The Fundraiser’s Toolbox

You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.

If you want their money, best not to insult them

by Joe Burnett

A goof by the UK Conservative Party in a fundraising letter shows just how careful you need to be with the data you're working from.

Note: this article contains language that some may find offensive

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What’s the golden thread that unites us?

by Richard Turner

There were so many great and inspirational ideas shared at I Wish I'd Thought Of That 2018. Which of these will inspire you to transform your fundraising?

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How to bring feminism into your fundraising

by Emily Collins-Ellis

Emily Collins-Ellis and Rachel Stephenson Sheff demonstrate that feminism needs to be brought into fundraising, not just because it's the right thing to do, but because it will improve that fundraising and benefit your organisation.

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There must surely be a better way to make the most of people’s generosity during tragic times?

by Andrew Papworth

It's wonderful how the public responds to horrors  such as the terror attack at the Manchester Arena  in the UK with generous donations to help the victims. But is there a better way?

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Collecting stories from your donors

by Simone Joyaux

Do you ever ask donors for their stories? Nonprofits have access to a crucial resource and it’s a fundraiser’s role to tap into it. 

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I’m a fundraiser because…

by Damian O’Broin

Being a fundraiser is more than just a job for Ask Direct founder and leading Irish fundraiser Damian O’Broin.

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Do you have the answer to the donor consent issue? Here’s a behavioural scientist’s perspective

by Kiki Koutmeridou

Asking for your donors’ consent about when and how to contact them is a hot topic right now. Where do you stand?

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Serve or inspire? That is the question

by Richard Turner

Inspire is often a misused word in the fundraising world but it is not just a way of recruiting and even retaining donors. Inspiration can go much, much further.

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What the gender pay gap is – and what it isn’t

by Beverley Callaghan

In the wake of the furore around pay at the BBC, experienced fundraiser Beverley Callaghan says it's time to clear up the confusion around the gender pay gap, and how this affects the voluntary sector.

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Gender equality in salaries starts with us

by Marc Pitman

Marc A Pitman shares his anger at the way we accept gender disparity when it comes to salaries, and challenges the charities sector to change its ways for the good of all organisations.

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