Campaigning for social change

Why are we here? To make the world a better place, of course. And we do this by campaigning in all the right ways for social change. Social change organisations don’t succeed by being reasonable, by doing things the way they’ve always been done. The first aspiration of all nonprofit organisations should be to do themselves out of business. All campaigners and fundraisers should be restless challengers of the status quo, never ever satisfied that we are doing quite enough. Why? Because we only exist to change the world.

The British Humanist Association: the atheist bus campaign

These bus-side posters toured the streets of London cheering and upsetting people in equal measure but never failing to stimulate controversy and conversation.

by SOFII

This is a perfect match between a brilliant idea that generates real public interest and the technology that can make it easily happen.

Read more

Common Cause: the birth of modern citizen advocacy.

A demonstration against the Vietnam war, USA November 1969.

by Roger Craver

It’s hard to believe that in 1970s America women could not get their own credit cards when they graduated from school unless their husband or father was willing to sign for it.

Read more

The Girl Effect: starting conversations for change

The Girl Effect

by SOFII

The Girl Effect organisation has admirably mastered the art of creating short and powerful videos that inspire and move both old and new supporters.

Read more

Save the Children: Gaza ceasefire SMS campaign

by SOFII

When Save the Children took the thousands of messages they received to 10 Downing Street, the prime minister, then Gordon Brown, spoke out to demand a ceasefire in Gaza. They also converted 9,000 respondents to regular giving.

Read more

Medicos Sin Fronteras: medicine for someone else’s pain

by SOFII

‘Pills for another person’s pain is a project of awareness and also a new symbol of hope.’

Read more

Hope not hopeless

by Charlie Hulme

Back in 2010, the plight of 33 miners in Chile was an international sensation. We were all gripped by the suspense: would the rescue attempt succeed, would they survive…? It wiped from our newspapers and television screens the devastating floods in Pakistan, described by the UN as the greatest humanitarian crisisin recent history. How could this happen? Charlie Hulme explains in his second article on storytelling.

Read more

Plan UK: ‘plan your story’ innovative new video and Facebook app

by SOFII

Have Plan UK changed fundraising by launching this new app?

Read more

ITIHAS (I Think I Have a Solution) leadership workshop

by SOFII

If you want to find new angles on fundraising, SOFII has long been an advocate of keeping a close eye on what’s happening in India.

Read more

Youth for Causes: stimulating fundraising in Singapore

Promotional material.

by SOFII

In this innovative exhibit, a partnership between Citigroup and YMCA Singapore demonstrates the power of youth.

Read more

Amnesty International: the shame Shell campaign

Amnesty’s shame Shell advert.

by SOFII

This exciting exhibit from Amnesty International UK reveals new and innovative ways to keep your donors at the heart of your next campaign.

Read more