Joanna Culling

Harold Sumption: the shy pioneer

by Joanna Culling

In this addition to SOFII’s Fundraising Legends series, Joanna Culling talks to Ken Burnett, who proudly shares the full text of Harold’s only published material – Yesterday’s trail-blazing and pointers for tomorrow

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St Michael’s Foundation Christmas Poster Campaign: Give the Gift

by Joanna Culling

It’s never too early to plan your Christmas fundraising campaign and here’s one from St Michael’s Hospital Foundation in Canada to inspire you. This integrated campaign shows how to entice donors to give to bricks and mortar by focusing on compassion and people.

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About the author

Joanna Culling – contributing editor, SOFII

Joanna joined SOFII in 2015 to help keep the site up to date with news and fundraising inspiration. For the last few years she has been working part-time as a freelance copywriter while looking after her daughter. Prior to this Joanna spent five years with a wonderful team of creatives at specialist fundraising agency Bluefrog London – first as a copywriter and later as head of copy. She began her career in fundraising at RNID (now Action on Hearing Loss), going from complete novice to senior direct marketing manager in three years.