CDE project 7: companies

Fundraising with companies has evolved beyond asking for donations. Charities working with companies today – be they large national or international companies or smaller regional businesses – are more likely to seek partnerships that include shared values and mutual benefits. These can lead to more durable, stronger and often higher financial value partnerships. Some partnerships can last years and some include expertise that a charity may need. This project will consider all aspects of this evolving field of corporate partnerships from the perspective of the donor - including directors, senior managers, selection panels and staff to identify ways of enhancing the experience to the benefit of all involved. Corporate partnerships may include donations, sponsorship, expertise, employee fundraising, mass participation events fundraising and income from merchandise.

Click this link for all the CDE project summaries and where to find them on SOFII. For access to all CDE content on SOFII go to the home page and click on the special CDE portal just below the masthead.

Marie Curie and Yorkshire Building Society – The Hour of Need

by SOFII

Find out about the amazing work Marie Curie in the UK achieved through their partnership with the Yorkshire Building Society. They smashed their fundraising target, involved themselves at every level of YBS’ structure and reached deep into local communities. An inspiration.

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CDE project 7 summary: companies

by The Commission on the Donor Experience

This project will consider all aspects of the evolving field of corporate partnerships from the perspective of the donor - including directors, senior managers, selection panels and staff to identify ways of enhancing the experience to the benefit of all involved.

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CDE project 7 section 1: the approach and putting the principles and actions into practise part 1

by The Commission on the Donor Experience

To prepare this report we met with over 100 corporate fundraisers in London and Manchester and gained input from companies. These conversations provided us with some shining examples of charities providing a great experience for companies. They also revealed instances where charities are providing a poor experience.

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CDE project 7 section 1: putting the principles and actions into practise part 2

by The Commission on the Donor Experience

What can I do in the future?

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CDE project 7 section 2: appendix

by The Commission on the Donor Experience

Appendix 1: Case studies

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