CDE project 11: communication with individual donors

Project 11 is made up of six different sub projects investigating how the donor experience can be enhanced via different channels commonly used in communicating with individual donors. These projects cover: • Mass media • Direct mail and other areas of direct marketing • Telephone fundraising • Digital fundraising • Community fundraising • Face to face fundraising.

Full report to be published as articles soon.

Click this link for all the CDE project summaries and where to find them on SOFII. For access to all CDE content on SOFII go to the home page and click on the special CDE portal just below the masthead.

CDE project 11a: the six steps - step three: materials and media

by The Commission on the Donor Experience

A key part of any mass market and above the line fundraising is the creative, or visual presentation of both the problem and solution. While there is not a one size fits all approach, there are some key considerations that should be considered in signing off a creative approach. 

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CDE project 11a: steps four and five

by The Commission on the Donor Experience

Step four: planning the donor journey. Step five: imagery, emotion and language

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CDE project 11a: appendix 1 and appendix 2

by The Commission on the Donor Experience

Appendix 1: research sources and appendix 2: methodology

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CDE project 11b summary: direct mail

by The Commission on the Donor Experience

How can we plan better as a sector to avoid individuals being inundated with our communications and ensure that that our messages get the attention they deserve rather than all being lost in such a crowded space?

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CDE project 11c summary: digital

by The Commission on the Donor Experience

This guidance is intended to help fundraisers, supporter engagement staff and the organisation you work for to design better online supporter experiences that engage and delight them. 

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CDE project 11c digital section 1: the approach

by The Commission on the Donor Experience

Digital, mobile and email fundraising did not feature a great deal in the Etherington report of 2015 - or the maelstrom of media focus following the tragic death of Olive Cooke. 

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CDE project 11c digital section 2 part 1: putting the principles and actions into practise

by The Commission on the Donor Experience

Technological innovation and its use for charity - Understand and design based on donor preferences - Online Journeys

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CDE project 11c digital section 2 part 2: putting the principles and actions into practise

by The Commission on the Donor Experience

Usability - General website usability - Accessibility - Language use - Storytelling - Storytelling and conversations

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CDE project 11c digital section 2 part 3: putting the principles and actions into practise

by The Commission on the Donor Experience

Marketing consent - Email marketing - Mobile-oriented design and browser adaptation - Search Engine Optimisation - How donations are accepted

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CDE project 11d summary: community

by The Commission on the Donor Experience

Community fundraising is sometimes referred to as regional, local or volunteer fundraising, and encompasses a broad spectrum of fundraising work that takes place either on or offline in the community.

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