The Fundraiser’s Toolbox

You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.

It’s time to de-normalise the gender pay gap, and take action to close it

by Niamh Ferris

Our important series on gender equality in fundraising returns with the thoughts of Niamh Ferris, a fundraiser from Dublin, who outlines just how wide the pay gap between women and men is in both the UK and Ireland and asks the question: will you commit to ending this gap?

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Meet Nana Murphy: lessons in donor care from Merchants Quay Ireland

by Joe Burnett

A truly inspirational case study celebrating the incredible work of Merchants Quay Ireland's fantastic fundraising team who transformed the fortunes of this small charity, multiplying its revenue more than tenfold, providing essential assistance to the homeless of Ireland along the way.

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The wisdom of Roger Craver part two

by Joe Burnett

‘It’s always a fantastic time to be alive – it beats the alternative!’ The second part of our interview with the legendary Roger Craver continues, exploring technology, fundraising techniques and Britain’s own Trumpism.

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How thank-you letters can help you achieve your major giving potential

by Ikhlaq Hussain

Ikhlaq Hussain shares his expert advice on how to write considerate, effective thank-you letters for major donors that are more likely to lead to further donations. 

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The Help Hollie campaign: how relationship fundraising works in theory and in practice at Anthony Nolan.

by John Logan

Last week, we brought you the story of Hollie, whose bravery in the face of illness was a true inspiration. Author John Logan this week explores how relationship fundraising and emotion formed core aspects of the Help Hollie campaign.

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How getting diversity and inclusion right will help us change the world

by Vanessa Chase Lockshin

Vanessa Chase Lockshin outlines how the fundraising sector is good at asking about diversity but rarely progresses beyond it to equity and inclusion. Her suggestions are bound to get you thinking.

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Fear, flight and fight – turning pain into gain

by Lyndall Stein

Lyndall Stein explores the use of powerful images and words and how they can be key to reaching into a donor’s heart.

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Moving from fairness to openness

by Beth Ann Locke and Jen Love

Exploring the issue of fairness Jen and Beth Ann demonstrate how progress can only come about through inclusive and insightful dialogue within our organisations. 

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Bridging the empathy gap

by Steven Dodds, Kate Woodford and Joel Du Bois

Challenging the accepted wisdom that victims of conflict will always be regarded as less deserving of donors’ support than the victims of natural disasters by three experienced strategic thinkers for the Commission on the Donor Experience. 

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Creating gender equality in the charity sector

by Lizzi Hollis

A rallying cry for gender parity from fundraiser and founder of Charity Women Lizzi Hollis. 

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