Latest Case Studies:

Bloody Good Period’s festive period campaign

A campaign that won the hearts and minds at IWITOT (I Wish I’d Thought of That) 2019, Bloody Good Period’s festive outing combined humour with a clear message that appealed to its target audience.

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Alzheimer’s Society Memory Walk campaign

With a DRTV ad to make you cry, the Alzheimer’s Society in the UK used emotions to great effect in this celebrated campaign.

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British Heart Foundation: MyMarathon

Making great use of digital technology, the British Heart Foundation created a trail-blazing virtual event, as showcased at IWITOT (I Wish I’d Thought of That) 2019, SOFII’s showcase event.

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Latest Articles:

World-changers at Work: what can the charity sector learn from the climate change debate?

Can the charities sector learn anything from the debate around climate change? If we want to change the world and better serve our beneficiaries, Mark Dibden of agency Cello Signal certainly thinks so.

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Plastic not-so-fantastic: Turning the Tide on Plastic by Lucy Siegle reviewed

In her fantastic book, journalist Lucy Siegle sets out how we can all make a difference in tackling an increasingly dangerous plastic situation.

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How to master the soft skills of fundraising

There are many opinions and articles out there on how to approach donors and win them to your cause with hard skills, but in this article, Stephanie Dotto of CharityJob explores the softer skills that are too often overlooked.

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From IWITOT 2019: Stand Up 2 Cancer 2018’s hilarious donation rewards menu

A treat from I Wish I’d Thought of That (IWITOT) 2019: Andy McSorely of Home Fundraising celebrates an irreverent and hilarious campaign that rewarded donors who gave up their hard-earned money.

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Meet the world-changers: ‘We’re here to do what donors can’t’ - Jiblu Rahman, Islamic Relief

Jiblu Rahman wowed people across the fundraising sector with his star turn in Islamic Relief’s ‘Saving lives isn’t easy’ ad campaign. Joe Burnett sat down with him to discuss the campaign and how he, as a young fundraiser, is becoming a world-changer.

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Fundraising ethics – raise more money while keeping your donors happy. What could be simpler? Part two.

In the second part of his blog on fundraising ethics, Rogare’s Ian MacQuillin looks at a couple of ethical dilemmas. The solutions are anything but black and white.

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