Foundations of Fundraising

Plastic not-so-fantastic: Turning the Tide on Plastic by Lucy Siegle reviewed

by Joe Burnett

In her fantastic book, journalist Lucy Siegle sets out how we can all make a difference in tackling an increasingly dangerous plastic situation.

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Cards Against Humanity Saves America

by Sarah Crowhurst

In an audacious and hilarious campaign, irreverent card game Cards Against Humanity took on Donald Trump at his own Twitter game and raised two million dollars in just nine hours for good causes. 

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SOFII stars: the best of corporate social engagement

by SOFII

Charities working in tandem with business can achieve remarkable results. In this edition of SOFII Stars, we present several wonderful examples where clever fundraising strategies led to exceptional partnerships!

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How the RNLI made me a donor

by Kathryn Holloway

Kathryn Holloway of Friends of the Earth shares the story of how she became a donor, inspired from a young age by a unique collection box.

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Leading the resistance: the American Civil Liberties Union

by Ali Walker-Davies

Ali Walker celebrates the American Civil Liberties Union's resistance to Donald Trump's travel ban and how it raised incredible funds without even asking, just by being a beacon of hope.

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SOFII’s best of the best showcase - introduction and contents

by SOFII

This showcase collates all the greatest fundraising campaigns currently on SOFII. Be prepared to be inspired and amazed by the very best fundraising ever. And you can suggest other appeals or projects that resonated with you as well.

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NSPCC’s Full Stop campaign - SOFII’s view

by Ken Burnett

As we come to the end of the story of the NSPCC's unparalleled Full Stop campaign, SOFII founder Ken Burnett shares his praise for such a powerful, donor-focused appeal.

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NSPCC’s Full Stop campaign - a fundraising triumph. Part six: after the appeal

by Giles Pegram CBE

Giles Pegram CBE analyses the aftermath of the Full Stop campaign and pays tribute to the donors and volunteers who were crucial in making it such a successful and ground-breaking appeal.

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NSPCC’s Full Stop campaign - a fundraising triumph. Part five: recognition and consolidation

by Giles Pegram CBE

The Full Stop appeal itself was only one chapter in the story of this groundbreaking campaign, as Giles Pegram reveals how the NSPCC ensured its donors were properly recognised and its success in the appeal was consolidated.

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NSPCC’s Full Stop campaign - a fundraising triumph. Appendix: taking stock ahead of the appeal

by Giles Pegram CBE

This appendix looks at key details for a major campaign, as the NSPCC prepared to launch the appeal. Specific to a project like Full Stop, these are useful ideas that anyone looking to do something similar should consider.

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