Reverse Book Club cold acquisition pack: Books change lives

Exhibited by
SOFII
Added
September 04, 2010
Medium of Communication
Direct mail.
Target Audience
Individuals, planned gift, regular gift, single gift.
Type of Charity
Education, public/society benefit.
Country of Origin
UK.
Date of first appearance

Book Aid International’s latest donor acquisition mailing package, created by them with UK marketing and communications agency Catalyst.

The outer envelope, below, has the address window on the reverse side.

The letter has a half A4 reply flap attached to its right edge, see below. The pack also included a small leaflet which is not shown.

This page is part of Book Aid International's Reverse book club exhibit