Top tips & how tos

The focus in this section is on practical ‘how to’ lists. Here the world's leading fundraisers share the distilled wisdom of their experience in digestible bite-sized nuggets that you can use immediately.

A question of competency

by Helena Sharpstone

Interviewing well for fundraisers is like interviewing for any post.  It’s all about the questions you ask.  

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The Help Hollie campaign: how relationship fundraising works in theory and in practice at Anthony Nolan.

by John Logan

Last week, we brought you the story of Hollie, whose bravery in the face of illness was a true inspiration. Author John Logan this week explores how relationship fundraising and emotion formed core aspects of the Help Hollie campaign.

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Two days in Dublin: fundraising inspiration in Ireland’s capital – part four

by Joe Burnett

In the final edition of SOFII’s report on the Ask Direct Summer School, we get a sneak preview of an upcoming new series on SOFII from Alan Clayton and an account of Ken Burnett’s closing plenary.

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Two days in Dublin: fundraising inspiration in Ireland’s capital – part three

by Joe Burnett

In the third part of our report from Dublin, we cover a brilliant panel debate on the serious gender imbalance in fundraising. We also bring you a report on Norwegian website expert Beate Sørum’s insightful presentation.

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Two days in Dublin: fundraising inspiration in Ireland’s capital – part two

by Joe Burnett

In this report we look at two sessions from Australia-based data and dm expert Sean Triner on mid-level donors and legacies and governance guru Simone Joyaux’s rallying cry for creating extraordinary experiences.

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Two days in Dublin: fundraising inspiration in Ireland’s capital

by Joe Burnett

SOFII attended the Ask Direct Summer School, one of 2016’s most inspirational world class fundraising seminars. We were treated to thought-provoking, intriguing and engaging sessions by some of the sector’s leading lights. Here's part one of our reports.

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Five big reasons your fundraising results could be better

by Rachel Beer

Rachel Beer asks what are the big things that make the really big differences to your fundraising results?

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Following the fold

by Lyndall Stein

Lyndall Stein shows that you're never too old to learn some new tricks and passes on some fundraising tips for the young from the old.

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Harold Sumption: the shy pioneer

by Joanna Culling

In this addition to SOFII’s Fundraising Legends series, Joanna Culling talks to Ken Burnett, who proudly shares the full text of Harold’s only published material – Yesterday’s trail-blazing and pointers for tomorrow

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Pure gold – the 34 fundamental foundations of fundraising

by Ken Burnett

Which, from the all-time best fundraising wisdom and experience ever, are the most precious gems, the absolutely topmost important things every fundraiser everywhere really should know, from his or her first day? Of all the nuggets of essential knowledge buried within all the lists, books and articles ever written, which would be the one list, if room for only one was all there was, that you’d choose to hang directly above your space, your workplace?

This is that list. 

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