Jackie Fowler

Donor-centred fundraising – are you prepared to take a leap of faith?

by Jackie Fowler

Giving donors choices and allowing supporters to opt out of fundraising appeals are hotly debated topics in the UK right now. But one well-known UK charity has been practising both of these supposed heresies for nearly 30 years now and their fundraising results have just grown and grown and grown. How do they do it? Jackie Fowler explains, here.

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About the author

Jackie Fowler is the chair and owner of fundraising, marketing and communications agency, Burnett Works. She has over 25 years’ experience working with a huge range of charities, large and small, helping them to grow support through direct marketing programmes, integrated campaigns and brand development. Jackie is a keen advocate of relationship fundraising and it remains a key cornerstone of her fundraising thinking and practice.