Top tips & how tos

The focus in this section is on practical ‘how to’ lists. Here the world's leading fundraisers share the distilled wisdom of their experience in digestible bite-sized nuggets that you can use immediately.

The A to Z of writing fundraising appeals: T to Z

by Steve Lynch

Words of wisdom, notions of tone and urgency and the central importance of YOU - all are covered in this last entry in Steve Lynch’s A to Z of writing fundraising appeals.

Read more

The A to Z of writing fundraising appeals: M to S

by Steve Lynch

We bring you part three of copywriter Steve Lynch’s superb A to Z, exploring everything from the value of a good slogan to lessons taken from his mother and George Orwell. Stay tuned for T to Z, coming soon.

Read more

The A to Z of writing fundraising appeals: G to L

by Steve Lynch

From grammar to the length of fundraising copy via important takes on jargon, headlines and even Rudyard Kipling, Bluefrog’s Steve Lynch continues to take a fun and informative linguistic foray through fundraising essentials.

Read more

How to master the soft skills of fundraising

by Stephanie Dotto

There are many opinions and articles out there on how to approach donors and win them to your cause with hard skills, but in this article, Stephanie Dotto of CharityJob explores the softer skills that are too often overlooked.

Read more

Fundraising ethics – raise more money while keeping your donors happy. What could be simpler? Part two.

by Ian MacQuillin

In the second part of his blog on fundraising ethics, Rogare’s Ian MacQuillin looks at a couple of ethical dilemmas. The solutions are anything but black and white.

Read more

The BADASSforGOOD podcast. Episode five: not all fundraising campaigns are created equal

by R. Trent Thompson

‘Inconsistency creates poor donor engagement experiences.’ With his usual dry delivery and sharp, concise analysis, R.Trent Thompson returns with episode five of the BADASSforGOOD podcast to demonstrate why not all fundraising campaigns are created equal.

Read more

The BADASSforGOOD podcast. Episode four: pretty is more than skin deep

by R. Trent Thompson

It's a welcome return for R.Trent Thompson and his thought-provoking BADASSforGOOD podcast. In episode four he explains why pretty and professional are overrated qualities in fundraising campaigns.

Read more

The BADASSforGOOD podcast. First episodes: snackable brand and marketing insights

by R. Trent Thompson

Welcome to R. Trent Thompson's BADASSforGOOD podasts: concise, insightful ideas on how to manage your brand and marketing from an award-winning specialist.

Read more

Rebels on the Liffey: a trip to Ask Direct’s Fundraising Summer School 2018

by Joe Burnett

SOFII traveled to Dublin in July to report on one of the best fundraising conferences around: the Ask Direct Fundraising Summer School. Read on to discover part one of what we learned.

Read more

Serve or inspire? That is the question

by Richard Turner

Inspire is often a misused word in the fundraising world but it is not just a way of recruiting and even retaining donors. Inspiration can go much, much further.

Read more