Opinion / features

Many of the issues that matter most to fundraisers are far from clear cut. Here, in a series of illustrated feature articles, seasoned practitioners and newcomers alongside leading figures from the world of fundraising are free to give vent to their passionately-held views and opinions. Join the big debates or study the side issues so you can work out your own view on what matters most.

From the Mythsmashers: ‘Fundraising isn’t a serious profession’ - smashing that myth.

by Victoria Andrews

‘To call us a not for profit is a disservice and to say fundraising isn’t a real job, is simply not true.’ From the Fundraising Institute of Australia’s exceptional Mythsmashers session comes this impassioned deflation of that most pernicious of myths - that fundraising isn’t a profession.

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The BADASSforGOOD podcast. Episodes six to ten.‘I might just ruffle a few feathers’

by R. Trent Thompson

Mr Badass is back! We bring you five more short, sharp and provocative podcasts from R. Trent Thompson that will transform how you think about your non-profit brand and the impact it makes.

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George Smith: the art of creative fundraising - ‘Give us your money – or the panda gets it!’

by George Smith

In 1992, George Smith predicted a sea change in the development of the fundraising profession, with deference and royal reverence to be a thing of the past. Was he right? Read his reasoning and decide for yourself.

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From the Mythsmashers: the myth of the ‘rational donor’.

by Alice Anwar

In the first presentation from Mythsmashers, an I Wish I’d Thought Of That (IWITOT)-inspired event that takes place every year down under, Alice Anwar of CARE Australia explores the myth of donor rationality and asks ‘Can the head and the heart ever be friends?’

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SOFII presents: meet the fundraising myth-smashers

by Joe Burnett

Over the coming weeks, SOFII will share the three winning presentations from Myth Smashers, Fundraising Institute Australia’s IWITOT-inspired event. These three young fundraisers each shine a light on dispiriting fundraising myths and show how they can be overcome.

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Fundraising ethics – raise more money while keeping your donors happy. What could be simpler? Part one.

by Ian MacQuillin

How do you know what is and isn’t ethical in fundraising? Ian MacQuillin of the Rogare think tank explores this complex issue in this first of two fascinating and timely articles.

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Opinion: an ethical, principled approach to donors and fundraising. Part 2.

by John Burton

How the World Land Trust approached its fundraising strategy, and which forms it avoided to remain, in its opinion, more ethical and principled.

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Appendix 3: Criticising other charities - World Land Trust’s approach.

by John Burton

John Burton discusses criticising other environmental charities’ fundraising strategies in an appendix to his articles on the World Land Trust’s approach.

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An ethical, principled approach to donors and fundraising: a strategy case study from World Land Trust.

by John Burton

In this first part of three, CEO John Burton of the World Land Trust outlines his organisation’s fundraising ethos and how this has helped them grow and make an impact on the environment.

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The BADASSforGOOD podcast. Episode five: not all fundraising campaigns are created equal

by R. Trent Thompson

‘Inconsistency creates poor donor engagement experiences.’ With his usual dry delivery and sharp, concise analysis, R.Trent Thompson returns with episode five of the BADASSforGOOD podcast to demonstrate why not all fundraising campaigns are created equal.

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