A profile of Mal Warwick: America’s genial guru of fundraising direct mail

What we at SOFII have to say about this guy.

Written by
Christiana Stergiou
Added
June 03, 2011

Despite what Mal himself says (see Mal Warwick in his own words), great and good, not ornery, are just two of the words we at SOFII would use to describe the fundraising legend that is Mal Warwick. He holds his place in fundraising’s hall of fame for his strategic, detailed and highly effective approach to nonprofit direct marketing, as well as his passion for sharing his vast knowledge with thousands of fundraisers around the world.

Mal is a brilliant fundraising strategist and a long-term advocate of socially responsible business. But he’s probably best known as the nonprofit sector’s doyen of direct marketing. He has worked with some of the world’s most prominent nonprofits and causes, including six US Democratic presidential candidates, as well as with dozens of local and regional organisations. Mal and his colleagues have directly raised more than half-a-billion dollars for nonprofit causes – mostly in the form of small gifts from individuals.

Most recently, Mal has served as Chair of the Resource Alliance (2007-8), organisers of the annual International Fundraising Congress in The Netherlands. He is an active member of the Direct Marketing Association (DMA) Nonprofit Federation, Washington, DC, which, in 2009, gave him a prestigious award in recognition of his ‘career characterised by innovation and leadership within the direct marketing community’. This is one of many awards Mal has received. In 2006, he was named as ‘Berkeley’s most useful citizen’ in recognition of his lifetime contributions to his local community in San Francisco.

Many of Mal’s 19 books (yes 19!) are required reading for fundraisers, not just his favourite book, How to Write Successful Fundraising Letters, but also The Mercifully Brief, Real-World Guide to Raising $1,000 Gifts by Mail and Revolution in the Mailbox. SOFII will be reviewing the latter soon.

Mal’s latest book, Fundraising When Money is Tight, is filled with pragmatic information on what nonprofits should be doing about their fundraising during these tough economic times.

You can catch Mal speaking at most major, and many smaller, fundraising conferences and workshops from Kenya to Kuala Lumpur to Kansas. Mal, on behalf of all fundraisers, we at SOFII thank you for so willingly passing on your fundraising wisdom to fundraisers around the world.

Now read Mal Warwick in his own words and, if you want to, you can find more about Mal on his easy-to-use website. While you’re there, make sure you sign up to his e-news – more than 11,000 people from 69 countries already have.

To order Mal’s books direct from his publisher, Jossey-Bass/Wiley, click on the covers, above.

About the author: Christiana Stergiou

Christiana Stergiou

Christiana Stergiou, is a fundraiser, consultant, copywriter and blogger. She founded Scribbly Bark in 2009 to help nonprofit organisations raise more money for their causes.

Recent Articles

CDE project 6 section 4.9: Keep it simple

In his contribution to CDE project six: the use and misuse of emotion, professor of ephilanthropy Brock Warner, CFRE, explains why simplicity is the key to emotionally engaging your donors.

Read more

Leading the resistance: the American Civil Liberties Union

Ali Walker celebrates the American Civil Liberties Union's resistance to Donald Trump's travel ban and how it raised incredible funds without even asking, just by being a beacon of hope.

Read more

Legacies, they’re nowt to do with thee!*

If you want to create a great, inspirational legacy campaign, you need to get inside your donors’ heads.

Read more

CDE project 6 section 4.8: Craig Linton and Paul Stein on emotion

In an extract from their book Donors for Life, Craig Linton and Paul Stein explore the value of emotion and how it can be used effectively in your fundraising.

Read more

Peer-to-Peer Fundraising: a mini guide for nonprofits

Great peer-to-peer fundraising campaigns can reap terrific results but they can also seem rather daunting and hard to organise. Expert Dan Quirk talks you through how best to set up and make the most of a peer-to-peer campaign in this quick and simple guide.

Read more