CDE project 22: media relations and the public face of charities

Charities enjoy enormous public support. As a result they come under scrutiny but sadly the media too often focuses on the poor performing few rather than the excellent practice of most charities. This is as true for fundraising practice as for other areas. This project will look at how to build better relations with the media so that coverage is better informed about the totality of practice and that good fundraising, is not undermined by collateral damage from exposure of incidents of bad practice.

Full report will be published as articles soon.

Click this link for all the CDE project summaries and where to find them on SOFII. For access to all CDE content on SOFII go to the home page and click on the special CDE portal just below the masthead.

CDE project 22 summary: media relations and the public face of charities

by The Commission on the Donor Experience

This project will look at how to build better relations with the media so that coverage is better informed about the totality of practice and that good fundraising, is not undermined by collateral damage from exposure of incidents of bad practice.

Read more
1