NSPCC

NSPCC's improved online giving experience

by SOFII

An easy and accessible user experience was the aim of the game for the NSPCC when they decided to overhaul their online donation pages.

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NSPCC: first successful charity DRTV ad in the UK - ‘Ellie.’

by Giles Pegram CBE

We continue to bring readers extraordinary campaigns from the NSPCC, this time the first successful direct response TV ad in the UK. Meet Ellie.

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NSPCC’s Full Stop campaign - SOFII’s view

by Ken Burnett

As we come to the end of the story of the NSPCC's unparalleled Full Stop campaign, SOFII founder Ken Burnett shares his praise for such a powerful, donor-focused appeal.

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The NSPCC's legacy-themed Garden of Magical Childhood

by SOFII

A garden designed to demonstrate how gifts in supporters’ wills have supported the NSPCC’s work and takes visitors on a journey through the past 130 years.

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NSPCC’s supporter care gifts in wills ‘mind map’

by Marie Burnett

This innovation from NSPCC - the mind map - could raise £1,000,000 in legacies.

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NSPCC’s thank-you mailing

by SOFII

This bright, colourful direct mail pack is a winner all of itself. With the delightful, powerful booklet as well it couldn’t fail to inspire donors to send their own messages and, indeed, send in another donation to the cause they love.

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The NSPCC legacies TV ad: the ‘what will we leave?’ campaign

The NSPCC’s latest TV advertisement is beautifully filmed, powerful, simple and right on target.

by SOFII

This campaign is a first for legacy fundraising in the UK. The NSPCC were able to create a positive, happy and colourful campaign; creating ‘talkability’ around the difficult subject of legacies.

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NSPCC: an early, effective use of Facebook

by SOFII

See how the NSPCC became the first UK charity to develop a fundraising application to run within Facebook. This exhibit shows how quickly fundraisers have to react to changing technology.

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NSPCC’s supporter magazine The Children’s Friend

by SOFII

With their newly adapted online supporter magazine, the NSPCC are maximising a key supporter retention mechanism and making it relevant to the lives of their supporters.

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NSPCC: the Centenary Appeal, setting the gold standard in major campaign fundraising, from 1984

by SOFII

There are few really transformational moments in fundraising history and this exhibit sets out to capture one of them. The NSPCC’s Centenary Appeal campaign in 1984 propelled fundraising practice in the UK and Europe forward in one giant leap.

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