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IWITOT is SOFII’s hugely successful annual flagship event in London. It was held on Thursday 21st February 2019 with a Love Fundraising theme.

In a single afternoon, eighteen hand-picked speakers chosen from the spectrum of fundraising specialists presented a single inspiring fundraising idea that they wish they’d thought of – an innovative, replicable idea that we can all learn from. But the caveat was the idea could not be their own and must be someone else’s.

You can watch the recording of IWITOT London 2019 here.


Nikki Bell

Nikki Bell is a freelance fundraising consultant and trainer and presented on Mermaids: how one man raised £250k by playing a game.

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Gráinne Callan

Gráinne Callan is currently Head of Supporter Recruitment at Greenpeace UK and she presented on Bronx Zoo: adopt-a-cockroach scheme.

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Lucy Casey

Lucy Casey is currently Innovation Manager at Unicef UK and presented on Overwatch's Pink Mercy skin that raised $12.7M for the Breast Cancer Research Foundation. 

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Sarah Crowhurst

Sarah Crowhurst is a Senior Digital Strategist at Open and she presented on Cards Against Humanity Saves America. Sarah was mentored by Leesa Harwood, director of By the Waves fundraising consultancy.

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Grahame Darnell

Grahame Darnell is an experienced fundraising and marketing consultant and he presented on the 1 million step challenge for Diabetes UK. Case study coming soon.

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Lily Davies

Lily Elizabeth Davies is Head of Philanthropy, Trusts & Special Events at Barnardos and she presented on THE PLAN: the launch of child sponsorship, Spain 1937

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Ikhlaq Hussain

Ikhlaq Hussain is currently head of major gifts at Orphans In Need and he presented on Islamic Relief: ‘Saving lives isn’t easy’ video. Ikhlaq was mentored by Ken Burnett, Trustee & founder of SOFII.

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Amy Hutchings

Amy Hutchings is a Senior Creative Planner at Open and she presented on the partnership between Unicef and Pampers.

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Tain Joliffe

Tain Joliffe is an experienced Strategy Director and Founding Partner of We are Citizen and she presented on Strike Debt: the Rolling Jubilee Telethon.

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Andy McSorley

Andy McSorley is the former Head of Standards and QC for HOME Fundraising and presented on Stand Up 2 Cancer 2018’s hilarious donation rewards menu.

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Wayne Murray

Wayne Murray is Strategy Director at fundraising and communications agency Audience and he presented on WaterAid's Untapped campaign. Case Study coming soon.

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Emily Roff

Emily Roff is Head of Fundraising at Children with Cancer UK and she presented on British Heart Foundation: MyMarathon.

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Bernard Ross

Bernard Ross is director of =mc, a management consultancy working worldwide for ethical organisations and he presented on Help the Aged ‘…little piece of plastic’ direct mail acquisition pack

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Katie Simmons

Katie Simmons is Director of Fundraising Strategy at the British Red Cross and she presented on Alzheimer’s Society Memory Walk campaign.

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Camille St-Omer Donaldson

Camille St-Omer Donaldson is Supporter Experience Project Lead at the British Red Cross and she presented on Bloody Good Period’s festive period campaign. Camille was mentored by Lou Lai, client services director, from Open.

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Tom Hodgson

Tom Hodgson is the retention manager at Sightsavers and he presented on Testicular Cancer New Zealand's campaign #GoBallsOut.

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Sonia Triki

Sonia Triki is Head of Individual Giving and Legacy at Leonard Cheshire and she presented on Greenpeace's Rang-tan: the story of dirty palm oil.

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Joel Voysey

Joel Voysey is a freelance senior fundraiser and he presented on Celebs, Social Media and Fundraising.

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