Sample thank-you letters for you to swipe

Next to your fundraising appeals, your thank-you letter is the most important communication that a donor receives. So shouldn’t it sparkle with sincerity?

Written by
Lisa Sargent
Added
June 26, 2011

Profit from Lisa’s thank-you letter clinic

Specially for SOFII the talented Lisa has prepared an annotated, instructive series of ‘before’ and ‘after’ thank-you letters from around the world. Click here to review the first seven of these, from five countries – Ireland, UK, USA, Canada and Australia. With thanks to all SOFII users who sent in their thank-you letters for Lisa’s clinic.

Here are eight examples to help inspire you write your next one.

Example 1, from the Ontario Science Centre, Toronto, Canada.

Example 2, from Menzies Research Institute, Tasmania, Australia.

Example 3, from the ALS Society of Canada, a medical research and welfare charity.

Example 4, from the Cancer Council of New South Wales, Australia.

Example 5, from Dunwoody College of Technology, Minneapolis, USA.

Example 6, from a UK-based conservation trust.

Example 7, from a children’s care and welfare charity in Ireland.

About the author: Lisa Sargent

Lisa Sargent

As head of Sargent Communications, Lisa Sargent helps nonprofits raise more money and keep more donors through better donor communications. A creative strategist and copywriter, Lisa works exclusively with nonprofits on direct mail, email fundraising and donor care communications – acquisition appeals, annual reports, proposals, welcome packages, e-appeals, newsletters, thank-you letters and more.

Lisa’s articles have been featured in Mal Warwick’s newsletter, FundRaising Success Magazine and The Agitator. Lisa also publishes The Loyalty Letter, a free e-newsletter for nonprofit and charitable organisations read by subscribers around the world.

Recent Articles

CDE project 6 section 3.4: emotional intelligence

Being more emotionally connected to each other on fundraising teams is more rewarding. And, being more emotionally open and connected to our donors raises more money.

Read more

CDE project 6 the full contents and purpose

Here you will find the full contents for all sections of CDE project 6 so you can learn everything about the use and misuse of emotion in fundraising.

Read more

CDE All the project summaries in one report

CDE All the project summaries in one report here.

Read more

CDE Contents

List of all the CDE project summaries and where to find them on SOFII.

Read more

CDE project 6: the use and misuse of emotion. Section 3.1: the science of emotions.

In order to understand why and how emotions are so crucial in the donor experience, we need to understand why people give to charities.

Read more

Also in Categories