Latest News:

Call for content for future SOFII features – are you planning to change the world?

We want to ask you a simple question: why did you become a fundraiser?  

Read more

Want to be donor-centred?

The Commission on the Donor Experience can help you to achieve real donor-centred fundraising. Click here to access the full CDE contents.

Read more

Latest Case Studies:

ACLU: Stand for Rights. Stand for Freedom

When contacted by the American Civil Liberties Union only weeks before a massive telethon, which would be hosted on Facebook and make use of the brand new Facebook Donate system, Open America were handed a massive job with very little time to execute it. The way Paul and his team responded shows initiative and willingness to be bold and daring and to work with new technologies and methods.

Read more

MyOxfam app

The MyOxfam app allows supporters of Oxfam to manage their donations to the charity quickly and without hassle; it also gives them real transparency about the impact of their donations.

Read more

Macmillan Cancer Support ‘eCards’

Macmillan Cancer Support wanted to update their outdated eCards platform, which was too dependent on Adobe Flash software, with a modern platform that could be optimised for mobiles and tablets.

Read more

Latest Articles:

CDE project 6 section 3.4: emotional intelligence

Being more emotionally connected to each other on fundraising teams is more rewarding. And, being more emotionally open and connected to our donors raises more money.

Read more

CDE project 6 the full contents and purpose

Here you will find the full contents for all sections of CDE project 6 so you can learn everything about the use and misuse of emotion in fundraising.

Read more

CDE All the project summaries in one report

CDE All the project summaries in one report here.

Read more

CDE Contents

List of all the CDE project summaries and where to find them on SOFII.

Read more

CDE project 6: the use and misuse of emotion. Section 3.1: the science of emotions.

In order to understand why and how emotions are so crucial in the donor experience, we need to understand why people give to charities.

Read more

CDE project 6 section 5.1: a communications practitioner’s view of emotion in fundraising.

How should emotion be used in practical ways across all channels to enhance the donor experience? Can better use of emotional storytelling, as opposed to ever more persistent asking, really improve the donor experience, and if so, how?

Read more