Legacy of Hope newsletter and reply form, from Bread for the World, USA

Written by
SOFII
Added
April 09, 2015

Legacy of Hope 4-page newsletter plus reply form Bread for the World is a progressive, faith-based lobbying organisation that seeks to eradicate hunger in the United States and around the world. With more than 50,000 members and a large Capitol Hill staff, the organisation for a long time was the nation’s largest grassroots lobby in Washington, DC, and is still one of the most highly visible. Its efforts have borne fruit in Congressional and Presidential action leading to billions of dollars in hunger relief funds and in persuading the US government to sign on to debt relief for the planet’s poorest countries. This direct mail package enclosed a newsletter for the Bread for the World ‘Legacy of Hope’ giving society, which has raised millions of dollars in bequests to support the organisation’s work. Note the attention to legacy giving options on the reply device. Response to such appeals is slight, but with the average bequest in the USA at some $35,000, a small number of legacies can go a long way.

- Mal Warwick

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

Recent Articles

CDE project 6 the full contents and purpose

Here you will find the full contents for all sections of CDE project 6 so you can learn everything about the use and misuse of emotion in fundraising.

Read more

CDE All the project summaries in one report

CDE All the project summaries in one report here.

Read more

CDE Contents

List of all the CDE project summaries and where to find them on SOFII.

Read more

CDE project 6: the use and misuse of emotion. Section 3.1: the science of emotions.

In order to understand why and how emotions are so crucial in the donor experience, we need to understand why people give to charities.

Read more

CDE project 6 section 5.1: a communications practitioner’s view of emotion in fundraising.

How should emotion be used in practical ways across all channels to enhance the donor experience? Can better use of emotional storytelling, as opposed to ever more persistent asking, really improve the donor experience, and if so, how?

Read more

Also in Categories



Tags