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Eighteen hand-picked speakers chosen from the spectrum of fundraising specialists presented an idea that they feel changed the face of the sector – an innovative, replicable idea that we can all learn from. But the caveat is the idea could not be their own and must be someone else’s.

Suzi Attree

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SOS Children’s Villages Norway: would you give your jacket to Johannes?

Would you give your coat to a freezing child? Strangers help a young boy sitting alone without a jacket in freezing weather in a successful viral campaign that raised funds for and awareness of the plight of Syrian refugees.

Suzi Attree is the Corporate Fundraising Account Manager at Helen & Douglas House. Suzi was one of the audition winners for I Want To Talk At That #IWTTAT and was mentored by Kath Abrahams, ‎Director of Engagement & Fundraising at Diabetes UK.

Adam Buckles

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NSPCC’s supporter care gifts in wills ‘mind map’

This innovation from NSPCC - the mind map - could raise £1,000,000 in legacies by helping NSPCC staff to speak with more supporters about gifts in wills

Adam Buckles is the Global Legacy Specialist for Amnesty International’s International Secretariat. 

Lizzie Carter

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The story of Emmy and Jake – or how the Royal Marsden Hospital did a little less to do a lot more

Lizzy Carter, New Business Manager at CLIC Sargent, shared the emotional story of her university friend's determination to raise funds for the Royal Marsden despite battling against stage four cancer

Casper Harratt

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WWF: Virtual Reality Tiger Experience

Experiential marketing and virtual reality are a roaring success for WWF-UK's Adopt a Tiger face-to-face campaign.

Casper Harratt is Head of Marketing at Blackbaud Europe.

Lizzi Hollis

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One Girl: Do It In A Dress

Dresstastic challenge event from Australia that allows volunteers to use their creative fundraising juices and have fun.

Lizzi Hollis is the Corporate Account Manager at at Independent Age. Lizzi was one of the audition winners for I Want To Talk At That #IWTTAT and was mentored by SOFII's founder Ken Burnett.

Tim Hunter

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NSPCC Letter from Santa

Tim Hunter is Director of Fundraising at Oxfam GB and wishes he'd thought of Childline's (then became NSPCC's) Letter From Santa

Mandy Johnson

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Knickers Model’s Own in aid of Cancer Research UK

A grieving daughter's fashion tribute to her mother became a highly successful digital fundraising campaign that turned grief into a triumph and a legacy, raising nearly £60,000. 

Mandy Johnson is the CEO of Second Gift.

Becki Jupp

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Tommy's #misCOURAGE

Becki Jupp is currently Director of Individual Giving at Sightsavers and shared a moving campaign with a very personal connection.

Gary Kernahan

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American Cancer Society: Relay For Life

An idea that started as one man fundraising by walking and running a track for 24 hours has become a global event raising over $5 billion to help save lives throughout the world.

Gary Kernahan is Head of Regional Development at Muscular Dystrophy UK.

Louise McCathie

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Refuge: The Helen Titchener (nee Archer) Rescue Fund

A fan of Radio BBC 4's popular programme 'The Archers' created an online fundraising page for Refuge in response to a domestic violence storyline. 

Louise McCathie is Director of Fundraising at Birmingham Children’s Hospital. 

Helen McEachern

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Sightsavers' A Million Miracles.

Helen McEachern is Director of Fundraising at ActionAid UK.

Fiona Pattison

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Barnstorming for Bernie Sanders.

Take inspiration from volunteer-led barnstorms for Bernie Sanders’ remarkable presidential campaign. Feel the Bern!

Fiona Pattison is an account director in the mobile & digital team at Open Fundraising.

Giles Pegram CBE

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The perfect annual report

Most charity annual reports are written about the organisation and don't focus on donors and beneficiaries. 

Giles Pegram, FINSTF, CBE, Fundraiser man & boy starting with Oxfam at ten & culminating in the NSPCC’s Full Stop Appeal. Still going strong as a consultant.

Joe Saxton

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Pennies, the digital charity box

Taking advantage of the boom in contactless payments, Pennies allows donors to contribute quickly and without any hassle.

Joe Saxton is driver of ideas at nfpSynergy and its founder. 

Jonathan Waddingham

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Blue Cross: Tap Dogs

Terrific innovation by animal charity Blue Cross who found a funny and eye-catching way to get their rescue dogs to lend their paws to the cause.

Jonathan Waddingham is Senior Product Manager at JustGiving.

Alfie Waldron

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Becoming the bee, with Jean Bishop

Meet Jean, a 91-year-old with a passion for fundraising, a smile for everyone she meets and a brilliant homemade bee costume.

Alfie Waldron is a midweight copywriter and fundraiser at Open. Alfie was one of the audition winners for I Want To Talk At That #IWTTAT and was mentored by Andy Harris Director of Fundraising & Marketing at Breast Cancer Care.

Jill Richens Dana Segal

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Ministry of Stories: Hoxton Street Monster Supply Store

Fiendish fun in this creative shop that raises funds for the children's writing and mentoring centre on the same premises that is accessed through a secret door. 

Jill Richens is Trusts and Foundations Manager at the British Council and Dana Segal is Head of Development at Cockpit Arts.