Living Legacy Society newsletter, from the Union of Concerned Scientists, USA

Written by
SOFII
Added
September 09, 2014

Living Legacy Society newsletter

This newsletter represents the culmination of nearly a decade of successful direct marketing efforts by Mal Warwick Associates and the staff of the Union of Concerned Scientists. UCS, though not well known to the general public, is one of the principal players in the US environmental and peace movements, contributing the results of its ground-breaking research and the voices of award-winning scientists to the public debate on such issues as global warming, nuclear proliferation and the misuse of science by the country’s faith-based federal administration. Beginning in 1999, UCS undertook to build its membership through direct mail, to convert one-off donors to a monthly giving programme, to invite higher-value donors to join a $1,000-a-year giving society, and to launch legacy giving efforts. This newsletter is the latest issue of a continuing programme that has seen the organisation’s membership and its income triple, and both major gifts and legacy giving programmes that didn’t exist in the 1990s to become major sources of revenue in the 21st Century.

- Mal Warwick

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

Recent Articles

The BADASSforGOOD podcast. Episode four: pretty is more than skin deep

It's a welcome return for R.Trent Thompson and his thought-provoking BADASSforGOOD podcast. In episode four he explains why pretty and professional are overrated qualities in fundraising campaigns.

Read more

CDE project 6 section 5.5: Seven more big things to think about

From CDE project 6: seven more big things to consider when it comes to emotion, its use and misuse.

Read more

Asking the right questions really can change the world!,

How working with charities and inspiring them to ask the right questions helps Adrian Salmon to change the world.

Read more

Now added new on SOFII: the penultimate lightbulb moments.

We bring you the penultimate lightbulb moments: why face-to-face went so wrong, major donor fundraising, the correct use of emotion and communication keys.

Read more

The BADASSforGOOD podcast. First episodes: snackable brand and marketing insights

Welcome to R. Trent Thompson's BADASSforGOOD podasts: concise, insightful ideas on how to manage your brand and marketing from an award-winning specialist.

Read more

Also in Categories



Tags