Foundations of Fundraising

NSPCC’s Full Stop campaign - a fundraising triumph. Part one: building the foundations

by Giles Pegram CBE

The NSPCC Full Stop appeal was the most successful charity fundraising campaign in British history. We bring you the inside story as told by a man at the heart of it.

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The Polish Red Cross: Very Good Manners


This campaign by the Polish Red Cross showcases guerilla marketing at its most effective and innovative.

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Bernie Barnstorms – I Wish I’d Thought Of That

by Fiona Pattison

Take inspiration from volunteer-led barnstorms for Bernie Sanders’ remarkable presidential campaign. Feel the Bern! 

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NO MORE's Super Bowl 49 PSA: Listen


This ad to raise awareness of domestic violence simply and chillingly depicts a 911 call of a woman pretending to order a pizza with her attacker still in the house.

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Congratulations to friend of SOFII Lyndall Stein!

by Joe Burnett

Lyndall Stein, a legend among fundraisers and activists, deservedly won the Lifetime Contribution Award at the 2017 National Fundraising Awards.

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What the gender pay gap is – and what it isn’t

by Beverley Callaghan

In the wake of the furore around pay at the BBC, experienced fundraiser Beverley Callaghan says it's time to clear up the confusion around the gender pay gap, and how this affects the voluntary sector.

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Gender equality in salaries starts with us

by Marc Pitman

Marc A Pitman shares his anger at the way we accept gender disparity when it comes to salaries, and challenges the charities sector to change its ways for the good of all organisations.

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Good asking: the role of research in efficient, effective and enjoyable fundraising.

by Beth Breeze

Why does good asking need research? This is the question explored in this fascinating report by Beth Breeze of the University of Kent, and her conclusions will inspire every fundraiser who reads them.

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CDE project 20: fundraising investment

by The Commission on the Donor Experience

This project will identify the extent to which donors’ concerns on this topic are a barrier to giving, and how better fundraising practice can ensure that ‘the truth told well’ about fundraising costs can reassure those donors who are willing to engage with the issue.

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It’s time to de-normalise the gender pay gap, and take action to close it

by Niamh Ferris

Our important series on gender equality in fundraising returns with the thoughts of Niamh Ferris, a fundraiser from Dublin, who outlines just how wide the pay gap between women and men is in both the UK and Ireland and asks the question: will you commit to ending this gap?

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