CDE project 11: communication with individual donors

Project 11 is made up of six different sub projects investigating how the donor experience can be enhanced via different channels commonly used in communicating with individual donors. These projects cover: • Mass media • Direct mail and other areas of direct marketing • Telephone fundraising • Digital fundraising • Community fundraising • Face to face fundraising.

Full report to be published as articles soon.

Click this link for all the CDE project summaries and where to find them on SOFII. For access to all CDE content on SOFII go to the home page and click on the special CDE portal just below the masthead.

CDE project 11f face to face: section 2 - agreeing the principles of your relationship

by The Commission on the Donor Experience

How to implementing a practical strategic process successfully. 

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CDE project 11f face to face: section 3 - The Door Fundraising Rulebook

by The Commission on the Donor Experience

Rules and principles.

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CDE project 11f face to face: section 4 - recruitment and training

by The Commission on the Donor Experience

Recruitment of your fundraisers and/ or your external specialist agency.

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CDE project 11f face to face: section 5 - ongoing development

by The Commission on the Donor Experience

By investing more in staff over their initial induction period, you can keep more staff, and retain more of the supporters that they go on to recruit.

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CDE project 11f face to face: section 6 - involvement devices and props

by The Commission on the Donor Experience

In 2004, Gift Fundraising took Personal Digital Assistants to the street for the first time! Gone were the paper mandate forms, (unless the server was down), and the novelty of the personal data system was unleashed upon the face to face world. 

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CDE project 11f face to face: section 7 - location and integration

by The Commission on the Donor Experience

Over the last 5 years, face to face fundraising has been moving to private sites. The danger here is that the annoyance of face to face is just moving location.

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CDE project 11f face to face: section 8 - public relations

by The Commission on the Donor Experience

Celebrating face to face publicly and changing the perception of what a face to face fundraiser is should be looked at in earnest. Some members of the public simply find it an annoying interruption in their day-to-day lives.

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CDE project 11f face to face: section 9 - auditing and compliance

by The Commission on the Donor Experience

Auditing the agencies that fundraise on your behalf is crucial to gaining a full understanding of whether they comply with your policies, and those of our regulators.

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CDE project 11f face to face: putting the principles and actions into practice

by The Commission on the Donor Experience

  • Welcoming the supporter and further communication.
  • Upholding Good Practices
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