Campaigning for social change

Why are we here? To make the world a better place, of course. And we do this by campaigning in all the right ways for social change. Social change organisations don’t succeed by being reasonable, by doing things the way they’ve always been done. The first aspiration of all nonprofit organisations should be to do themselves out of business. All campaigners and fundraisers should be restless challengers of the status quo, never ever satisfied that we are doing quite enough. Why? Because we only exist to change the world.

Save the Children: Gaza ceasefire SMS campaign

by SOFII

When Save the Children took the thousands of messages they received to 10 Downing Street, the prime minister, then Gordon Brown, spoke out to demand a ceasefire in Gaza. They also converted 9,000 respondents to regular giving.

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Medicos Sin Fronteras: medicine for someone else’s pain

by SOFII

‘Pills for another person’s pain is a project of awareness and also a new symbol of hope.’

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Hope not hopeless

by Charlie Hulme

Back in 2010, the plight of 33 miners in Chile was an international sensation. We were all gripped by the suspense: would the rescue attempt succeed, would they survive…? It wiped from our newspapers and television screens the devastating floods in Pakistan, described by the UN as the greatest humanitarian crisisin recent history. How could this happen? Charlie Hulme explains in his second article on storytelling.

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Plan UK: ‘plan your story’ innovative new video and Facebook app

by SOFII

Have Plan UK changed fundraising by launching this new app?

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ITIHAS (I Think I Have a Solution) leadership workshop

by SOFII

If you want to find new angles on fundraising, SOFII has long been an advocate of keeping a close eye on what’s happening in India.

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Youth for Causes: stimulating fundraising in Singapore

Promotional material.

by SOFII

In this innovative exhibit, a partnership between Citigroup and YMCA Singapore demonstrates the power of youth.

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Amnesty International: the shame Shell campaign

Amnesty’s shame Shell advert.

by SOFII

This exciting exhibit from Amnesty International UK reveals new and innovative ways to keep your donors at the heart of your next campaign.

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Handgun Control: acquisition pack

The accompanying flyer

by SOFII

The handgun debate: fundraising and campaigning communications around this issue by direct mail fundraising. Designed not just to influence opinions but also to bring in fighting funds by the sackload.

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Youthreach: ‘if I were rain’ publishing for a good cause

Book

by SOFII

This book poignantly captures how children retain their intelligence and innocence despite the most trying circumstances. This book transforms lives. And raises money too.

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The Society for Effecting the Abolition of the Slave Trade: minute regarding the need for fundraising from 1788

by SOFII

This piece offers a unique insight into how, 220 years ago, funds were raised to help fight one of the greatest social evils of all time. In its formality, the 114-word single sentence of this solicitation has a distinctly quaint character.

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