Jenny-Ann Dexter

The positives and negatives of emotional fundraising

by Jenny-Ann Dexter

In this article, Jenny-Anne Dexter, individual giving officer at Rainbow Trust Children’s Charity, takes us through the positives and negatives of emotional fundraising in an in-depth piece of research. 

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About the author

Jenny-Anne Dexter is individual giving officer at Rainbow Trust Children’s Charity, where her particular focus is on donor development. She has worked in the charity sector for 15 years, specialising in arts marketing and fundraising. Contributing to this paper has enabled her to investigate her own perceptions of emotional content. Her nickname is ‘The Robot’…