CDE project 9: major donors

High net worth individuals are increasingly addressed by charities as a distinctly different group of donors requiring individually tailor-made cultivation and development plans. This project will look at what’s cutting edge in major donor development with a view to capturing these lessons and where appropriate suggesting how major donor experiences might be applied to other groups of donors too.

Full report to be published as articles soon.

Click this link for all the CDE project summaries and where to find them on SOFII. For access to all CDE content on SOFII go to the home page and click on the special CDE portal just below the masthead.

CDE project 9 summary: major donors

by The Commission on the Donor Experience

This project will look at what’s cutting edge in major donor development with a view to capturing these lessons and where appropriate suggesting how major donor experiences might be applied to other groups of donors too.

Read more
1