CDE project 6: the use and misuse of emotion

Fundraising is inevitably emotional and emotion is hugely powerful, so must be used responsibly and wisely. This project will consider whether and how emotion can be safely used in fundraising communications. It will define the opportunities and responsibilities that come with telling the truth well, with power and passion that can move people to action

Special announcement
With six sections and more than 40 individual components, CDE project 6, the use and misuse of emotion, is truly massive. SOFII is currently adding all the content and linking it together for easy access, but this process may take a while. Meanwhile, the best place to access CDE project 6 is via the full contents list, here.

All currently active components are highlighted in that list and the remainder will be added progressively over the next few weeks. Thank you for your patience.

The SOFII team

Click this link for all the CDE project summaries and where to find them on SOFII. For access to all CDE content on SOFII go to the home page and click on the special CDE portal just below the masthead.

CDE project 6. Section 5.4b: the moody leader

by Ken Burnett

In an extract from his book Storytelling can change the world, Ken Burnett looks at moody leaders from history and explores how emotion can play a part in strong leadership. 

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CDE project 6. Section 5.4: an emotional major donor

by Tammy Zonker

With the city of Detroit in crisis after the recession, its population decreasing, United Way for Southeastern Michigan (UWSEM) persuaded a major corporate donor to partner with them in making a difference for the people of Detroit.

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CDE project 6. Section 5.2: the starfish story

by Robbie Macmillan

A poignant little story about a man saving starfish reflects the emotional driving force of Robbie Macmillan's Children of Rwanda charity.

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CDE project 6. Section 4.9: to the edge of acceptability

by Ken Burnett

In the latest addition to project 6 of the Commission on the Donor Experience, a harrowing and powerfully-written storyline on a BBC radio drama points to storytelling success for fundraisers.

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CDE project 6 section 4.8: Craig Linton and Paul Stein on emotion

by Craig Linton

In an extract from their book Donors for Life, Craig Linton and Paul Stein explore the value of emotion and how it can be used effectively in your fundraising.

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CDE project 6 the full contents and purpose

by The Commission on the Donor Experience

Here you will find the full contents for all sections of CDE project 6 so you can learn everything about the use and misuse of emotion in fundraising.

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CDE project 6 section 1a: summary

by The Commission on the Donor Experience

Fundraising is inevitably emotional and emotion is hugely powerful, so must be used responsibly and wisely.

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The use and misuse of emotion section 5.6d: the creative use of emotion.

by The Commission on the Donor Experience

High performing boards look at relationships in a particular way and take responsibility for improving them.

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CDE project 6 section 5.4a: ‘emotional fundraising must be in our DNA!’

by Jayne George

‘It’s simple. Emotions are why people take actions.’ In this fascinating interview, Jayne George, director of fundraising and marketing at Guide Dogs UK takes us through the process of how emotional fundraising can benefit donors.

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CDE project 6 section 1b: introduction.

by The Commission on the Donor Experience

Fundraisers need to get better at how they use emotion. And to take care that they don’t misuse it too. That’s what this project is all about.

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