CDE project 5: the supporter's journey

Though each donor’s experience will be different, mapping the optimum path over time can be useful for both the donor and the fundraiser, with potential if planned wisely to greatly enhance the donor experience. This project will define the process and seek to be helpful to fundraisers wishing to offer their donors a truly satisfying, rewarding long-term experience.

Click this link for all the CDE project summaries and where to find them on SOFII. For access to all CDE content on SOFII go to the home page and click on the special CDE portal just below the masthead.

CDE project 5 summary: the supporter’s journey

by The Commission on the Donor Experience

This project will define the process and seek to be helpful to fundraisers wishing to offer their donors a truly satisfying, rewarding long-term experience.

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CDE project 5 section 1: the approach

by The Commission on the Donor Experience

We have to become better at telling the donors a story over the course of the supporter journey, and not just throwing random bits of information at them.

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CDE project 5 section 2: putting the principles and actions into practice

by The Commission on the Donor Experience

We have been able to pull out some principles from responses to our survey of the charities that have shared information with us regarding their supporter journeys. 

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CDE project 5 section 3: case study on Ontario Nature

by The Commission on the Donor Experience

As fundraisers, we must remember that our biggest champions and advocates are our staff and volunteers, and we need to have as many voices as possible sharing their knowledge and passion with other people.

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CDE project 5 section 3: case study on Volunteer Service Organisation

by The Commission on the Donor Experience

Volunteer View is VSO’s main programme for recruiting regular givers. 

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CDE project 5 section 3: case study on Practial Action

by The Commission on the Donor Experience

Introducing a non-ask piece in the welcome journey for cash supporters.

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CDE project 5 section 4: King's College London and King's Health Partners supporter journey

by The Commission on the Donor Experience

The aim of the King's College London and King's Health Partners' supporter journey project was to look at how the F&SD department could become more ‘supporter-centric’ in order to maximise consideration and conversion as cost effectively as possible.

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CDE project 5 section 5: from donor journeys to supporter journeys

by The Commission on the Donor Experience

Ellen Janssens of Dutch Heart Foundation believes in 5 years we will have integrated teams, responsible for specific combinations of non-profit activities and donor segments, instead of separate departments separated by their specific tasks.

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CDE project 5 section 6: appendices

by The Commission on the Donor Experience

Appendix 1: Research sources.

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