Latest Case Studies:

Omaze and Idris Elba’s Valentine campaign for W.E. Can Lead

A clever and innovative campaign offered donors the prize of a lifetime: a ‘date’ with superstar Idris Elba. 

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Bible Society: The Greatest Journey - Christmas Appeal

By providing free resources Bible Society made it easy for supporters to stage their own nativity plays. This in turn ensured supporters could raise more donations with limited cost to themselves.

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Habitat for Humanity - Happy Mother’s Day video

By featuring actual beneficiaries in this video campaign Habitat for Humanity Waterloo Region, Agents of Good and Atomic Spark found the emotional core of the cause to connect with donors.

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Latest Articles:

Fundraising ethics – raise more money while keeping your donors happy. What could be simpler? Part one.

How do you know what is and isn’t ethical in fundraising? Ian MacQuillin of the Rogare think tank explores this complex issue in this first of two fascinating and timely articles.

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CDE project 6 section 4.5c: The Dóchas code of conduct on images and messages.

As part of CDE project 6 on the use and misuse of emotion, Ken Burnett explains what the Dóchas code of conduct on images and messages is and why it is necessary for our organisations.

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World-changers at Work presents: SuperTeds

These five inspirational TED Talks lay out frameworks for making the world a better, fairer place through our work environments and interactions with those around us.

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IWITOT at IFC: Save the Children ‘Most Shocking Second a Day’

For I Wish I’d Thought Of That at the International Fundraising Conference 2018, Spriha Shrestha of Restless Development Nepal explained why she wishes she’d thought of this iconic video campaign from Save the Children.

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Opinion: an ethical, principled approach to donors and fundraising. Part 2.

How the World Land Trust approached its fundraising strategy, and which forms it avoided to remain, in its opinion, more ethical and principled.

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Appendix 3: Criticising other charities - World Land Trust’s approach.

John Burton discusses criticising other environmental charities’ fundraising strategies in an appendix to his articles on the World Land Trust’s approach.

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