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4 pages tagged with Donor retention:

  • Meet Nana Murphy: lessons in donor care from Merchants Quay Ireland by SOFII A truly inspirational case study celebrating the incredible work of Merchants Quay Ireland's fantastic fundraising team who transformed the fortunes of this small charity, multiplying its revenue more than tenfold, providing essential assistance to the homeless of Ireland along the way.
  • MyOxfam app by Joe Burnett The MyOxfam app allows supporters of Oxfam to manage their donations to the charity quickly and without hassle; it also gives them real transparency about the impact of their donations.
  • Serve or inspire? That is the question by Richard Turner Inspire is often a misused word in the fundraising world but it is not just a way of recruiting and even retaining donors. Inspiration can go much, much further.
  • Thinking of investing in segmentation? Be careful of these common and costly mistakes by Charlie Hulme For all charities, successfully identifying and profiling donors is crucial, but Charlie Hulme has identified five mistakes we too often make in the process. In the first of two articles, Charlie examines these errors and points to a different way of doing things.