CDE project 17: leadership

There’s no doubt that high quality, inspirational leadership is the lynchpin in any organisation’s approach to and expectations from fundraising. Yet it’s an area that suffers from premature turnover and underinvestment as well as misunderstanding. Building on previous learning this project will define what makes great fundraising leaders and what leadership they need from their senior management colleagues and their board if they are to deliver the competent, motivating leadership that will sustain and direct the new style of fundraising that is evolving in Britain.

Click this link for all the CDE project summaries and where to find them on SOFII. For access to all CDE content on SOFII go to the home page and click on the special CDE portal just below the masthead.

CDE project 17 summary: leadership

by The Commission on the Donor Experience

Building on previous learning this project will define what makes great fundraising leaders and what leadership they need from their senior management colleagues and their board if they are to deliver the competent, motivating leadership that will sustain and direct the new style of fundraising that is evolving in Britain.

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CDE project 17 section 1: the approach

by The Commission on the Donor Experience

In this project we were seeking to answer the question: ‘What kind of leadership have you found increases the chances that a charity will operate in a donor-centred way?’

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CDE project 17 section 2.1: introduction

by The Commission on the Donor Experience

‘It’s about giving and engaging people, it’s this lovely virtuous cycle where you get to give money, and you get to do something yourself that actually makes a difference.’

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CDE project 17 section 2.2: ‘Define and champion’ and ‘Help people see’

by The Commission on the Donor Experience

‘You need to develop that sense of shared consciousness…so we all know what the picture is, what we’re striving collectively to do and we’ve got permission to get on and do it.’

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CDE project 17 section 2.3: your organisation’s purpose

by The Commission on the Donor Experience

Focus attention on why changing the way you work with supporters is something you must do, not just something you should do.

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CDE project 17 section 2.4: your definition of success

by The Commission on the Donor Experience

Define and reinforce what success looks like in terms of your supporter’s experience.

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CDE project 17 section 2.5: relentlessly reinforce the vision and make it visible

by The Commission on the Donor Experience

Richard Spencer explained that one way he helped put the point of view of the supporter at the forefront of people’s minds was by circulating a weekly results update.

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CDE project 17 section 3.1: people build great relationships

by The Commission on the Donor Experience

'Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.'

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CDE project 17 section 3.2: inside-out leadership

by The Commission on the Donor Experience

It is not about changing others – it is about changing yourself first.

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CDE project 17 section 3.3: trust - risk - people

by The Commission on the Donor Experience

Richard Turner said that one of the most powerful shifts he has ever made as a leader was deciding to spend time every week with the people he manages. 

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