SOFII’s April must-reads

Written by
Pamela Grow
& Craig Linton
Added
April 04, 2014

Top tips

Giving in a Digital Age discuss silos and whether they are blocking the growth of your online fundraising.

Clairification on creating a donor communications plan to woo your supporters.

Wild Woman Fundraising shares four steps to making your first donor retention calendar.

Monthly giving can literally be a magic wand. But if your organisation’s gratitude systems aren’t in place to start with, starting a monthly giving programme (or your major gifts programme, or a new campaign) won’t stop you haemorrhaging donors. Learn more in ‘the dark side of monthly giving’.

What happens when you commit to donor-centred fundraising and stewarding your donors? Really commit, not a year ‘trying’ it and then moving on to the next. Lisa Sargent shares.

More on legacy giving, with a fun tutorial from our friends at Agents of Good.

Opinion

Looking at donor retention from the donor’s perspective...new from Blackbaud.

How does nonprofit storytelling work in social media? Julie Brown guest blogs on Nancy Schwartz’ Getting Attention.

Do you think of yourself as being in the ‘begging’ profession? For shame! The Veritus Group with You’re in the Yes Profession.

Mark Phillips asks why don't all donors care about impact? The question stems from a recent report on donor attitudes that showed only nine per cent of donors paid extremely close attention to impact.

Simon Scriver at Change Fundraising shares some recent research on chugging as a way into a fundraising career.

Ian MacQuillin with two blogs defending charities. Part one includes an in-depth look at the Panorama investigation last year. Andpart two includes the results from an interesting focus group that looked at the salaries of CEOs.

Tom Ahern at the Bloomerang blog says donors have no idea what you do with their money.

Jeff Brooks’ shares a number of interesting envelopes and teasers from his Uncle Maynard’s treasure trove of direct mail.

‘Why I hate events’ by Tobin Aldrich.

Your nonprofit, retail store or b2b services firm probably doesn’t need as many new prospects as you think you do – you will generate more impact if you reconnect with the people who already know and trust you.

Follow the formula for great donor newsletters.

Probably the biggest misconception about bequests is that only wealthy people leave them. Jerry Panas with: Where do bequests come from? Who Gives Them?

News

Seth Godin urges you to change the way you and your team see marketing.

The Fundraising Coach (Marc Pitman) shares February's nonprofit blog carnival. The subject? Nonprofit executives: advice, tips, and exhortations.

About the author: Pamela Grow

Pamela Grow

Pamela Grow has her own grant-writing consulting company, GrowConsultingPA, in Haverford, Pensylvania 19041, Tel: +1 484 557 0779. Also, check out great free stuff and more on Pamela’s site, here.

About the author: Craig Linton

Craig Linton

Craig Linton has over 15 years’ of fundraising experience across a number of disciplines and sectors. He currently works at Amnesty International where he advises colleagues across Europe on their individual giving fundraising and helps them prepare investment proposals. He also spends a day a week on outside consultancy and research projects. His specialisms are relationship fundraising and providing a great donor experience. He is a member of the Institute of Fundraising Convention board, on Rogare’s advisory panel, a contributing editor to SOFII.org and a trustee of Thames Hospice.

Related case studies or articles

SOFII’s August must-reads

If you rarely get the chance to speak directly to your donors, you will be interested in at least one of this month’s ‘must-reads’. It’s from a highly successful street fundraiser for a major British charity who recruits between 10 and 15 new donors each and every day. And he loves his job. Find out why, here.

Read more

SOFII’s June must-reads

There are some great things for you in this month’s must-reads, including why we fundraisers must stop the madness of ‘churn and burn’ direct mail, what you can do if you are trying to raise money for what some call an ‘unworthy’ cause. And the Agitator with a simple twist on making your stories compelling for your donors.

Read more