Latest Case Studies:

Mermaids: how one man raised £250k by playing a game.

The story of how one man took on prejudice and transphobia by raising £250k in just two days.

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Greenpeace presents Rang-tan: the story of dirty palm oil

This landmark TV ad captured the hearts and minds of the British nation and helped Greenpeace tap into -and transform- the national conversation around palm oil.

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Alpe d’HuZes: Extraordinary effort leading to extraordinary results

This amazing event, embedded in Dutch psyche, has become such a phenomenon that it has so far raised over 160 million euros since 2006.

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Latest Articles:

The A to Z of writing fundraising appeals: A to F

Writing a good appeal is a big undertaking and isn’t as easy as some may think. In this handy guide Blue Frog London’s Steve Lynch gives a handy alphabetical guide to the dos and don’ts of writing a fundraising appeal.

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From the Mythsmashers: the myth of the ‘rational donor’.

In the first presentation from Mythsmashers, an I Wish I’d Thought of That (IWITOT)-inspired event that takes place every year down under, Alice Anwar of CARE Australia explores the myth of donor rationality and asks ‘Can the head and the heart ever be friends?’

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Secrets of direct mail 3: how people read letters

How do potential donors react to direct mail letters? In part three of our series on the legendary Siegfried Vögele, we explain this important aspect of his approach.

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SOFII presents: meet the fundraising myth-smashers

Over the coming weeks, SOFII will share the three winning presentations from Myth Smashers, Fundraising Institute Australia’s IWITOT-inspired event. These three young fundraisers each shine a light on dispiriting fundraising myths and show how they can be overcome.

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Marie Burnett: she lived, laughed, loved and left a huge hole in our hearts

We are sad to announce the death of Marie Burnett, co-founder of SOFII, trustee, company secretary, honorary treasurer and voluntary editor in chief.

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Secrets of direct mail 2: answering the right questions with your envelope

In part two of our series on the ideas of Siegfried Vögele, Chris Keating explains how to use Vögele’s method in how envelopes are designed. Something that simple can make all the difference to your direct mail campaign. And you could also help some capybaras too.

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