10 pages tagged with Donor experience:
- Friends of the Earth steadying the ship: looking after your supporters when a media storm hits When the media storm around fundraising broke last year, Friends of the Earth acted quickly to get in touch with their donors and give them the opportunity to comment frankly and freely on how the organisation was communicating with them.
- A tale of two donors – or the ENORMOUS difference in value between ‘what’ and ‘why’ Charlotte and Emily are almost identical donors with very different donation histories.
- Audubon Society of Rhode Island: special recognition of long-time donors The Audubon Society of Rhode Island’s superb care for their donors and courage in their approach have produced results that will be the envy of charitable organisations everywhere.
- Creating extraordinary experiences for donors SOFII’s expert on board development, Simone Joyaux, takes us on a different journey. Don’t just give your donors what they think they want, she says, give them something outside their wildest dreams, give them something that makes them go ‘WOW!’
- Does thanking really work? Thanking should be fun, colourful, vibrant, exciting and, above all, personal, says new, enthusiastic fundraiser Laura Croudace.
- Donor-centred fundraising – are you prepared to take a leap of faith? Giving donors choices and allowing supporters to opt out of fundraising appeals are hotly debated topics in the UK right now. But one well-known UK charity has been practising both of these supposed heresies for nearly 30 years now and their fundraising results have just grown and grown and grown. How do they do it? Jackie Fowler explains, here.
- Donor-centric but stupid? It’s possible Sometimes a stupid nonprofit ad campaign has an odd little grain of smart in it, like this print ad campaign here on SOFII. Do you agree with Jeff Brooks when he says that it doesn’t quite make it, as a way to raise money?
- Introducing the Commission on the Donor Experience This summer fundraising in the UK has been under attack like never before with alarming consequences in damaged trust and loss of public confidence for Britain’s charities. Now a large group of voluntary sector leaders is coming together to do something about it.
- The Help Hollie campaign: how relationship fundraising works in theory and in practice at Anthony Nolan. Last week, we brought you the story of Hollie, whose bravery in the face of illness was a true inspiration. Author John Logan this week explores how relationship fundraising and emotion formed core aspects of the Help Hollie campaign.
- WWF: Virtual Reality Tiger Experience Experiential marketing and virtual reality are a roaring success for WWF-UK's Adopt a Tiger face-to-face campaign.