Jonathan Andrews

Five corporate fundraising mistakes to avoid

Man at sea

by Jonathan Andrews

It’s inevitable that at some time we will make a mistake. Yet some are so basic that they can be easily avoided. Jonathan Andrews warns of five mistakes you really should avoid when you’re going for that all-important corporate partnership.

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Five steps to creating corporate partnerships

Innocent drinks

by Jonathan Andrews

Have you seen the little woolly hats on top of Innocent smoothies and thought that’s brilliant? Or perhaps you’ve bought a packet of Pampers that includes a donation to UNICEF?

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New research shows how charities can create remarkable corporate partnerships

This year Innocent and Age UK are aiming to knit one million hats.

by Jonathan Andrews

Remarkable Partnerships, a new report from Jonathon Andrews shows that when charities and companies partner in a remarkable way they deliver huge impact, have wider reach, create more opportunities and last longer. Read SOFII’s summary here. Then get the full report, free.

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UNICEF UK: ‘own a colour’ appeal

by Jonathan Andrews

This campaign run jointly by UNICEF UK and the paint company Dulux raised £52,000 in the first day. And the company paid all the costs.

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What do companies want from charity partners?

mountaineers

by Jonathan Andrews

Corporate fundraising seems to raise passionate debate. Some say that’s all it raises; others that it’s a potential golden goose. If you’re not sure, check out this first in SOFII’s new series on how to raise money from the commercial world.

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About the author

Jonathan Andrews began his career working in sales for Unilever. Since then he has led successful fundraising teams at Alzheimer’s Society, Age Concern and Action for Children. He is passionate about creating remarkable corporate partnerships and is now director of Remarkable Partnerships.