CDE project 6: the use and misuse of emotion

Fundraising is inevitably emotional and emotion is hugely powerful, so must be used responsibly and wisely. This project will consider whether and how emotion can be safely used in fundraising communications. It will define the opportunities and responsibilities that come with telling the truth well, with power and passion that can move people to action

Special announcement
With six sections and more than 40 individual components, CDE project 6, the use and misuse of emotion, is truly massive. SOFII is currently adding all the content and linking it together for easy access, but this process may take a while. Meanwhile, the best place to access CDE project 6 is via the full contents list, here.

All currently active components are highlighted in that list and the remainder will be added progressively over the next few weeks. Thank you for your patience.

The SOFII team

Click this link for all the CDE project summaries and where to find them on SOFII. For access to all CDE content on SOFII go to the home page and click on the special CDE portal just below the masthead.

CDE project 6 section 3.4: emotional intelligence

by Jen Love

Being more emotionally connected to each other on fundraising teams is more rewarding. And, being more emotionally open and connected to our donors raises more money.

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CDE project 6 the full contents and purpose

by The Commission on the Donor Experience

Here you will find the full contents for all sections of CDE project 6 so you can learn everything about the use and misuse of emotion in fundraising.

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CDE project 6 section 4.3: me the storyteller

by Russell Benson

The power of storytelling, and why every fundraiser should practice telling emotional stories.

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CDE project 6 section 4.7: Negative or positive images in fundraising? Some straight talk.

by Jeff Brooks

Sometimes positive images work and sometimes they don't. Same with negative images. Jeff Brooks explains what actually matters with images.

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CDE project 6 section 1a: summary

by The Commission on the Donor Experience

Fundraising is inevitably emotional and emotion is hugely powerful, so must be used responsibly and wisely.

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CDE project 6 section 1b: introduction.

by The Commission on the Donor Experience

Fundraisers need to get better at how they use emotion. And to take care that they don’t misuse it too. That’s what this project is all about.

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CDE project 6 section 2: the emotional fundraising showcase

by The Commission on the Donor Experience

In part 2 of CDE’s project on the use and misuse of emotion we've collected some PowerPoint presentations, several articles and a series of videos that show aspects of emotional storytelling.

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CDE project 6 section 3: the science of emotions

by The Commission on the Donor Experience

Fundraising experts look at the science of emotions and how it can be applied to good fundraising.

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CDE project 6 section 4: donors and emotion.

by The Commission on the Donor Experience

Selected articles exploring the role and impact of emotion on the donor experience.

This section is part of the Commission on the Donor Experience's project 6, the use and misuse of emotion. For the other sections and a detailed list of contents please click here.

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CDE project 6 section 5: creative use of emotion.

by The Commission on the Donor Experience

Emotion is a powerful factor in good fundraising. Here some creative experts explore how the use it in practice.

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