Latest News:

Why you should watch out for the lightbulb moments

Two leading fundraisers from the Netherlands share their thoughts on why the lightbulb moments are so relevant and will help you transform your fundraising.

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The lightbulb moments return: if you want to get, you first need to give

SOFII’s lightbulb moments return with thoughts on the Commission on the Donor Experience and five short but insightful videos to transform your fundraising.

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The Agitator celebrates the Lightbulb Moments

Our thanks go to Roger Craver of the Agitator for his shout-out about the 32 Lightbulb Moments video series, and in particular the ever-inspirational case of Botton Village.

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Latest Case Studies:

Abortion Support Network ‘Why do you support ASN?’

By asking a simple question of their donors and sharing the responses in later communications, a small Irish charity provided inspiration for all fundraisers.

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Hope and Homes for Children, End the Silence

Hope and Homes developed a superb campaign to bring light to the lives of children in orphanages with their End the Silence campaign, using positive imagery, a novel pair of donation options and the music we all love.

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Crisis at Christmas

The Crisis at Christmas campaign was presented at this month’s IWITOT in London. Discover for yourself how asking donors for detailed and informative amounts can give you an amazing 19:1 return on investment. I think we wish we’d thought of it!

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Latest Articles:

NSPCC’s Full Stop campaign - a fundraising triumph. Part five: recognition and consolidation

The Full Stop appeal itself was only one chapter in the story of this groundbreaking campaign, as Giles Pegram reveals how the NSPCC ensured its donors were properly recognised and its success in the appeal was consolidated.

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SOFII’s lightbulb moments - latest videos

Discover more exciting and simple ideas in next four videos of the new series from SOFII: 32 lightbulb moments that will transform your fundraising.

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What’s the golden thread that unites us?

There were so many great and inspirational ideas shared at I Wish I’d Thought Of That 2018. Which of these will inspire you to transform your fundraising?

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How to bring feminism into your fundraising

Emily Collins-Ellis and Rachel Stephenson Sheff demonstrate that feminism needs to be brought into fundraising, not just because it’s the right thing to do, but because it will improve that fundraising and benefit your organisation.

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NSPCC’s Full Stop campaign - a fundraising triumph. Part four: final challenges

In part four of the chronicle of the NSPCC’s Full Stop campaign, Giles Pegram CBE shares how the organisation responded to their massive appeal and broke a UK record.

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Lesbians and Gays Support the Miners

A grassroots campaign by queer activists to support embattled striking miners in 1980s UK provides a blueprint for how apparently incompatible organisations can come together to effect real change.

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