Tags

6 pages tagged with Facebook:

  • Emory University’s Blue Pig Campaign by SOFII Emory University started the Blue Pig Campaign to encourage its undergraduate students to give to the university and foster good links for alumni fundraising by using a Facebook account and Twitter profile.
  • Give Them Refuge Christmas Campaign by Joe Burnett Through a hard-hitting and poweful video ad and social media campaign, Refuge exponentially increased traffic to their website and the number of donations they received, making great use of Facebook’s audience targeting algorithm. The video will make you cry but the results will make you jump for joy
  • Humans of New York: the power of storytelling for social fundraising by Laura Croudace Humans of New York has been a stunning example of community engagement through social media and a demonstration of the power of storytelling since its launch in 2010. And now, it is also a model for crowd funding.
  • Netherland Leprosy Relief Foundation: Diwali campaign. Support a child’s education for one year by SOFII A forgotten cause with a low profile and limited visibility in the public eye managed to raise awareness and much-needed funding.
  • WaterAid: The Big Dig by Reuben Turner A very fine example of how storytelling, done right, can change the world. Isn’t the infographic just great? (SOFII loves the crossed legs). This campaign is fun, innovative, engaging, emotional (imagine how you’d feel with no toilet…) and highly effective as, inevitably, real storytelling in real time was bound to be. Altogether brilliant.
  • Why so many organisations fail at Facebook by Beate Sørum Beate Sorum thinks that if Facebook isn’t working for your organisation, she is willing to bet that it is not Facebook’s fault – it’s yours.