The Fundraiser’s Toolbox

You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.

Fundraising ethics – raise more money while keeping your donors happy. What could be simpler? Part one.

by Ian MacQuillin

How do you know what is and isn’t ethical in fundraising? Ian MacQuillin of the Rogare think tank explores this complex issue in this first of two fascinating and timely articles.

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Opinion: an ethical, principled approach to donors and fundraising. Part 2.

by John Burton

How the World Land Trust approached its fundraising strategy, and which forms it avoided to remain, in its opinion, more ethical and principled.

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Appendix 3: Criticising other charities - World Land Trust’s approach.

by John Burton

John Burton discusses criticising other environmental charities’ fundraising strategies in an appendix to his articles on the World Land Trust’s approach.

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An ethical, principled approach to donors and fundraising: a strategy case study from World Land Trust.

by John Burton

In this first part of three, CEO John Burton of the World Land Trust outlines his organisation’s fundraising ethos and how this has helped them grow and make an impact on the environment.

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The BADASSforGOOD podcast. Episode five: not all fundraising campaigns are created equal

by R. Trent Thompson

‘Inconsistency creates poor donor engagement experiences.’ With his usual dry delivery and sharp, concise analysis, R.Trent Thompson returns with episode five of the BADASSforGOOD podcast to demonstrate why not all fundraising campaigns are created equal.

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The BADASSforGOOD podcast. Episode four: pretty is more than skin deep

by R. Trent Thompson

It's a welcome return for R.Trent Thompson and his thought-provoking BADASSforGOOD podcast. In episode four he explains why pretty and professional are overrated qualities in fundraising campaigns.

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The BADASSforGOOD podcast. First episodes: snackable brand and marketing insights

by R. Trent Thompson

Welcome to R. Trent Thompson's BADASSforGOOD podasts: concise, insightful ideas on how to manage your brand and marketing from an award-winning specialist.

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My first weeks as a fundraiser: where do I start?

by Ken Burnett

We present ‘My first weeks as a fundraiser’: a new series to guide you through the start of your fundraising career. It’s a treasure trove linking to the best of what’s on SOFII and elsewhere when it comes to the basics and essentials: everything you need to get your feet under the table. 

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Rebels on the Liffey: a trip to Ask Direct’s Fundraising Summer School 2018

by Joe Burnett

SOFII traveled to Dublin in July to report on one of the best fundraising conferences around: the Ask Direct Fundraising Summer School. Read on to discover part one of what we learned.

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‘Don’t we, as a sector, have a responsibility to hold ourselves to a higher ethical standard?’ Change for Good reviewed.

by Ruby Bayley-Pratt

A new review of Omar Mahmoud and Bernard Ross' Change for Good sheds light on the complex world of behavioural economics and how they can apply to fundraising.

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