Latest lightbulb moments

Just added – three more lightbulb moments plus two fresh ‘context’ videos that you’ll not want to miss. These come to you free on SOFII courtesy of the UK’s Donor Experience Project and The Netherlands ‘Future of Fundraising’ event. For best results, please view these videos in Full Screen (click the square symbol at bottom right).

Written by
Joe Burnett
March 13, 2018

0.6 Three definitions of fundraising shows how our understanding of the fundraiser’s role has evolved, changing fundamentally in recent years.  

0.7 Fundraising’s problems and how we’ll overcome them explains the catastrophe that struck UK fundraising in 2015 and the response to it that began to coalesce around the Commission on the Donor Experience. The next three ‘lightbulb moments’ are perhaps among the most important realisations of all, for fundraisers now.

Lightbulb moments 9-11

9. Leadership, the donor-centred way.  What kind of leadership increases the chances that a charity will operate in a donor-centred way? Why our leaders have to act differently, to change their organisation’s culture. Whole organisation fundraising defined, and why your board and senior management team have to get involved in being the change. How to find and build your dream. And how to avoid the same old dull way of doing things. 13.11 minutes.

10. Vulnerable people and how to deal with them appropriately. The more generous a donor is, the more he or she will be targeted. Why a policy on vulnerability is not enough. 1.57 minutes. 

11. The power of words to take you right to the heart of your donors. Why communication is the fundraiser’s most important skill and how to do it better, to make your donors’ experience unforgettable. The best word in fundraising. And why fundraisers so often offend. 3.07 minutes.

Four more hot topics coming very soon. Watch out for them…  

0.8. What went wrong. And why these problems won’t just go away. Are we missing something really significant? Why are generous and caring people fed up with fundraisers? The problem with volume and why renewed promises are not enough. How a tragedy unfolded and why it happened. 12 minutes 24 seconds  

…including three more lightbulb moments to usher in the new era of responsible fundraising

12. Recruiting and developing the right kind of fundraisers. Why fundraising needs radiators, not drains. And why getting the right people matters so much, to donors.1 minute 50 seconds  

13. How to give your donors practical control of their relationship.

Before watching this video you really should see SOFII’s earlier special, The Botton Village story. Who should be in control of our relationships and why it may pay to make some changes. How much control should you give your donors? And how can you do it, practically, effectively and enjoyably to increase trust, confidence and lifetime value?  2 minutes 47 seconds  

14. Why investing in customer service and donor care leads to fundraising success.

Oh dear, that ‘investment’ word, again. But relax, please – this is about leaping over false economies to deliver real value for your cause, because its focus is retention – keeping donors longer so they’ll more quickly and surely repay the cost of their acquisition. And maybe even leave you a legacy. Being nice to do business with is something our sector should be noted for. How you can provide such a service, at the right level, is explained here. 5 minutes 40 seconds.

You can watch the full list of films in SOFII's letter to the future as they are added here.

About the author: Joe Burnett

Joe Burnett

Joe Burnett is Contributing Editor for SOFII.

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