Mark Phillips

A carta de David Ogilvy ao United Negro College Fund em 1968

by Mark Phillips

Em 1968, David Ogilvy foi nomeado à presidência do United Negro College Fund. Ele logo percebeu que poderia usar suas habilidades de redação para ajudar na organização de arrecadação de fundos e escreveu um artigo usando um incomum mecanismo de distribuição: um trem.

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Announcing the SOFII history project

by Mark Phillips

An illustrated journey through time, with commentary by Mark Phillips, especially for SOFII users.

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David Ogilvy’s letter for the United Negro College Fund, from 1968

by Mark Phillips

Back in 1968, David Ogilvy was appointed as Chair of the United Negro College Fund. He soon realised that he might be able to use his copywriting skills to help the organisation raise funds and wrote a piece that used an unusual delivery mechanism: a train.

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What really matters to a donor

by Mark Phillips

Are you telling your donors what they want to hear? Or are you talking all about yourself? Click here to see what donors want from the charities they support.

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About the author

Mark Phillips set up Bluefrog with one objective – to be the agency he would have wanted to employ. He is now confident he has achieved his goal. Mark also manages Bluefrog's planning function. Mark started out working at ActionAid and later became Head of Fundraising at YMCA England.