Top tips & how tos

The focus in this section is on practical ‘how to’ lists. Here the world's leading fundraisers share the distilled wisdom of their experience in digestible bite-sized nuggets that you can use immediately.

How to advertise for funds off-the-page. Part 1

by Andrew Papworth

Papworth’s principles of press advertising

Part 1: How fundraising ads work

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Who pays the tab at a meeting with a donor?

Waiter

by Marc Pitman

During a recent coaching call, my client asked me to walk her step-by-step through an upcoming meeting with a donor. I love doing this!

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Four tips that can help land corporate donations

Community is very important to both companies and their employees.

by Robert Bellovin

Raising money from commercial organisations is a bit like Marmite – you either love it, or hate it. But you can’t deny it that it does raise money. If you’re thinking about putting a toe in the water – check out this article that is full of advice for practitioners on how to go about it.

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Job-speak: a user’s guide

by George Smith

And now from the incomparable George Smith: an expose of all that is nonsense in recruitment ads from charities. Are you guilty of the ‘booming vocative’?

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The Effectiveness Project: fundraisers – take notice soon!

by Steven Shattuck

The latest infographic from Bloomerang has some alarming data from the Urban Institute in the USA. Isn’t it time that charities took some notice?

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Top twelve tips for pattern breaking

by Lucy Gower

In this article, innovation manager, Lucy Gower shares her practical tips and lessons on how to increase your inspiration and widen your connections. Why not take note and break some of your established patterns in the new year?

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Are you unintentionally turning away donors?

by Elaine Fogel

In this article, nonprofit marketing expert, Elaine Fogel reminds us that a charity's donors are its lifeline and highlights three key areas you should be looking at to make sure you're welcoming them with open arms and not unintentionally turning them away.

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How to transform your brainstorm sessions

Post-its

by John Grain

Fundraising specialist, John Grain, gives some really practical advice on how to get the best out of your brainstorms.

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An ABC of direct response

by Jonathon Grapsas

This article is a fantastic ‘what’s what?’ of direct response fundraising and is a priceless resource for all those just starting out and a great checklist for those who have been around a little longer.

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Five ‘must dos’ of bequest fundraising

by Fiona McPhee

In this helpful breakdown of how to set out a legacy fundraising strategy, Fiona insists that it is not just the big brand charities that have the potential to develop a significant legacy income and provides step-by-step advice on how to increase legacy-gifts for your organisation.

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