7 pages tagged with CDE:
- The positives and negatives of emotional fundraising In this article, Jenny-Anne Dexter, individual giving officer at Rainbow Trust Children’s Charity, takes us through the positives and negatives of emotional fundraising in an in-depth piece of research.
- Bridging the empathy gap Challenging the accepted wisdom that victims of conflict will always be regarded as less deserving of donors’ support than the victims of natural disasters by three experienced strategic thinkers for the Commission on the Donor Experience.
- Fear, flight and fight – turning pain into gain Lyndall Stein explores the use of powerful images and words and how they can be key to reaching into a donor’s heart.
- Jack’s story, from Claire House Children’s Hospice A harrowing, heartbreaking and wonderful example of emotional fundraising at its most effective from Claire House Children’s Hospice in Liverpool, UK.
- Shifting hope: why a journey through emotions to hope is key for hospice fundraising. Dr Suzi Attree, corporate fundraising account manager at Helen & Douglas House, explains the importance of emotions in fundraising for hospices, and how a journey through them to hope is key.
- The Help Hollie campaign: how relationship fundraising works in theory and in practice at Anthony Nolan. Last week, we brought you the story of Hollie, whose bravery in the face of illness was a true inspiration. Author John Logan this week explores how relationship fundraising and emotion formed core aspects of the Help Hollie campaign.
- The use and misuse of emotion This is the first article of a new series focusing on the use and misuse of emotion in fundraising, launched in partnership with the Commission on the Donor Experience.