IWITOT is SOFII’s hugely successful annual flagship event in London. 

In a single afternoon, eighteen hand-picked speakers chosen from the spectrum of fundraising specialists will present a single inspiring fundraising idea that they wish they’d thought of – an innovative, replicable idea that we can all learn from. But the caveat is the idea cannot be their own and must be someone else’s.


The date: Thursday 21st Februrary 2019

The time: 14:00 – 17:00 pm (followed by a drinks reception)


The venue: The Auditorium, Human Rights Action Centre, Amnesty International UK, 25 New Inn Yard, London EC2A 3EA 

The audience: 250 (or so) eager fundraisers


We’ve sold out of tickets for IWITOT (again). If you’d like to go on the waiting list for cancellations please email Sue Kershaw sue@sofii.org


Nikki Bell

Nikki Bell MinstF (Cert) is an award-winning relationship fundraiser, #SocialCEOs Rising Star winner and international speaker from the north east of England. Nikki has worked with community, individual giving, telephone, F2F and corporate fundraising teams for charities large and small; responsible for growing and leading fundraising teams, developing strategies, and raising money through innovation and strong relationships with supporters and stakeholders. Having recently worked with the British Heart Foundation leading fundraising for the North East of England, Nikki works as a consultant and trainer with KEDA Consulting. With a passion for supporting and celebrating brilliant fundraising, Nikki sits on the Institute of Fundraising’s National Fundraising Convention board and organises the newest fundraising learning event, 'Pizza for Losers'. She also blogs at www.charitynikki.com and tweets at @CharityNikki.

Gráinne Callan

Gráinne has been fundraising since 2009 when she started at agency Total Fundraising in Ireland working with a range of charity clients. She then moved to London and worked for JustGiving before eventually joining the fundraising team at Amnesty International. She is currently working as Head of Supporter Recruitment at Greenpeace UK.

Lucy Casey

Lucy is an Innovation Manager at Unicef UK where she develops and delivers new initiatives crossing all areas of fundraising and campaigns. Her background is in the area of innovation, both inside and outside of the industry, and has spent the majority of her career working within the banking sector on partnerships and projects with big tech giants of the likes of Google, Facebook and Cisco. She moved over to the charity sector to (save her soul and…) support the launch of Unicef UK’s new innovation team. Over the past few years she been a key player in the growth of the team as well as delivering a range of fundraising products to market. She is also one of the founding members of the Charity Innovation Network, a peer to peer network of innovation professionals from across the industry.

Sarah Crowhurst

Sarah is a Senior Digital Strategist at Open. She started out in youth campaigning and email fundraising at PETA UK, went on to manage multi-channel campaigns at Barnardo’s and Save the Children and subsequently managed email and digital fundraising activity at Plan International UK.

Sarah has been specially selected as a rising star of fundraising and will be mentored by Leesa Harwood, director of By The Waves.

Grahame Darnell

Grahame is an experienced fundraising and marketing consultant. He has worked in the charity sector for over nineteen years. Prior to that he worked in the marketing agency world with technology clients ranging from dot-com start-ups to Microsoft. Grahame had a strong career working at senior level for several big charities before becoming a consultant. In his consulting work he has developed winning strategies for charities of all sizes and cause areas. He enjoys working closely with fundraising teams, which helps him to maintain a contemporary approach. Grahame has solid experience across the fundraising mix with a particular specialism in corporates, trusts and major donors. Tweets @grahamedarnell

Lily Davies

Lily Elizabeth Davies is Head of Philanthropy, Trusts & Special Events at Barnardos. She was previously part of the Executive Team at Chickenshed, leading Fundraising, Marketing, Communications and Social Enterprise Development. In her career, Lily helped to establish the first innovation team at Marie Curie and has previously held senior-level positions within top commercial brands. In work, Lily enthuses over behavioural science, actionable insight and business transformation. Outside of work she enjoys true-crime podcasts and RuPaul’s Drag Race. She is also a Board Member and Trustee for the Arthritis and Musculoskeletal Alliance. She can always be found on Twitter @tweetsfromlily.

Ikhlaq Hussain

Ikhlaq is currently head of major gifts at Orphans In Need. Ikhlaq was included in Fundraising Magazine's Top "25 under 35" fundraisers for 2018. He is also a trustee of Mind in Harrow and a board member and trainer for the Institute of Fundraising (South East & London). Ikhlaq is a columnist for Third Sector Magazine and his articles have featured in Charity Times, UK Fundraising and SOFII.

Ikhlaq has been specially selected as a rising star of fundraising and will be mentored by Ken Burnett, founder and managing trustee of SOFII.

Amy Hutchings

Amy is a Senior Creative Planner at Open. Having cut her teeth in DM at charities including NSPCC, VSO and Orbis, Amy discovered her passion for copywriting and joined Open’s creative team. After a few years writing everything from organisational propositions to OOH ads for some of the sector’s biggest charities, Amy found her way into the planning team – where her mix of left and right brain skills help her deliver innovative fundraising ideas that get a response. Amy’s time outside of work is taken up by her 10 month-old-daughter, her passion for plants and a novel that might be finished… one day.

Tain Joliffe

Tain is an experienced Strategy Director and Founding Partner of We are Citizen. She has been working with the charity sector for fifteen years, for a diverse range of organisations and an equally diverse number of causes. Charities such as the RSPCA, The Brooke, MS Society, NSPCC, Save The Children and Unicef have benefited from her problem-solving, people-centred and creative strategising.

Andy McSorley

Andy is the former Head of Standards and QC for HOME Fundraising with over a decade’s experience in telephone, street and door-to-door fundraising. A passionate fundraiser since his first professional fundraising call way back in 2006, Andy has since: managed a 150 staff call centre; ran a 2-Step Street team across London; and at HOME supported thousands of D2D fundraisers. Over the years Andy has enjoyed leadership roles in innovative campaign management, training and fundraiser development and delivering high quality fundraising campaigns. Day to day Andy oversaw HOME’s welcome calling programme, site management team, QC department and was HOME’s liaison to the Fundraising Regulator and the Institute of Fundraising. Andy believes in excellent fundraising standards, a strong cultural ethos and the power of a human connection made through F2F conversations. In a spare moment, it’s crosswords, quizzes, footie and trying to keep tabs on his kids!

Wayne Murray

Wayne is Strategy Director at fundraising and communications agency Audience. He has been a professional fundraiser for over seventeen years and has experience at SMT and trustee level across all fundraising, communication and brand disciplines. Previous roles include Head of Fundraising and Brand at Refugee Action, Head of Individual Giving at Amnesty International UK, and Director of Fundraising and Communications at Prisoners Abroad (where he is now a Trustee).

Emily Roff

Emily Roff is the Senior Sports Events and Community Fundraising Manager at Children with Cancer UK. She has worked at Children with Cancer UK for 7 years and is inspired every day by knowing that we are here to help save the lives of children with cancer so that more families can stay together. Emily’s biggest achievement of 2018 was completing, the hottest on record, Virgin Money London Marathon. 

Bernard Ross

Bernard is director of =mc, a management consultancy working worldwide for ethical organisations. He has written six award winning books on fundraising and social change. His most recent, with Omar Mahmoud, Head of Global Knowldege at UNICEF International, is Change for Good - behavioural economics for a better world.

We has advised many of the world’s leading INGOs on strategy including UNICEF, UNHCR, IFRC, ICRC and MSF.  Recently he’s raised money to refurbish France’s most famous monument, for a museum to house the world’s largest dinosaur in Argentina, and to save the last 800 great apes in Africa. 

Katie Simmons

Katie is an experienced fundraiser and senior leader, currently Assistant Director, Engagement & Partnerships at Diabetes UK, with responsibility for leading all fundraising activity. Previously, she held a variety of roles at Great Ormond Street Hospital Children’s Charity, Bliss and NSPCC. She has broad experience across all fundraising disciplines, most recently focusing on supporting her team to deliver exciting new events and products, build quality relationships with supporters and launch game-changing strategic partnerships at Diabetes UK. When she’s not working, she’s normally running along the Thames, doing yoga or travelling.

Camille St-Omer Donaldson

Camille has over six years’ experience in dialogue fundraising, working across F2F & telemarketing campaigns after beginning her career as a telephone fundraiser. She is currently the Training and Quality Control Assistant Manager at the British Red Cross and has her fingers in lots of pies across the organisation taking a keen interest in supporter experience and innovation. She has also recently taken up the position of co-chair of the BAME diversity network, and wants to encourage what can be challenging and taboo conversations about diversity across the sector. She is a keen public speaker and enjoys being front and centre.

Nicola Tallett

After over 20 years in fundraising, Nicola now leads Oxfam GB’s new audience focused strategy, and is responsible for ensuring that in their public activities, Oxfam listens and responds to the interests and focus of their supporters.  Her first charity role in 1993 was at World Vision and since then she's worked across UK and international charities for humanitarian and development programmes and medical and child-welfare causes. She was a founding trustee of AfricaCheck (Africa's first fact-checking organisation) and a trustee of Livability in honour of her sister who was a beneficiary of their services. In her spare time she unwinds astride her motorbike and tweets @nicola_tallett.

Sonia Triki

Sonia is problem solver and forward-thinking strategist. She has been working in the sector since 2011 first on the agency side, managing face to face campaigns, contracts and operation for clients such as WWF UK, BDCH, NDCS and many more. She then made the leap to charity which led her to contract for ActionAid in new products development. Shortly after she joined Christian Aid, she brought back DRTV and celebrity into the channel mix and managed budget and strategy for individual giving, church fundraising and digital marketing streams. Today Sonia is Head of Individual Giving and Legacy at Leonard Cheshire rebuilding the programme on the back of the rebranding; creating a new integrated approach to fundraising campaigns, launching innovative products and updating the legacy proposition. A proud Parisian, Sonia has always been passionate about politics, arts and raising money.

Joel Voysey

Joel has been managing fundraising programmes for more than 20 years, starting out at WaterAid, and then moving on to Amnesty International UK and VSO, before moving to senior roles in the UK Health and Social Care sector at United Response, Breast Cancer Campaign, and most recently as Director of Fundraising at two hospice charities. Currently freelancing, Joel loves exploring what makes fundraising tick in different organisations, and helping teams to problem-solve when things don't work as well as we would like. @joelvoysey if you want to say hi!