Foundations of Fundraising

SOFII’s best of the best showcase - introduction and contents

by SOFII

This showcase collates all the greatest fundraising campaigns currently on SOFII. Be prepared to be inspired and amazed by the very best fundraising ever. And you can suggest other appeals or projects that resonated with you as well.

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NSPCC’s Full Stop campaign - SOFII’s view

by Ken Burnett

As we come to the end of the story of the NSPCC's unparalleled Full Stop campaign, SOFII founder Ken Burnett shares his praise for such a powerful, donor-focused appeal.

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NSPCC’s Full Stop campaign - a fundraising triumph. Part six: after the appeal

by Giles Pegram CBE

Giles Pegram CBE analyses the aftermath of the Full Stop campaign and pays tribute to the donors and volunteers who were crucial in making it such a successful and ground-breaking appeal.

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NSPCC’s Full Stop campaign - a fundraising triumph. Part five: recognition and consolidation

by Giles Pegram CBE

The Full Stop appeal itself was only one chapter in the story of this groundbreaking campaign, as Giles Pegram reveals how the NSPCC ensured its donors were properly recognised and its success in the appeal was consolidated.

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NSPCC’s Full Stop campaign - a fundraising triumph. Appendix: taking stock ahead of the appeal

by Giles Pegram CBE

This appendix looks at key details for a major campaign, as the NSPCC prepared to launch the appeal. Specific to a project like Full Stop, these are useful ideas that anyone looking to do something similar should consider.

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How to bring feminism into your fundraising

by Emily Collins-Ellis

Emily Collins-Ellis and Rachel Stephenson Sheff demonstrate that feminism needs to be brought into fundraising, not just because it's the right thing to do, but because it will improve that fundraising and benefit your organisation.

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Abortion Support Network 'Why do you support ASN?'

by Damian O’Broin

By asking a simple question of their donors and sharing the responses in later communications, a small Irish charity provided inspiration for all fundraisers.

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NSPCC’s Full Stop campaign - a fundraising triumph. Part four: final challenges

by Giles Pegram CBE

In part four of the chronicle of the NSPCC’s Full Stop campaign, Giles Pegram CBE shares how the organisation responded to their massive appeal and broke a UK record.

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Lesbians and Gays Support the Miners

by Emily Collins-Ellis

A grassroots campaign by queer activists to support embattled striking miners in 1980s UK provides a blueprint for how apparently incompatible organisations can come together to effect real change.

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NSPCC’s Full Stop campaign - a fundraising triumph. Part three: the appeal

by Giles Pegram CBE

In part three of SOFII's celebration of the NSPCC's superlative Full Stop campaign, Giles Pegram CBE gets into the details of the appeal itself, focusing on great events, celebrity activities and the amazing work of the organisation's supporters and volunteers.

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