Jack’s story, from Claire House Children’s Hospice

Written by
SOFII
Added
January 12, 2017

CDE project 6: the use and misuse of emotion, section 4, emotions and donors, article 4.4b.  More from this CDE project will be added to SOFII soon. This story was originally published on Ken Burnett’s blog

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

Recent Articles

Still in the battle: an interview with Roger Craver

Part 1 of an interview with Roger Craver. An activist for over fifty years, he has been involved in the US civil rights movement helping to establish Common Cause, the National Organisation for Women, the Environmental Defense Fund and Greenpeace. 

Read more

The Help Hollie campaign: how relationship fundraising works in theory and in practice at Anthony Nolan.

Last week, we brought you the story of Hollie, whose bravery in the face of illness was a true inspiration. Author John Logan this week explores how relationship fundraising and emotion formed core aspects of the Help Hollie campaign.

Read more

How getting diversity and inclusion right will help us change the world

Vanessa Chase Lockshin outlines how the fundraising sector is good at asking about diversity but rarely progresses beyond it to equity and inclusion. Her suggestions are bound to get you thinking.

Read more

Fear, flight and fight – turning pain into gain

Lyndall Stein explores the use of powerful images and words and how they can be key to reaching into a donor’s heart.

Read more

Moving from fairness to openness

Exploring the issue of fairness Jen and Beth Ann demonstrate how progress can only come about through inclusive and insightful dialogue within our organisations. 

Read more