The Verities

Jerold Panas shares some observations and findings about fundraising and fundraisers – the verities of our profession. Canons to work by, tenets you can count on. These are truths and principles that will assure you are the best you can be.

Verity six: great fundraisers are winners

by Jerold Panas

They have a lust and a zest for winning. Their attitude is that if you want to be in second place nobody is going to fight you for it!

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Verity five: this one is obvious: you ask for the order

by Jerold Panas

It’s amazing what you don’t get when you don’t ask.

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Verity four: you are high-touch, low-tech

by Jerold Panas

If we lose the personal touch fundraising becomes just a business, not a ministry.

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Verity three: you are a communicator

by Jerold Panas

Your first task is to be the trumpet that sounds a clear and dramatic sound.

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Verity two: success is always coupled with perseverance

by Jerold Panas

The highest level of success depends on the courage to pursue the chase with diligence.

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Verity one: you have great joy in what you are doing

by Jerold Panas

Success is due less to years of experience than to ardour for the work.

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Introducing: the verities

by Jerold Panas

An introduction to Jerold Panas’ fundraising verities.

Each important, many a virtual strike of lightning. 

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Major contributors to this section

Jerold Panas

Jerold Panas has been professionally involved in fundraising for over 40 years. He combines his understanding and experience with a special talent for strategic planning, major gifts and volunteer development.

He is a frequent speaker at conferences and seminars and a regular contributor to professional journals. Dr Panas is regarded as an author of particular note and his books are considered amongst the most significant in the field.

In 2013, he received the coveted lifetime achievement award for his contribution to philanthropy and fundraising. In 2011, the Cultural Office of Mexico cited him for his contribution to the nation’s philanthropy.

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