Top tips & how tos

The focus in this section is on practical ‘how to’ lists. Here the world's leading fundraisers share the distilled wisdom of their experience in digestible bite-sized nuggets that you can use immediately.

Ask-phobia: how to overcome ask aversion

by Rory Green

If the thought of asking someone for money, in person, over the phone, or in a letter, makes you break out in a sweat here are five simple tips from Rory Green to help you out.

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It’s time to create a strategy for your website that will increase your fundraising

by Beate Sørum

If you follow these five steps you will create a strategy that will make the content of your website work hard for you and your donors happy.

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M​usings of a direct response fundraiser no. 2: finding the ‘sweet spot’

by Jonathon Grapsas

Our job as fundraisers is to find the sweet spot: an amount that is appropriate to that donor at that time. In his second article on the musings of a direct response fundraiser Jonathon Grapsas shows exactly how to do it.

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Forcing or forging a relationship? Part 2: what makes a relationship?

by Charlie Hulme

If Pret A Manager, Pizza Express, or Starbucks were losing even half the amount of customers as we are they’d go out of business, says Charlie Hulme. And here he explains how we can be even better at customer, or rather, donor service than they are – and keep our donors from deserting us.

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Pareto Fundraising: Sean’s automated out-of-office email message

by Sean Triner

Sean Triner’s out-of-office bounce-back is brilliant and simple as well as easy to steal, right now.

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Forcing or forging a relationship? Part 1: understanding your donors

by Charlie Hulme

This, the first of a three-part feature by Charlie Hulme, managing director, DonorVoice UK, kicks off an important new series for SOFII. Based upon evidence and experience rather than theory and opinion, Charlie’s first article spells out the crucial necessity of really understanding what your donors want from their relationship with you and your cause.

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Ten easy fixes for the design of your donation form

by Beate Sørum

Beate Sorum shares digital how-tos, things to do and not to do and 10 tips to make your online donation form work much better.

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Reader knowledge, real voices, great stories and big points of view

by Elizabeth Loudon

Writer Liz Loudon shares the difference between really writing to move donors, or just typing.

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Top 10 tips for retaining fundraisers

Happy Fundraisers can climb any mountain.

by Frances Hurst

You can hardly pick up a newspaper these days without reading how wonderful it is to work for a charity.

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Richard Turner’s great story

by Richard Turner

Richard Turner's advice for all fundraisers is to have a great story to tell. And the place to start looking for it is among all the people who benefit from the cause you fundraise for.

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