CDE project 11: communication with individual donors

Project 11 is made up of six different sub projects investigating how the donor experience can be enhanced via different channels commonly used in communicating with individual donors. These projects cover: • Mass media • Direct mail and other areas of direct marketing • Telephone fundraising • Digital fundraising • Community fundraising • Face to face fundraising.

Full report to be published as articles soon.

Click this link for all the CDE project summaries and where to find them on SOFII. For access to all CDE content on SOFII go to the home page and click on the special CDE portal just below the masthead.

CDE project 11 summary: communication with individual donors

by The Commission on the Donor Experience

Project 11 is made up of six different sub projects investigating how the donor experience can be enhanced via different channels commonly used in communicating with individual donors.

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CDE project 11: part 2 - guidance on integration

by The Commission on the Donor Experience

Integrated fundraising is meant to be the fundraisers weapon to combat the abundance of ways we can now communicate with, and listen to, our supporters.

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CDE project 11: part 2 - tools and tips

by The Commission on the Donor Experience

Here are some tools and tips that can help you improve your everyday integration.

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CDE project 11: part 2 - case study

by The Commission on the Donor Experience

Joe Jenkins, director of supporter impact and income at The Children’s Society explains their new integrate strategy to engage with new cohorts of supporters.

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CDE project 11: part 3 - a data-driven strategy for direct communications

by The Commission on the Donor Experience

By getting the data basics right, it will mean a charity can communicate with its supporters in a way they feel respected and it engenders a positive supporter experience.

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CDE project 11: part 3 - it’s all about the ‘How’

by The Commission on the Donor Experience

How to develop a data-driven strategy that will deliver?

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CDE project 11a summary: mass media

by The Commission on the Donor Experience

Mass market media does not lend itself to a one size fits all best practice guide. The brand position, budget, fundraising product and area of work will greatly determine the approach you take.

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CDE project 11b summary: direct mail

by The Commission on the Donor Experience

How can we plan better as a sector to avoid individuals being inundated with our communications and ensure that that our messages get the attention they deserve rather than all being lost in such a crowded space?

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CDE project 11c summary: digital

by The Commission on the Donor Experience

This guidance is intended to help fundraisers, supporter engagement staff and the organisation you work for to design better online supporter experiences that engage and delight them. 

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CDE project 11c digital section 1: the approach

by The Commission on the Donor Experience

Digital, mobile and email fundraising did not feature a great deal in the Etherington report of 2015 - or the maelstrom of media focus following the tragic death of Olive Cooke. 

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