Jonathon Grapsas

An ABC of direct response

by Jonathon Grapsas

This article is a fantastic ‘what’s what?’ of direct response fundraising and is a priceless resource for all those just starting out and a great checklist for those who have been around a little longer.

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Brilliant donor care: 15 steps to make sure your organisation gets it right

by Jonathon Grapsas

Before I launch into some tangible ways to improve the way you deal with donors, let me preface this by looking at the current climate. Just how are charities in different parts of the world interacting with donors on a daily basis?

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How I wrote it: Cerebral Palsy Alliance’s multimedia, email and video

by Jonathon Grapsas

So far in the ‘how I wrote it’ series, we have focused on the traditional form of campaigning. In other words, packages only using the written word. Here we look at a communication package that uses multimedia, email and video.

Here Jonathon Grapsas talks to Fergal about his work for the charity Cerebral Palsy Alliance. Jonathon is based in Australia where he works for a number of local charities.

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Musings of a direct response fundraiser no. 1: revisiting the basics

by Jonathon Grapsas

In this first article in a new series focusing on what you really need to know about direct marketing for fundraising, seasoned Australian fundraiser Jonathon Grapsas sets out some of the direct-mail basics. They might surprise you…

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M​usings of a direct response fundraiser no. 2: finding the ‘sweet spot’

by Jonathon Grapsas

Our job as fundraisers is to find the sweet spot: an amount that is appropriate to that donor at that time. In his second article on the musings of a direct response fundraiser Jonathon Grapsas shows exactly how to do it.

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Supporter surveys: what do your supporters really think?, part 1

by Jonathon Grapsas

The first part of a three-part analysis of the benefits of annual supporter surveys.

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Supporter surveys: what do your supporters really think?, part 2

by Jonathon Grapsas

The second part of a three-part analysis of the benefits of annual supporter surveys.

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Supporter surveys: what do your supporters really think?, part 3

by Jonathon Grapsas

The final part of a three-part analysis of the benefits of annual supporter surveys.

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The Obama effect

Obama and a blackboard

by Jonathon Grapsas

Six lessons from President Obama’s fundraising team to help fuel growth in your organisation.

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The power of benchmarking

At its simplest, benchmarking means improving ourselves by learning from others

by Jonathon Grapsas

How looking around at others can help you raise more money for your cause.

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About the author

Jonathon Grapsas is the founder and director at flat earth direct, an agency dedicated to fundraising and campaigning for good causes, with a particular bias toward digital and direct response. Jonathon has spent the last decade working with charities all around the world. Initially in the UK, and more recently in Canada and his native Australia.