmas adverts

These TV adverts from Sweden are short but remarkably well-made, deploying wit and humour with sensitivity and intelligence to make crucial points. They may take in history, fantasy and mythology, but never lose sight of the core message from UNICEF.

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Ocean Conservancy ‘let us know’ pop-outs online draw engagement and uncover hidden bequests

Environmental advocacy group Ocean Conservancy have created a smart and well-designed pop-up widget for their planned giving micro-site that encourages digital dialogue among website visitors to help uncover hidden legacy gifts and generate fundraising leads .

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Latest Articles:

The positives and negatives of emotional fundraising

In this article, Jenny-Anne Dexter, individual giving officer at Rainbow Trust Children’s Charity, takes us through the positives and negatives of emotional fundraising in an in-depth piece of research. 

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Jack’s story, from Claire House Children’s Hospice

A harrowing, heartbreaking and wonderful example of emotional fundraising at its most effective from Claire House Children’s Hospice in Liverpool, UK.

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The use and misuse of emotion

This is the first article of a new series focusing on the use and misuse of emotion in fundraising, launched in partnership with the Commission on the Donor Experience. 

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Fundraising Inspiration Advent Calendar 2016

Following the success of last year’s advent calendar, SOFII once again brings you fantastic fundraising ideas, one for every day of the month of December. We’ll add new links to this page every week until Christmas. Happy Holidays!

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SOFII stars: great fundraising writers

We’ve once again delved into our archive to bring you a collection of inspirational SOFII Stars, this time focusing on great fundraising writers. From the great George Smith to advertising legend David Ogilvy via Indra Sinha and Karin Weatherup, we’ve gathered the best fundraising writers together to share their unique insights and advice. 

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Two days in Dublin: fundraising inspiration in Ireland’s capital – part four

In the final edition of SOFII’s report on the Ask Direct Summer School, we get a sneak preview of an upcoming new series on SOFII from Alan Clayton and an account of Ken Burnett’s closing plenary.

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