Craig Linton

‘Humbert’ heartfelt message appeal

by Craig Linton

Humbert was created by Humber River Hospital not only to raise money but to celebrate the generosity and kindness of their donors.

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‘Social Swipe’: raising money for Misereor through interactive posters

by Craig Linton

The world's first interactive advertisement display able to accept credit card donations, Social Swipe makes it simple to donate and gives instant emotional gratification to the donor: No wonder over 1,000 people swiped a donation in the first month.

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A simple equation, plus three big reasons to buy this book

by Craig Linton & Giles Pegram CBE

There are many good books on fundraising, says Craig Linton, but not many truly great ones. Retention Fundraising by Roger Craver of the Agitator is one of those books and is an instant classic. At its heart is the simple equation: retention + commitment = increased lifetime value. Read it, find the big reasons – and banish attrition forever.

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Concern Worldwide Ireland's direct dialogue fundraising campaign: ‘Help a child grow up’

by Craig Linton

Is your face-to-facing fundraising no longer as successful as it was? Is it giving you cause for concern? If the answers are yes, please click here to see how Concern Worldwide Ireland tackled the problem and came up with some brilliant solutions.

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DEBRA’s epidermolysis bullosa (EB) Ireland awareness day 2014

by Craig Linton

Click here to see how DEBRA Ireland made their logo work hard for them. By telling a powerful story as well and investing a small budget they raised a lot of money, gained new supporters and raised awareness of their cause.

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Free Lunch: A case study in Chinese transparency and crowd-sourced fundraising

by Craig Linton

When scandal hit one charity in China all the others in the country were tainted and faced widespread public mistrust. Yet one well-known journalist was brave enough to start a bold campaign to change the lives of malnourished school children. This breakthrough innovation has helped restore trust in charities in China and raised enough funds to feed thousands of hungry children.

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Relationship fundraising ignite, part 2

by Craig Linton

In the second part of our Relationship Fundraising Ignite series: the Commission for the Donor Experience, how to build a relationship with donors by asking three questions, and how the Terrence Higgins Trust used relationship fundraising.

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About the author

Craig Linton has over 15 years’ of fundraising experience across a number of disciplines and sectors. He currently works at Amnesty International where he advises colleagues across Europe on their individual giving fundraising and helps them prepare investment proposals. He also spends a day a week on outside consultancy and research projects. His specialisms are relationship fundraising and providing a great donor experience. He is a member of the Institute of Fundraising Convention board, on Rogare’s advisory panel, a contributing editor to SOFII.org and a trustee of Thames Hospice.

Craig Linton

Relationship fundraising ignite, part 1

by Craig Linton

After the events of the past year in UK fundraising, relationship fundraising is once again a hot topic.

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About the author