The Bhopal Medical Appeal grabs every opportunity to tell good stories

How very perverse that Dow Chemicals should pay to snoop on organisations working in Bhopal.

Written by
SOFII
Added
January 03, 2014

This ad turns that spying to its advantage by showing two senior executives of Dow, through some inspirational stories, how they would save money if they helped the people instead and it would most likely be more fulfilling as well.

It was published in April 2012 in the Guardian and the Daily Telegraph. Scored 100 per cent instant return in each, bringing in loads of new donors at a negative cost.

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

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