Authors

SOFII thanks all our marvellous contributors from around the world, who so generously share their experiences and expertise. Whatever your interest, we’ve got an expert! Simply click ‘see all’ to read everything a contributor has shared on SOFII.

Bernard Ross & Clare Segal

Bernard Ross is an expert in strategic thinking, organisational change and personal effectiveness. He works internationally in Europe, USA, Africa and South America. He has worked with a wide range of not-for-profit organisations over 25 years including the British Red Cross, Amnesty International, Greenpeace International, UNICEF, Oxfam and the British Film Institute. 

Clare Segal is an accredited MBTI coach. She works extensively in Europe and the USA specialising in presentation, influence and communication skills. Clare has been responsible for developing the cases for a number of national and international fundraising campaigns including NSPCC, UNICEF & Communitas Brazil. She was also a lead figure in developing the emergency response to the London Bombings of 7/7.

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ABCR - The Brazilian Fundraisers Association

ABCR was founded in 1999 by a group of fundraisers and consultants in Brazil that were inspired by other associations around the world.

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Cheryl A Clarke

Cheryl A. Clarke is a fundraising consultant with more than 20 years of experience in the nonprofit sector. She works with a wide range of nonprofit agencies to improve their fundraising capacity. Clarke is also a much-in-demand trainer and speaker and has presented at several international conferences of the Association of Fundraising Professionals.

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Alexandra Aggidis

Alexandra Aggidis is Supporter Acquisition Fundraiser at Scope. Starting in the largely considered controversial world of F2F fundraising, she has worked in a number of fundraising roles from Corporate to Major Gifts, before returning to and specialising in Individual Giving.

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Tom Ahern

Tom Ahern is a fundraising, advocacy and communications specialist based in Foster, Rhode Island, USA.

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Tobin Aldrich

Tobin Aldrich, has over 20 years' experience in the not for profit sector having been fundraising & communications director for WWF-UK, Concern Worldwide, Sightsavers, National Deaf Children's Society and Centrepoint. He has led teams who have raised well over £500 million/$750 million in that time and have recruited well over one million new donors. He has developed fundraising strategies for organisations all over the world. He is currently CEO of Misfit Foundation, non-executive Chairman of Audience, Associate at Tarnside Consulting and Principal of Aldrich Fundraising.

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Alisha Fernandez Miranda & Alissa Steiner

Alisha Fernandez Miranda & Alissa Steiner from Social Misfits Media.

Social Misfits Media helps charities and social enterprises think strategically about their digital presence. They work with clients to better engage with those critical to their success by creating dynamic social media strategies for marketing, campaigning, and fundraising.

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Carlos Miranda & Alissa Steinner

Carlos Miranda & Alissa Steiner from Social Misfits Media.

Social Misfits Media helps charities and social enterprises think strategically about their digital presence. They work with clients to better engage with those critical to their success by creating dynamic social media strategies for marketing, campaigning, and fundraising.

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Nick Allen

Nick Allen is Managing Director of Donordigital, a specialist agency that helps organisations use the internet for fundraising, advocacy and advertising. Contact nick@donordigital.com.

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Marion Allford

Marion Allford, principal of fundraising consultants Marion Allford Associates.

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Virginia Anderson

Virginia Anderson began her life in the not-for-profit world when she turned her hobby into a career more than a decade ago. Since then she has worked as fundraiser, philanthropic advisor and funder for a variety of organisations, including Chest, Heart and Stroke Scotland, the Scottish Community Foundation and the Association for International Cancer Research. She is currently head of appeals at Quarriers.

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Shannon Anderson

Shannon Anderson is a multi-award winning fundraiser, social entrepreneur and change leader with a passion for helping not-for-profits achieve their goals. She is the founder and director of Fully Fund It, in Melbourne, Australia.

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Jonathan Andrews

Jonathan Andrews began his career working in sales for Unilever. Since then he has led successful fundraising teams at Alzheimer’s Society, Age Concern and Action for Children. He is passionate about creating remarkable corporate partnerships and is now director of Remarkable Partnerships.

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Mark Astarita

Mark Astarita is not just chair of the Institute of Fundraising and director of fundraising at British Red Cross, he’s also a SOFII stalwart.

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Paula Attfield

Paula Attfield, vice-president, Stephen Thomas Ltd and Steve's stepdaughter.

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Suzi Attree

Suzi Attree is a corporate fundraising account manager at Helen & Douglas House, a children’s and young adults’ hospice in Oxford. She is a firm believer in the power of words and stories well told, the importance of emotions in how we make decisions, and in really listening to what donors tell us – and what they don’t say.

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John Baguley

John Baguley is a management and fundraising consultant, and director of the International Fundraising Consultancy. He is the author of “Successful Fundraising” and has written extensively on fundraising, lectured and worked in all parts of the world. 

John is a former Fundraising Director at Amnesty International UK, Friends of the Earth and the Medical Foundation. He has worked for Oxfam and other international development organisations. 

John was the first Director of International Fundraising for Amnesty's International Secretariat, and the first Director of the Soil Association.

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Chris Barraclough

Chris Barraclough began his career working with the late George Smith. As one of the UK’s leading copywriters his portfolio includes taking British Red Cross onto television, launching the innovative Heart Matter CRM programme for British Heart Foundation, traditional fundraising for Arthritis Research UK and digital advertising for WaterAid.

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Rachel Beer

Rachel Beer has worked as a direct marketer and fundraiser since 1995. She created NFPtweetup ­– a regular series of events to promote effective use of technology in the charity sector, which is now in its eighth year – and is well known as a fundraising expert, digital specialist and strategist for the third sector. She writes and speaks regularly on these subjects and is head of fundraising at an international development charity.

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Corinne Bekker

Corinne Bekker has worked as a fundraiser and consultant from her own company 100% Bekker since 2007. Previously she worked as a lecturer and researcher in ethics, gender and diversity at Utrecht University in the Netherlands,

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Tom Belford

In his first job, in the founding days of Common Cause, Tom Belford and his colleagues kept track of their members with perforated cards and activated them via phone trees!

Since then, he’s learned something about marketing causes and issues that fundraisers will find valuable. His chequered past includes the Carter White House, building Ted Turner’s first philanthropic organisation, doing a ton of consulting for nonprofits through Vanguard Communications and Craver, Mathews, Smith & Co, conceiving marketing programmes for corporate clients from Time Warner Cable to Maker’s Mark bourbon to Discovery Communications, and running marketing for Environmental Defense. Now Tom is with the celebrated Agitator. 

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Robert Bellovin

Robert Bellovin is a Media Relations Coordinator at Software Advice.

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Tim Bete

Tim Bete is currently the fundraising director at St Mary Development Corporation. Throughout his career, he has created hundreds of direct marketing campaigns and has been a speaker at many conferences and workshops. He is always looking for new ways to use technology in direct marketing and fundraising and is happy to share this presentation with SOFII.

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Sarah Bond

Sarah Bond is a former SOFII editorial assistant.

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Alfredo Botti

Alfredo Botti is the regional executive director for World Animal Protection Latin America (ex WSPA). He has also been development manager for Greenpeace International dedicated to public mobilisation and fundraising. In 2009 Alfredo founded We-Me.org a non-profit NGO that creates public green spaces, integrating inclusion programmes together with 50 partner organisations and over 4,000 beneficiaries and volunteers. He is a member of the 2015 Fundraising Online Advisory Panel.

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SOFII Volunteers in Brazil

Sandra Regina Calgaro Lucas

Marina Fiorini

Diana Giannoni

Bruno Gama

Fernanda Laurinda

Marina Freitas

Frank Lucas

Sofia Lucas

Paula Miralles Araújo

Paula Aparacida Abi-Chanine

Marcela Barros Coelho

Mário Guimarães

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Georgia Bridgwood

Georgia joined MQ:Transforming Mental Health in January, tasked with designing and delivering their mass engagement programme. Previously she had roles at Breakthrough Breast Cancer and The Prince’s Trust. Georgia is passionate about using data intelligence and fantastic content in synergy to deliver a truly supporter-centric experience.

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Jeff Brooks

Jeff Brooks, creative director at TrueSense Marketing, has served the nonprofit community for more than 20 years, working as a writer and creative director on behalf of a variety of organisations, including CARE, Bible League International, World Vision, Feeding America, World Relief and dozens of urban rescue missions and Salvation Army divisions. He blogs at Future Fundraising Now, podcasts at Fundraising is Beautiful and is a columnist forFundraising Successmagazine. In previous careers, he's been an English teacher and a classical musician. He lives in Seattle in the USA.

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Jules Brown

Jules Brown is a direct response copywriter and creative director who specialises in writing highly persuasive, emotive and effective direct marketing campaigns for charities and NGOs. Over the last four years his work has helped raise more than £9 million (US$16 million, €11million, AU$15m) for good causes around the world. He is based in New Zealand and works for organisations internationally.

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Kirsten Bullock

Kirsten Bullock, CFRE, is a consultant, trainer and coach who works with theleaders of non-profit organisations and ministries to bring professionalism, excellence and effectiveness to their development efforts. Since 1995,Kirsten has worked with health care organisations, social service providers, national and local ministries, and international membership associations.These have included organisations such as AIDS Interfaith Ministries of Kentuckiana, Presbyterian Women National Offices, Community Health Centers,Inc. and the Institute of Internal Auditors Research Foundation.

Kirsten is a Certified Fund Raising Executive, holds a bachelors of socialwork degree and a master's in business administration and is president-elect of the Association of Fundraising Professionals Greater Louisville Chapter. You can find out more about Kirsten by visiting her website here.

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Penelope Burk

Penelope Burk is an author, researcher and mentor celebrated for some of the most important innovations in modern-day fundraising. With over 40 years experience in nonprofit management her research continues to gain international recognition for challenging long-standing but ineffective fundraising practices and showcasing evidence-based methods that raise more money.

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Simon Burne

Simon has worked in the voluntary sector for 38 years, the last 27 in fundraising and marketing. He established ITDG’s (now Practical Action’s) fundraising operation in the 80s and has been director of fundraising/marketing at Acorns Children’s Hospice, NCH (now Action for Children) and recently at The Children’s Society. For eight years, he was a senior consultant with THINK Consulting Solutions. Simon was chair of the Institute of Fundraising from 2000-2003 and writes and talks extensively about fundraising and marketing.

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Marie Burnett

Marie Burnett is director of The White Lion Press and a trustee of SOFII.

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Ken Burnett

Ken Burnett is author of Relationship Fundraising and other books including The Tiny Essentials of an Effective Volunteer Board (The White Lion Press Limited, London, UK) and The Zen of Fundraising, (Jossey-Bass Inc, San Francisco, USA). His latest – and in his view, most important – book is Storytelling can change the world, just published by The White Lion Press.

Ken is also SOFII's managing trustee.

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Joe Burnett

Joe Burnett is Contributing Editor for SOFII.

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Tom Butero

Tom Butero is staff development coordinator at Child and Family Services in Massachusetts, USA. He has over 20 years of successful nonprofit management, including programme expansion, fundraising and grant writing, board development and strategic planning, staff and management training and consultation, clinical consultant.

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Sam Butler

Sam started as a street fundraiser in 2000, as a way of supplementing his acting career. He worked at Gift Fundraising for nearly ten years managing the London fundraising before joining St John Ambulance in 2012 where he currently holds the position of National Fundraising Manager.

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Fergal Byrne

Fergal Byrne is a seasoned freelance journalist whose work has appeared in The Financial Times, The Guardian and The EveningStandard. He’s been writing about finance and business for more than 20 years, but his main area of interest is now non-profits and charities. Contact Fergal here.

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Richard C McPherson

Richard McPherson pioneered fundraising campaigns in both the civil rights and conservation movements, and served with Earthwatch before founding Philadelphia-based McPherson Associates Inc. The agency represents leading PBS and NPR stations, higher education institutions, conservation organisations, women’s health and advocacy groups, and international organisations. 

Long known for innovation with traditional media, Richard has emerged as a leader among internet strategists and is the author of the acclaimed book Digital Giving: How Technology is Changing Charity (2007, iUniverse, a Barnes & Noble Company).

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Norma Cameron

Norma Cameron, CFRE, has over 25-years experience in fundraising, communications and consulting with nonprofit organisations in the education, arts, social service and healthcare sector in Canada. She is a faculty member for the Canadian Association of Gift Planners and sits as a volunteer on the CAGP national educational committee, the editorial committee for the Gift Planning in CanadaJournal and the CFRE advisory council.

As an engaging keynote speaker, facilitator and professional storyteller she has presented at conferences, concerts and festivals across Canada and in the UK and USA.

You can reach Norma hereNorma’s blog

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John Caples

John Caples: For more than 50 years, John Caples served as one of advertising’s most effective copywriters. Caples mastered results-oriented mail-order copy at Ruthrauff & Ryan, where he wrote, arguably, the twentieth century's most successful such ad. The US School of Music ad dramatically exemplified Caples’ belief that people yearn to be carefree and popular. As a teacher, lecturer and writer, he stressed simplicity and ‘getting to the point quickly’. He joined what became Batten, Barton, Durstine & Osborn in 1927, where he served almost to the end of his days.

The Caples Awards, honouring the best in direct and interactive marketing around the world, was founded in 1978 by Andi Emerson, a direct marketing pioneer, in honour of John Caples.

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Lizzie Carter

Since joining CLIC Sargent three years ago, Lizzie has headed up the new business team, securing major partnerships with a combined value of more than £3m, including tie-ups with ITV Text Santa, Network Rail and Manchester Airports Group. For this and her commitment to the sector, in 2016 she was selected as one of Fundraising Magazine’s best 25 fundraisers under the age of 35. Prior to this, Lizzie worked at The Prince’s Trust with a variety of sectors including finance, retail and technology; developing innovative partnerships that engaged employees and changed lives.

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Michelle Chambers

Michelle is the Managing Director of the leading International Consultancy, THINK consulting Solutions; a long term supporter of SOFII and a champion for creativity and innovation in the Sector. In her 22 years years in the Sector she has worked with a very wide range of charities and heritage organisations, helping them shape and transform their fundraising, commercial activities and over marketing. Michelle is truly passionate about the Sector and excited about her 7 minutes to share her energy and enthusiasm at IWITOT 2015.

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Gwen Chapman

The Jerry Huntsinger Tutorials are edited and presented by Gwen Chapman.

Gwen Chapman is a passionate advocate for donor-centric fundraising. She is a senior consultant with international experience in the non-profit sector in Canada, the United States, the UK and South Africa.

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Tony Charalambides

Tony is the Founder/Managing Director of Listen, an award-winning telephone fundraising agency based in the UK and now raising money and awareness for good causes worldwide. He has been fundraising since 2003 and is particularly interested in supporter engagement and innovation. He is a regular blogger and you can follow his tweets @Tcharalambides or e-mail him. Listen donated £10,000 in matched funding towards SOFII's new website.

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Vanessa Chase Lockshin

Vanessa Chase Lockshin is an international non-profit consultant, thought leader, trainer, and speaker. She’s part of the next generation of professionals bringing change to the non-profit sector and challenging conventions. Vanessa is also the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness.

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Jan Chisholm

Jan Chisholm, Director at Pareto Phone and Pareto Fundraising.

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Steven Dodds & Clare Jones

Steven Dodds, head of planning, and Claire Jones, junior planner, DMS.

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Anthony Clay

Anthony Clay, veteran British fundraiser. Author of Trust Fundraising.

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Alan Clayton

Alan works in the inspiration and creative business, for charities, non-profits and NGOs globally. He is a force for rapid and dramatic change and growth, with people power at the front of his philosophy. After a career in national charities, he spent ten years running a full service agency, then formed Revolutionise in 2008. Alan has worked with over 320 clients around the world. He specialises in pitch-winning creative insight and strategy, donor insight, emotional communication and motivation.

Alan is chairman of Alan Clayton Associates, Karat Marketing, the telephone fundraising agency in Dunfermline, Scotland and managing partner of the Inch Hotel and Inspiration Centre, Loch Ness.

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Sarah Clifton

Sarah Clifton is a Dutch / American fundraiser who has worked for animal protection and human rights organisations for more than 15 years. She is head of undraising for Save the Children in the Netherlands. In 2013 she contributed to the book Donor Cultivation and the Donor Lifecycle Map: A New Framework for Fundraising" written by Deborah Kaplan Polivy and published by Wiley.

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Carolyne Coupel

Carolyne Coupel has been head of individual giving at The National Autistic Society for over two years. She started her fundraising career in 2007 at The Children’s Society where she was also head of individual giving. She has 15 years marketing experience. Before joining the charity sector Carolyne worked in the media and telecoms sector, most recently as head of marketing at Telewest Broadband.

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Jenny Craven

My name's Jenny Craven and I've been in the charity sector for around four years. I first got involved in the charity sector when I was living in France after I finished my degree in French at Uni, and since then, I've volunteered and interned as a fundraiser for various human rights charities.

I’m delighted to be involved with SOFII by translating their exhibits into French. SOFII has been crucial to my development as a fundraiser, helping me to further my knowledge of fundraising from my first voluntary role in the charity sector, throughout my internships.

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Roger Craver

Roger Craver, founder of Craver Matthews Smith in the USA, is a lifelong pioneer in applying mass communications and technologies to activism and fundraising. His groundbreaking work in fundraising has helped launch and sustain dozens of national and international organisations.

Today, Roger is the founder of DonorTrends, a company providing fundraising intelligence, predictive models and market research to the nonprofit and political communities. diMobile is his latest company, building mobile engagement applications for the next generation of activists and hell-raisers.

He is also the publisher of the Agitator.

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Laura Croudace

A donor since childhood, Laura Croudace has worked in fundraising at the Vegan Society, the PDSA and Remarkable Partnerships. She is fascinated by emotions, stories and everything in between such as colour theory and philanthropic psychology. She now works as Partnerships and Engagement Manager at The Resource Alliance.

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Joanna Culling

Joanna Culling – contributing editor, SOFII

Joanna joined SOFII in 2015 to help keep the site up to date with news and fundraising inspiration. For the last few years she has been working part-time as a freelance copywriter while looking after her daughter. Prior to this Joanna spent five years with a wonderful team of creatives at specialist fundraising agency Bluefrog London – first as a copywriter and later as head of copy. She began her career in fundraising at RNID (now Action on Hearing Loss), going from complete novice to senior direct marketing manager in three years.

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Rebecca Davies

Rebecca Davies is director of fundraising for Médecins sans Frontières/Doctors Without Borders Canada.

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Paul De Gregorio

Paul de Gregorio Open’s Head of Mobile – via promotion to Client Services Director at P&B and a stint at NCH. 

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Jenny-Ann Dexter

Jenny-Anne Dexter is individual giving officer at Rainbow Trust Children’s Charity, where her particular focus is on donor development. She has worked in the charity sector for 15 years, specialising in arts marketing and fundraising. Contributing to this paper has enabled her to investigate her own perceptions of emotional content. Her nickname is ‘The Robot’…

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Steven Dodds

Steven Dodds, founder of Harvest, is a fundraising strategist with 20 years’ experience working with charities in the UK, Europe and Australia.

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Stephanie Drummond

Stephanie Drummond is the Student Fundraising Manager for The Children’s Society. She joined The Children's Society’s regional fundraising team in October 2012, after Graduating from Sheffield University. Having studied Health care and Development Economics she was motivated to work for a children’s charity after learning how austerity impacts on society and the wellbeing of children. During her role as Chair of Sheffield University RAG committee she caught the ‘fundraising bug’ and luckily has never recovered.

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Jon Duschinsky

Jon Duschinsky is a social innovator who has teamed up with some of the best creative minds in the world to create The Conversation Farm, a unique agency that uses creativity and conversations to solve problems. Business has a new paradigm today. Consumers care less what you make than what you are made of. Companies like Dove, P&G and many others are embracing it, creating conversations around the social good they are doing - conversations that drive audiences to talk about, and engage with them. The Conversation Farm helps its clients embrace this new paradigm. With startling results. 

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Amy Eisenstein

Amy Eisenstein, ACFRE, has been a development professional and fundraising consultant for more than 15 years. She has helped small and large nonprofits alike raise millions of dollars through major gift and capital campaigns, board development, annual fund campaigns, direct mail and planned gift solicitations.

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Margot Ende - van den Broek

Margot Ende - van den Broek is managing director of SOS Children’s Villages (SOS Kinderdorpen) and is responsible for all of their fundraising. She began at SOS in 2002 and previously worked in marketing for a bank and as a CRM manager for an online company.

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Tiziana Fattori

In 1992 Tiziana decided to leave her family-owned fashion business to manage ActionAid in Italy. As executive director she developed the organisation and in 2001 it was the biggest NGO in the country, with over 65.000 sponsors. In 2003 Susanna Agnelli appointed Tiziana as general manager of her foundation, Il Faro, in Rome. Tiziana now has vast experience in nonprofit organisations, NGO start-ups, business development and management.

In June 2012 she was appointed by Plan International as national director/CEO of Plan Italia to start and develop the Italian affiliate.

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Elaine Fogel

Elaine Fogel is president and CMO of Solutions Marketing & Consulting in Scottsdale, Arizona, a speaker, blogger, writer, brand evangelist, and nonprofit guru.

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Jackie Fowler

Jackie Fowler is the chair and owner of fundraising, marketing and communications agency, Burnett Works. She has over 25 years’ experience working with a huge range of charities, large and small, helping them to grow support through direct marketing programmes, integrated campaigns and brand development. Jackie is a keen advocate of relationship fundraising and it remains a key cornerstone of her fundraising thinking and practice.

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Rich Fox

Rich Fox is one of the world’s top specialist telephone fundraisers. 

Few people come close to Rich Fox in experience of using the telephone as an integral tool to strengthen and deepen donor relationships. Rich introduced telephone fundraising to the UK in the early 1990s. His consultancy practice now spans several continents and includes many top clients on both sides of the Atlantic. Rich is chairman and CEO of telephone fundraising specialists Rich Fox & Associates, Inc, of Malibu, California, USA. He can be reached on 1-831-659-1123 and at Foxrich@aol.com

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Bethan Francis

Bethan Francis is client services director at Pell & Bales. She is a passionate fundraiser and feels privileged to have worked with many of the UK’s favourite charities over the last 10 years, helping them to drive their fundraising strategies. She believes that good insight and good data is behind every fundraising success and in her work is lucky enough to be exposed to both.

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Joanne Fritz

Joanne Fritz has worked in the nonprofit world for most of her 30-year career beginning with teaching at the secondary, college, and university levels. She has also held senior management positions at two national nonprofits and two universities. Fritz has served on numerous nonprofit boards and was chosen to participate in leadership programs in two cities.

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Chen Fu

Chen Fu. 北京师范大学珠海分校应用心理学本科学历,在宋庆龄公益慈善教育中心学习两年并毕业。大学时曾负责统筹城市环保倡导活动,并推动珠海高校公益社团的联接。目前在中国扶贫基金会品牌传播部任新媒体主管一职,主要负责基金会新媒体运维及内容生产。亲历中国扶贫基金会自媒体用户从0到100万的过程,在饥饿24、中国消除贫困奖、善行者、鲁甸地震救援、尼泊尔地震救援等活动中参与或负责传播方面工作。主要兴趣:科技、商业及社会领域的创新与规模化。

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Michael G. Downes

Michael Downes is an international expert on fundraising, a much sought after speaker at most major international fundraising conferences, and author of "Downes on Fundraising".

He is now semi retired but continues to provide strategic service and advice to DVA NAVION and its clients.

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Jo Garner

Jo Garner is the director of Strategic Grants and a founding member of Queensland's first women's giving circle, Women & Change.

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Alex Goldup

Alex Goldup is a director at Third Sector PR, an award-winning public relations consultancy focusing primarily on the not-for-profit sector in the UK and overseas. www.thirdsectorpr.co.uk

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Peter Goudkamp

Peter Goudkamp has been a fundraiser for many years in many different roles. He is now director of fundraising and communications at World Animal Protection in the Netherlands.

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Lucy Gower

Lucy Gower is the innovation and development manager in the NSPCC's child protection and consultancy team.

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Barry Gower

Barry Gower established GAIN The Gift Aid Consultancy in 2004, after spending the seven years involved in the sale and implementation of membership and fundraising software to organisations and charities. Since the introduction of New Gift Aid in April 2000 he has become particularly interested in the application and collection of Gift Aid. 

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Kay Grace

Kay Sprinkel Grace understands the challenges of 21st century philanthropy as well as its opportunities, and brings her experience from working with countless nonprofit organizations to bear on the current issues affecting donor development, fund raising, outreach, message strategy and volunteerism.

As principal of her own organisation since 1989, her clients include public media, hospitals, universities, arts and cultural organizations, environment and social justice organizations, churches and education, as well as community-based services.

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John Grain

John Grain is founder and director of John Grain Associates, UK.

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Jonathon Grapsas

Jonathon Grapsas is the founder and director at flat earth direct, an agency dedicated to fundraising and campaigning for good causes, with a particular bias toward digital and direct response. Jonathon has spent the last decade working with charities all around the world. Initially in the UK, and more recently in Canada and his native Australia.

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Rory Green

Rory Green has been fundraising since the age of 10, when she volunteered to help run her school’s annual bike-a-thon for juvenile cancer research. Fundraising became her vocation at 14, when she lost a friend to leukaemia. Rory Green has been in the philanthropic sector for over eight years and is currently the associate director, Advancement for the Faculty of Applied Science at Simon Fraser University. Rory has also worked in major and corporate giving at BCIT and the Canadian Cancer Society. Her passion is donors. How to listen to them. How to talk to them. How to help them feel better about themselves through philanthropy than they ever thought possible. In her spare time Rory is the founder and editor of Fundraiser Grrl, the fundraising community’s go-to source for comic relief.

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Charlotte Grimshaw

Charlotte Grimshaw is withFundraising Research, formerly head of fundraising, Greenpeace UK.

Charlotte’s company Fundraising Research specialises in prospect research, training and donor development consultancy for not-for-profits. Charlotte has twenty years’ experience in the voluntary sector in Australasia and the UK, with Greenpeace UK, David Dixon Associates, The Phone Room, The Future Foundation, and in Australia with numerous charities and other not-for-profits. You can contact Charlotte by emailing her here.

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Pamela Grow

Pamela Grow has her own grant-writing consulting company, GrowConsultingPA, in Haverford, Pensylvania 19041, Tel: +1 484 557 0779. Also, check out great free stuff and more on Pamela’s site, here.

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Jo Habib

Jo Habib has been involved in providing information and advice about charitable trusts and foundations for over 20 years. She is the co-ordinator at the Sovereign Health Care Charitable Trust. Before that she was a director of FunderFinder, a small national charity producing software for grant-seekers. She is also author ofTiny Essentials of Raising Money from Foundations and Trusts.

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Steve Harrison

Renowned creative strategist Steve Harrison has won more Cannes Direct Lions than any other agency creative director. The UK magazine Campaign described him as ‘the greatest direct marketing creative of his generation’.

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David Hazeltine

David Hazeltine is president and CEO of! Yellowfin Direct Marketing, Inc. As founder, David is the architect and steward of the Yellowfin brand, responsible for the development and continuous refinement of the agency’s culture, vision, processes and policies.

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Emily Henry

Emily Henry is an American living in The Netherlands. She is a recent graduate of Webster University, Leiden with a Master’s degree in International Non-Governmental Organisations. She is passionate about empowering marginalised populations through social entrepreneurship and the development of sustainable solutions to social problems.

Currently, she is an intern at Child and Youth Finance International, an INGO that leads the world’s largest movement dedicated to enhancing the financial capabilities of children and youth with the goal of reducing extreme poverty in one generation.

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Dan Hill

Dan Hill is a recognised authority on the role of emotions in consumer and employee behaviour with more than 15 years of experience operating his scientific, emotional insights consultancy: Sensory Logic, Inc. One of the company’s unique research tools is facial coding. Dan Hill is a frequent speaker at conferences and seminars all over the world.

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Lizzi Hollis

Lizzi started working in fundraising as a university student on the alumni annual fund and having gained the nickname of 'telephone terrier' decided she was more suited for a career in fundraising than archaeology. She's held a number of roles within the sector and I current Corporate Partnerships Manager at St Mungo's. Lizzi is a trustee for Team Kenya, champion for CharityConnect and Founder/Chair of Charity Women. See all

Bethan Holloway

Bethan Holloway is client services director at Pell & Bales – Europe’s leading telephone fundraising agency. During her fundraising career, spanning over 10 years, Bethan has helped her charity clients evolve the way in which the phone is used and to identify new areas for its applications, generating millions of pounds in additional income for many amazing causes.

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Claude Hopkins

Claude Hopkins was the first leading Madison Avenue figure to realise that advertising isn’t a matter of random chance but rather it can and should be precisely measured and tested, that it can in effect come close to being an exact science.

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Eifron Hopper

Eifron has worked in the charity sector since 1993. Though he specialises in legacies, he has experience of a wide range of fundraising and has worked for both large and small charities. He is currently head of legacies at RNIB and is a regular conference speaker and mentor.

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Sun Huilan

孙慧兰,广东省爱飞客公益基金会秘书长,基金会通过航空文化及航空知识普及,提高国民航空意识,提升航空综合知识水平。孙慧兰先后主持和开展的活动有:航空科普一日游,通飞开放日,航空公益讲师团,航空文化进校园等,年均科普人数超过3万人,此外,组织开展的慈善活动有:爱飞客暖冬行动,1+N助学计划,公益书苑等。

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Charlie Hulme

Charlie Hulme is managing director of DonorVoice. He helps charities uncover what, of all the things they do, improves the strength of relationships  and what is harmful. Partners see a massive improvement in performance, value and retention.

Voted top speaker at the Institute of Fundraising’s National Convention in 2013, he writes frequently for SOFII, 101fundraising, the Institute of Fundraising and many others.

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Derek Humphries

Derek Humphries spent 14 years with the marketing and communications group Burnett Associates, eight of those as managing director. For the past few years he has been a director at DTV where he writes and produces films for good causes worldwide. You can follow his tweets @derekhumphries.

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Rachel Hunnybun

Rachel Hunnybun is an experienced direct marketing and strategic business development professional and has worked in both the commercial and not-for-profit sectors. Since moving into the charity sector, she has worked for international, national, regional and local charities of varying sizes and has a strong background in insight- driven strategic development with a particular specialism in individual giving and supporter experience.

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Jerry Huntsinger

Jerry Huntsinger is revered in direct marketing circles as the dean of direct mail. 

Some years back Jerry gifted his archive of direct mail tutorials to SOFII and we’ve been serialising them ever since. All 50-plus are gems. Together, they add up to complete ‘how-to’ guide to everything you need to know about direct mail fundraising.

These tutorials are edited and presented by Gwen Chapman.

Gwen Chapman is a passionate advocate for donor-centric fundraising. She is a senior consultant with international experience in the non-profit sector in Canada, the United States, the UK and South Africa.

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Frances Hurst

Frances Hurst is passionate about charities (and birds). She is co-founder of Birdsong Charity Consulting, which helps charities work more effectively with their people. She is a trustee of the BTO (British Trust for Ornithology) and spent the 1990s working as marketing director at the UK’s RSPB (Royal Society for the Protection of Birds).

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Lucy Innophoria

Some of you might already know me from Innophoria or my Facebook page. Innophoria is a new online game that aims to help charitable organisations all over the world to become more innovative. The word refers to that ecstatic feeling that happens when you’re on the verge of discovering an idea that could really rock the world. I’m always getting them, which is why my colleagues nicknamed me Lucy Innophoria.

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Speakers

Kath Abrahams

Kath Abrahams is Director of Engagement & Income Generation at Breakthrough Breast Cancer. She joined from NSPCC where she had a number of roles including Development Director and also Campaign Manager on the FULL STOP Campaign. Before joining the charity sector, Kath ran London's Bloomsbury Theatre.

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Alexandra Aggidis

Alexandra Aggidis is Supporter Acquisition Fundraiser at Scope. Starting in the largely considered controversial world of F2F fundraising, she has worked in a number of fundraising roles from Corporate to Major Gifts, before returning to and specialising in Individual Giving.

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Tom Ahern

Tom Ahern is considered one of the world’s top authorities on making donor communications profitable. He's written five well-received how-to books on the topic. He delivers dozens of workshops to eager audiences worldwide each year. His specialties: "donor-centricity" and applying the discoveries of psychology and neuroscience. He is also in demand as a copywriter. He's the busy pen behind one of America's most-admired hospital direct mail programs. He's authored dozens of capital campaign cases. And his bequest marketing efforts have seen unusual success. Ahern's recent clients range from SOS Children's Villages to University of Chicago to the International AIDS Vaccine Initiative.

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Tobin Aldrich

Tobin Aldrich, has over 20 years' experience in the not for profit sector having been fundraising & communications director for WWF-UK, Concern Worldwide, Sightsavers, National Deaf Children's Society and Centrepoint. He has led teams who have raised well over £500 million/$750 million in that time and have recruited well over one million new donors. He has developed fundraising strategies for organisations all over the world. He is currently CEO of Misfit Foundation, non-executive Chairman of Audience, Associate at Tarnside Consulting and Principal of Aldrich Fundraising.

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Paul Amadi

Paul Amadi is the Executive Director of Fundraising at MS Society. He brings with him two decades worth of experience and a strong track record of improving the performance at some of the UK’s most high profile charities including Diabetes UK, NSPCC, RNIB, Sense and Leonard Cheshire. Paul also served six years as a trustee of the Institute of Fundraising, including three as its Chair. He is Chair of the International Fundraising Congress and a Trustee of SeeAbility.

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Jonathan Andrews

Jonathan Andrews began his career working in sales for Unilever. Since then he has led successful fundraising teams at Alzheimer’s Society, Age Concern and Action for Children. He is passionate about creating remarkable corporate partnerships and is now director of Remarkable Partnerships.

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Suzi Attree

Suzi Attree is a corporate fundraising account manager at Helen & Douglas House, a children’s and young adults’ hospice in Oxford. She is a firm believer in the power of words and stories well told, the importance of emotions in how we make decisions, and in really listening to what donors tell us – and what they don’t say.

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Chris Barraclough

Chris Barraclough began his career working with the late George Smith. As one of the UK’s leading copywriters his portfolio includes taking British Red Cross onto television, launching the innovative Heart Matter CRM programme for British Heart Foundation, traditional fundraising for Arthritis Research UK and digital advertising for WaterAid.

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Frank Barry

Frank Barry, director of digital marketing at Blackbaud and blogger at npENGAGE, helps nonprofits use the Internet for digital communication, social media, and fundraising so they can focus on changing the world. He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond.

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Bill Bartolini

William F. (Bill) Bartolini, ACFRE, Ph.D. is a well-known mentor, coach, educator, and counselor to those who raise philanthropic support for nonprofit causes. He has served on the international board of the AFP and has served as Vice Chair of the Board for Professional Advancement. He is a recognized AFP master teacher who presents annually at the AFP International Conference, Blackbaud Conference (BBCon), and for many other gatherings of development officers. Bill is currently the Senior Philanthropic Advisor at Wexner Medical Center and Health Science Colleges. He has held previous roles at George Washington University, Recording for the Blind and Dyslexic, Northeastern University in Boston and Kent State University.

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Rachel Beer

Rachel Beer has worked as a direct marketer and fundraiser since 1995. She created NFPtweetup ­– a regular series of events to promote effective use of technology in the charity sector, which is now in its eighth year – and is well known as a fundraising expert, digital specialist and strategist for the third sector. She writes and speaks regularly on these subjects and is head of fundraising at an international development charity.

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John Bird

John’s not a fundraiser, but has spent a lot of time building software solutions for fundraisers. He is General Manager of the Blackbaud Peer to Peer fundraising team, responsible for the Heroix and TeamRaiser platforms. Previously, he entered into the world of not for profit software with thankQ.

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Jess Borham

Jess Borham is a Campaign Planner at telephone fundraising agency Pell & Bales. She joined as a fundraiser in 2008 raising thousands of pounds for charities including Cancer Research UK, British Red Cross, UNICEF and Barnardo’s; providing her with an excellent foundation to join the accounts team in 2010. She is now responsible for designing, implementing and developing campaign strategies across multiple clients to deliver the best possible income, lifetime value and supporter experience.

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Georgia Bridgwood

Georgia joined MQ:Transforming Mental Health in January, tasked with designing and delivering their mass engagement programme. Previously she had roles at Breakthrough Breast Cancer and The Prince’s Trust. Georgia is passionate about using data intelligence and fantastic content in synergy to deliver a truly supporter-centric experience.

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Adam Buckles

Adam Buckles is the Global Legacy Specialist for Amnesty International’s International Secretariat. His current role involves working with AI’s country teams to build and establish legacy programmes all over the world. Adam has over a decade of experience in all aspects of legacy fundraising, and has worked with large and small INGOs to increase their legacy income. He has a wife, two daughters and a dog called Juno.

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Simon Burne

Simon has worked in the voluntary sector for 38 years, the last 27 in fundraising and marketing. He established ITDG’s (now Practical Action’s) fundraising operation in the 80s and has been director of fundraising/marketing at Acorns Children’s Hospice, NCH (now Action for Children) and recently at The Children’s Society. For eight years, he was a senior consultant with THINK Consulting Solutions. Simon was chair of the Institute of Fundraising from 2000-2003 and writes and talks extensively about fundraising and marketing.

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Ken Burnett

Ken Burnett is author of Relationship Fundraising and other books including The Tiny Essentials of an Effective Volunteer Board (The White Lion Press Limited, London, UK) and The Zen of Fundraising, (Jossey-Bass Inc, San Francisco, USA). His latest – and in his view, most important – book is Storytelling can change the world, just published by The White Lion Press.

Ken is also SOFII's managing trustee.

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Sam Butler

Sam started as a street fundraiser in 2000, as a way of supplementing his acting career. He worked at Gift Fundraising for nearly ten years managing the London fundraising before joining St John Ambulance in 2012 where he currently holds the position of National Fundraising Manager.

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Lizzie Carter

Since joining CLIC Sargent three years ago, Lizzie has headed up the new business team, securing major partnerships with a combined value of more than £3m, including tie-ups with ITV Text Santa, Network Rail and Manchester Airports Group. For this and her commitment to the sector, in 2016 she was selected as one of Fundraising Magazine’s best 25 fundraisers under the age of 35. Prior to this, Lizzie worked at The Prince’s Trust with a variety of sectors including finance, retail and technology; developing innovative partnerships that engaged employees and changed lives.

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Michelle Chambers

Michelle is the Managing Director of the leading International Consultancy, THINK consulting Solutions; a long term supporter of SOFII and a champion for creativity and innovation in the Sector. In her 22 years years in the Sector she has worked with a very wide range of charities and heritage organisations, helping them shape and transform their fundraising, commercial activities and over marketing. Michelle is truly passionate about the Sector and excited about her 7 minutes to share her energy and enthusiasm at IWITOT 2015.

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Sinead Chapman

For most people, a career planning celebrity parties or publishing glossy magazines would have been a dream come true. But Sinéad was destined for better things – fundraising and east London, in a nutshell. And she’s never looked back, having clocked up close to a decade in the sector and its very best agencies.

Sinéad has recently moved to the country and is concentrating on becoming a proper grown up who drinks and shops less, and gardens more. Progress has been somewhat limited to date.

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Lisa Clavering

Lisa is Anthony Nolan's newly recruited Digital Fundraising Manager, working across the fundraising department to support the teams to maximise their digital activity, to deliver a growing and engaged supporter base and grow voluntary income. She also leads on digital fundraising campaigns. Working in the sector since 2004, she has also held roles at Breakthrough Breast Cancer and Pell & Bales.

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Alan Clayton

Alan works in the inspiration and creative business, for charities, non-profits and NGOs globally. He is a force for rapid and dramatic change and growth, with people power at the front of his philosophy. After a career in national charities, he spent ten years running a full service agency, then formed Revolutionise in 2008. Alan has worked with over 320 clients around the world. He specialises in pitch-winning creative insight and strategy, donor insight, emotional communication and motivation.

Alan is chairman of Alan Clayton Associates, Karat Marketing, the telephone fundraising agency in Dunfermline, Scotland and managing partner of the Inch Hotel and Inspiration Centre, Loch Ness.

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Catherine Cottrell

Catherine Cottrell joined UNICEF UK as Deputy Executive Director, Fundraising in November 2012 where she is responsible for £80m+ voluntary income. Prior to this she was Group Head of Fundraising at the RSPCA from 2008 to 2012, where she led the creation and implementation of a new fundraising strategy bringing high growth in income from individuals and high value partnerships.

She joined the RSPCA following a long career in sales and marketing which began in 1994 with Haymarket Publishing after studying History at the University of Aberdeen and marketing as a postgraduate at the University of Strathclyde.

She later exhibited an interest in the not-for-profit sector working at Imperial Cancer Research Fund and then later as Marketing Director at King's College London leading the University’s national and international marketing activities.

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Laura Croudace

A donor since childhood, Laura Croudace has worked in fundraising at the Vegan Society, the PDSA and Remarkable Partnerships. She is fascinated by emotions, stories and everything in between such as colour theory and philanthropic psychology. She now works as Partnerships and Engagement Manager at The Resource Alliance.

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Rebecca Davies

Rebecca Davies is director of fundraising for Médecins sans Frontières/Doctors Without Borders Canada.

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Paul De Gregorio

Paul de Gregorio Open’s Head of Mobile – via promotion to Client Services Director at P&B and a stint at NCH. 

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Stephanie Drummond

Stephanie Drummond is the Student Fundraising Manager for The Children’s Society. She joined The Children's Society’s regional fundraising team in October 2012, after Graduating from Sheffield University. Having studied Health care and Development Economics she was motivated to work for a children’s charity after learning how austerity impacts on society and the wellbeing of children. During her role as Chair of Sheffield University RAG committee she caught the ‘fundraising bug’ and luckily has never recovered.

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Amy Eisenstein

Amy Eisenstein, ACFRE, has been a development professional and fundraising consultant for more than 15 years. She has helped small and large nonprofits alike raise millions of dollars through major gift and capital campaigns, board development, annual fund campaigns, direct mail and planned gift solicitations.

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Derrick Feldmann

Derrick Feldmann, the President of Achieve – a creative research agency, leads research efforts through the Millennial Impact Project, as well as the implementation of MCON. He is the co–author of Cause for Change: The Why and How of Nonprofit Millennial Engagement and remains a sought-after speaker on the latest trends in fundraising, online engagement and Millennials. Derrick writes and contributes regularly forPhilanthropy News Digest of the Foundation Center and the Huffington Post IMPACT channel. He is a member of the Leadership Faculty of the Points of Light Corporate Institute and a guest lecturer for the School of Environmental Affairs at Indiana University.

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Alice Ferris

Alice Ferris, MBA, CFRE, ACFRE has over twenty years of professional fundraising experiencespecializes in strategic and development planning, board development, annual giving, nonprofit operations and public broadcasting hosting, and is a two-time honoree as AFP-Northern Arizona Fundraising Professional of the Year. Alice chairs the ACFRE Credentialing Board and also serves on the CFRE International Board., Alice has served on a multitude of nonprofit boards over the last 15 years, including 8 years on the AFP International Board. Alice is an AFP Master Teachers and has presented throughout North America.

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Laura Fredricks

Laura Fredricks is a multi-million dollar ASK-maker who, as Founder & CEO of THE ASK©, teaches nonprofits and philanthropic professionals how to confidently, willingly and successfully ask for charitable dollars. Fredricks is today’s leading authority on “How to A$K© for Money – and More of It!” She has helped hundreds of organizations worldwide raise multi-millions through her unique approach to fundraising. She is author of “THE ASK: How to ASK for your Nonprofit Cause, Creative Project and Business Venture.”

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Lucy Gower

Lucy Gower is the innovation and development manager in the NSPCC's child protection and consultancy team.

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Tracy Griffin

Tracy joined Shelter in 2011. Before that she was Head of Community and Corporate fundraising at NSPCC, integrating ChildLine with NSPCC. Prior to that she worked for Save the Children in senior community, corporate and media roles. She is a trustee of Action for Children since June 2015.

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Casper Harratt

Casper is Head of Marketing at Blackbaud Europe and is responsible for leading a team of eight marketers, encompassing all B2B marketing disciplines across Blackbaud Europe's full product portfolio.. He joined Blackbaud in 2012 and previously worked for ethicTrade. He has a particular interest in Street Kids Direct and Compassion UK and is also currently a school governor.

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Robbe Healey

Roberta (Robbe) A. Healey, MBA, NHA, ACFRE has practiced philanthropic fundraising and non-profit management for more than 35 years. She is Vice President for Philanthropy of Simpson Senior Services as well as a founding member of Aurora Philanthropic Consulting. She has served numerous faith based organizations as Chief Development Officer. A Rotarian, she is President of the Rotary Club of Greater West Chester Sunrise in West Chester, PA. A sought after international speaker and presenter, she is an AFP Master Teacher and has been designated a Faculty Star by the Council for the Advancement and Support of Education (CASE). She is the 2013 recipient of the AFP International Barbara Marion Award for outstanding leadership.

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Lizzi Hollis

Lizzi started working in fundraising as a university student on the alumni annual fund and having gained the nickname of 'telephone terrier' decided she was more suited for a career in fundraising than archaeology. She's held a number of roles within the sector and I current Corporate Partnerships Manager at St Mungo's. Lizzi is a trustee for Team Kenya, champion for CharityConnect and Founder/Chair of Charity Women. See all

Eifron Hopper

Eifron has worked in the charity sector since 1993. Though he specialises in legacies, he has experience of a wide range of fundraising and has worked for both large and small charities. He is currently head of legacies at RNIB and is a regular conference speaker and mentor.

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Charlie Hulme

Charlie Hulme is managing director of DonorVoice. He helps charities uncover what, of all the things they do, improves the strength of relationships  and what is harmful. Partners see a massive improvement in performance, value and retention.

Voted top speaker at the Institute of Fundraising’s National Convention in 2013, he writes frequently for SOFII, 101fundraising, the Institute of Fundraising and many others.

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Tim Hunter

Tim Hunter is Director of Fundraising at Oxfam GB. In this role he leads a team mobilising £100 million a year to support the goal of a world free from the injustice of poverty.

Prior to joining Oxfam, he was International Fundraising Director for UNICEF, based in Geneva, for 5 years. During this period UNICEF's private sector income grew strongly to $1.5 billion. He led a global fundraising team operating in more than 50 countries and working with flagship corporate partners. Prior to UNICEF he worked for a number of high profile UK non profits including Shelter - the National Campaign for Homeless People and the NSPCC, where he played a central role in the highly successful FULL STOP Campaign.

A regular speaker in the non-profit sector, he has also been Chair of the International Fundraising Congress, which held annually is the largest global event for fundraising and development. Tim is a graduate of the London School of Economics.

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Adil Husseini

Adil currently leads the fundraising and marketing activities of the DEC. His previous roles have included Head of Marketing & Communications at Islamic Relief, Producer at Time Lapse Media, and Associate Producer at European Broadcast Ltd.

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Joe Jenkins

Joe currently leads the vision for engagement at Friends of the Earth, bringing together all the ways people get involved across all channels. Previously Joe has led fundraising strategy at RNIB, and worked with a diverse range of large NGOs through the telemarketing agency Pell & Bales.

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Mandy Johnson

Mandy Johnson is the UK Director of Partnerships for Change.org where she works with some of the UK's most innovative charities and agencies. Mandy originally qualified as a Tax Consultant with Deloitte but changed careers in 2009, taking her first role as a fundraiser. Since then, Mandy has worked for a variety of charities and completed a Masters in Fundraising and Marketing. 

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Simone Joyaux

Simone P Joyaux, ACFRE is described as ‘one of the most thoughtful, inspirational, and provocative leaders in the philanthropic sector’. A consultant specialising in fund development, strategic planning and board development, Simone guides countless organisations and professionals through her consulting and coaching, teaching and writing. She teaches in the graduate programme for philanthropy at Saint Mary’s University, in Minneapolis, USA. Her books include Keep Your Donors, Strategic Fund Development and Firing Lousy Board Members. As a volunteer, Simone founded the Women’s Fund of Rhode Island, a social justice organisation. Currently she chairs the advisory board of the Centre for Sustainable Philanthropy at Plymouth University in the UK and the board of cirectors of Planned Parenthood of Southern New England. Simone and her life partner have bequeathed their entire estate to charity.

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Becki Jupp

Becki has been a fundraiser for 15 years, across a number of charities, both large and small. She is currently Director of Individual Giving at Sightsavers and responsible for raising £30 million across a range of activities from events to legacies, in a number of countries. Before Sightsavers Becki spent several years managing the supporter recruitment programme at WWF-UK, and moved on to set up their Innovation function. She has also worked with the Alzheimer's Society and the Princes Trust. Becki joined Sightsavers in July 2012 and during that time regular giving recruitment has risen by over 400% and expanded into two new countries. The latest appeal for the organisation kicked off in October 2014 with a £30 million global target to deliver one million sight restoring operations

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Colin Kemp

Colin came to the sector via a business and financial services career, bringing interests in international development and fairtrade. Manage a talented team delivering legacy, individual giving and digital marketing with a combined income of £35m. Proud to have inherited the Nets campaign and excited about the what’s next for fundraising at Christian Aid.

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Aline Reed & Ken Burnett

  

Aline Reed is a freelance copywriter and creative. She worked for fourteen years at Bluefrog, a London-based agency that specialises in fundraising, where she progressed from copywriter to creative director. She has written fundraising campaigns for all kinds of organisations – charities, museums, galleries and universities. Her work has successfully run internationally in the Netherlands, US, Australia, Ireland as well as the UK. Away from fundraising, she writes book reviews for the Sunday Express and blogs about books and travelling.

Ken Burnett is author of Relationship Fundraising and other books including The Tiny Essentials of an Effective Volunteer Board (The White Lion Press Limited, London, UK) and The Zen of Fundraising, (Jossey-Bass Inc, San Francisco, USA). Ken is also SOFII’s managing trustee.

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Gary Kernahan

Gary is Head of Regional Development at Muscular Dystrophy UK responsible for the UK-wide community fundraising and supporter services functions. He joined the charity in 2009 and has significantly grown the department's income and supporter base. He has experience developing volunteer fundraising at Cancer Research UK and the National Autistic Society. Gary is also the Vice-Chair of the Institute of Fundraising in Scotland, Chair of the Scottish fundraising conference and a member of the Rogare advisory panel.

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A J Leon

AJ nomads around the world and makes things happen. He is a writer, designer, photographer, entrepreneur and humanitarian that has initiated social projects all around the world. He is the author of The Life and Times of a Remarkable Misfit and publishes articles at Pursuit of Everything about living with intention, doing work that matters and changing the world. He is also an Honorary Fellow at the Shakespeare Birthplace Trust.

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Peter Lewis

Peter Lewis is Chief Executive of the Institute of Fundraising. His role involves responsibility for the overall leadership and management of the IoF, making sure the Institute delivers against the organisational objectives set by our members in the most effective way possible. Peter Lewis’ previous roles include Chief Executive of London Voluntary Service Council; he has worked for Crisis, acted as CEO of the London Cycling Campaign and held a senior role at the Greater London Authority.

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Craig Linton

Craig Linton has over 15 years’ of fundraising experience across a number of disciplines and sectors. He currently works at Amnesty International where he advises colleagues across Europe on their individual giving fundraising and helps them prepare investment proposals. He also spends a day a week on outside consultancy and research projects. His specialisms are relationship fundraising and providing a great donor experience. He is a member of the Institute of Fundraising Convention board, on Rogare’s advisory panel, a contributing editor to SOFII.org and a trustee of Thames Hospice.

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Fiona Lishman

Fiona graduated from UCL with a BA (Hons) in Linguistics in 2001. She has worked agency-side ever since, across B2B, commercial and fundraising sectors. The last 7 years have been spent in fundraising specifically and she has worked at agencies including Bluefrog, Domain London and KitcattNohrDigitas. As Head of Client Development at On Agency, Fiona is responsible for business development, running pitches, managing a team of account handlers and is involved in the day to day running of accounts including the Stroke Association, Motor Neurone Disease Association, NSPCC and Plan UK. Fiona joined On in April 2013 and loves the perks of being by the seaside whilst also enjoying the culture of a London agency.

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Sandra Luther

Sandra Luther is the customer success manager of online and event fundraising solutions at Blackbaud Europe. Specialising in digital strategy and online event fundraising, she is an enthusiast and advocate for leveraging technology to support successful integrated fundraising strategies.

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Nick Marsh

A fundraising professional with over 15 years experience in the sector managing large and extensive programmes in both the UK and internationally. Nick's previous roles have included Founder of Street Academy, Head of Individual Giving at Shelter and roles at Christian Aid, InspirAction and Amnesty International.

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Alison McCants

Alison McCants is a fundraiser with a passion for charities. Currently Alison is Direct Marketing Manager at The Brooke, a leading UK charity dedicated to improving the lives of working horses, donkeys and mules (all views are her own). She is a member of the Institute of Fundraising (IOF) in the UK and holds a Certificate in Fundraising Management MInstF(Cert) from the IOF.

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Louise McCathie

Louise has acquired a wide range of experience during her 14 years in the charity sector. First at the National Institute of Conductive Education, then ChildLine and in more recent years leading the British Heart Foundation’s Central England events team before moving to Mencap, as Fundraising Manager for the Midlands, helping to organise several high-profile national campaigns. Her broad experience stood her in good stead for her current role of Director of Fundraising at Birmingham Children’s Hospital where she has forged productive long-term partnerships and in doing so raised both the profile of the Hospital and led her team to triple fundraising income. 

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Alex McDowell

Alex McDowell is the NSPCC’s Head of Legacy and Tribute Fundraising and Chair of the Remember a Charity campaign. His fundraising career has included roles in the higher education sector, direct marketing, and community fundraising as well as serving as Head of Fundraising at The Shakespeare Hospice in Stratford-Upon-Avon.

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Helen McEachern

Helen McEachern was appointed fundraising director at ActionAidUk in November 2011. She has worked at ActionAid International since 2004 holding the roles of international director, fundraising and communications. Before that she worked for Greenpeace International as a fundraising manager.

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Bryan Miller

After over 20 years working in commercial marketing and fundraising, including as Head of Strategy & Consumer Insight at Cancer Research UK, Bryan set up Strategy Refresh in 2009. Particularly well known for helping non-profit organisations integrate digital into their fundraising, campaigning, and communications strategies, he works with organisations world-wide including International Committee of the Red Cross, RSPCA, Save The Children, Shelter, and the International Society of Nephrology.

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​Liz Monks

Liz Monks has spent the last decade as Fundraising Director of Action for Children, Breast Cancer Campaign and most recently Alzheimer’s Society.

She is now Chief Executive of ‘Friends and Neighbours’, showing that fundraisers can thrive in the top job in a charity by bringing together a client and funder focus to leading an organisation.   

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​James Nida

James Nida is the Account Planner at Listen. He has worked at Listen for three years and been actively involved in the development of several award winning campaigns. He recently travelled to Cameroon with UNICEF to see their work at first hand, an experience which has inspired him in his work across a range of charities.

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Meredith Niles

Meredith Niles is the Head of Fundraising Innovation at Marie Curie Cancer Care, where her work involves continuous improvement and new product development. Her previous roles have been in venture philanthropy and investment banking. Outside of work, she is an active charity trustee, wife, and mum to three young sons.

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Ben Nolan

Ben joined Labour last October to help them win the General Election. Based in Newcastle, he and his team are responsible for all membership recruitment, retention and offline fundraising. Before this he worked at Save the Children. He’s passionate about inspiring lots of people to give a little, to power great causes. Tweets sporadically from @obi_ben_n.

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Louise Parkes

Louise joined the British Heart Foundation in March 2011 from Shelter, where she was also the Director of Fundraising. Louise has extensive charity fundraising experience gained over 18 years working for Help the Aged and Age UK, Cancer Research UK and the National Deaf Children's Society. She is a keen fundraiser who practices what she preaches and regularly runs and cycles for charity – including doing the London Marathon twice. Louise is a Trustee and Chair of the Fundraising and Marketing committee for the Dame Kelly Holmes Legacy Trust.

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Fiona Pattison

Fiona Pattison is senior account manager in the mobile phone team at Open Fundraising. Fiona has worked in fundraising – charity and agency side – for seven years since leaving university.

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Giles Pegram CBE

Giles Pegram CBE started his professional career as a fundraising manager with Help the Aged in 1973. In 1979 he joined the NSPCC where, as director of appeals and deputy chief executive, he created and ran two hugely successful transformational appeals, the NSPCC Centenary Appeal and the NSPCC Full Stop campaign. He first volunteered as a fundraiser with Oxfam in the 1960s and can claim to be one of the few and the earliest ‘career fundraisers’ of his generation.

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Missy Penland

Missy Ryan Penland, CFRE, MPA is a nationally recognized development professional who brings over 17 years of development experience with large universities, colleges, hospitals, private schools, and social service organizations to Clemson University as the Senior Director of University Development. Before joining the team at Clemson University, she was the Vice President of FundraisingINFO.com and MaGIC, consulting and wealth screening companies. Missy discovered her passion for fundraising and the non-profit community during an internship at the Community Foundation of Macon, Ga. That led to graduate work and a job at the WK Kellogg Foundation. Missy is the past president of the AFP Greater Atlanta Chapter. On the international stage for AFP, Missy sits on a number of committees and sits on the AFP Foundation Board.

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Stephen Pidgeon

Primarily, Stephen Pidgeon is a teacher and conference speaker. He is a trustee of the Institute of Fundraising, a consultant and visiting professor of direct response fundraising at the University of Plymouth. In over 25 years of agency life, Pidgeon has worked with nearly 200 national charities in the UK and overseas. He began his career in marketing at Observer Offers and set up the fundraising unit at Brann. In 1993 he founded Target Direct, which later became Tangible Response. In January 2014 Stephen was appointed to the board of trustees at international development charity VSO. He has been involved in the charity for more than 40 years.

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Valerie Pletcher

Valerie Pletcher, MinstF (Adv Dip) is the Chief Development Officer at The Brady Campaign & Center To Prevent Gun Violence. She has has worked in nonprofit management and fundraising for more than 18 years. Valerie was previously at PBS where she oversaw the fundraising support services for PBS member stations. She came to PBS after serving as the Major Gift Officer for Christiana Care Health Care System, the largest private employer in Delaware.As Co-Executive Director of Cancer Care Connection, she led multiple statewide efforts to support the delivery of coordinated and comprehensive support for cancer patients, families and loved ones.

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Jason Potts

Jason has worked in digital media for 20 years, on projects ranging from culture change driven by digital channels for leading international and national charities to an iPhone app that highlights the symptoms of meningitis.

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Aline Reed

Aline Reed is a freelance copywriter and creative. She worked for fourteen years at Bluefrog, a London-based agency that specialises in fundraising, where she progressed from copywriter to creative director. She has written fundraising campaigns for all kinds of organisations – charities, museums, galleries and universities. Her work has successfully run internationally in the Netherlands, US, Australia, Ireland as well as the UK. Away from fundraising, she writes book reviews for the Sunday Express and blogs about books and travelling.

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​Lucy Sandford

Hi, my name is Lucy and I'm a fundraiser. I've been raising money for good causes for many years, but I've been doing it professionally for five. I started as a telephone fundraiser at Listen whilst also completing an events internship at Action Against Hunger. I cut my teeth in DM at the British Red Cross and am now proud to be fundraising for UNICEF as part of their brilliant Acquisition team. Oh, and I love a challenge. Hence, IWITOT14.

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Adrian Sargeant

Professor Adrian Sargeant is the world’s foremost fundraising academic, holding a Chair in Fundraising at Plymouth University. He was formerly the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University. He also holds visiting appointments at Avila University and the Australian Centre for Philanthropy and Nonprofit Studies, Queensland University of Technology. He has received many awards for his services to the profession, notably being named to the prestigious Nonprofit Times Power and Influence List in the United States in 2010. In the UK he received a Civil Society Award for his Outstanding Contribution to Fundraising.

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Joe Saxton

Joe Saxton is driver of ideas at nfpSynergy and its founder. Joe works on a range of specific projects especially those that look at strategic advice on fundraising or communications, or wider organisational issues. He has co-authored over 70 reports on charities from branding to trusteeship and organisational strategy. Joe was chair of the Institute of Fundraising from 2005-2008. He was co-founder and chair of CharityComms from 2006 to 2013, and chair of the student environment and development campaign group People & Planet from 2005 to 2015. For six years he was a trustee of the RSPCA and chair of both the Public Affairs and International committees. He is now chair of the PTAUK. Before nfpSynergy, Joe was Director of Communications at the RNID. He was also with Brann for five years and has worked with numerous charities. He co-founded the Journal of Non-profit and Voluntary Sector Marketing.

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Matthew Sherrington

Matthew Sherrington has over 20 years’ experience of charity marketing and leadership internationally, with organisations such as Oxfam and Greenpeace USA. He now runs his own consultancy, Inspiring Action. His guiding principle is engaging and inspiring people to action and has a particular interest in supporter engagement. Matthew bridges fundraising, communications, brand, campaigning, organisational development and offers strategic consultancy and coaching.

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