Top tips & how tos

The focus in this section is on practical ‘how to’ lists. Here the world's leading fundraisers share the distilled wisdom of their experience in digestible bite-sized nuggets that you can use immediately.

Seven steps to generating donor response

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by Jan Chisholm

In this article Jan generously shares with SOFII readers the results of her long search, with seven steps she believes the very best fundraising approaches take to assure success. Does your next appeal have them all?

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Seven steps to fire up your board

by Gail Perry

In this brilliant instructional video, US fundraising consultant and author of Fired-Up Fundraising – Turn Board Passion into Action, Gail Perry walks you through seven steps that will help you to really strengthen and fire up your board.

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How an egg McMuffin reminded me of the foundations of fundraising

Egg McMuffin

by Derek Humphries

Recounting a mildly bizarre but uplifting encounter that was to involve not one, but two, popular fast-food snacks, Derek Humphries reminds us of the simple but firm foundations every truly compelling fundraising should be built on.

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Nine fundraising tips you can learn from a savvy seven-year-old

LilyRuth

by Michael Rosen

Here’s what you can learn from a seven-year-old and an 11-year-old.

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A fundraiser’s alchemy: turning tears to gold

by Lyndall Stein

In this new article about her time with AIDS charity the Terrence Higgins Trust, Lyndall Stein says, ‘…I have learned that it is a privilege to be a fundraiser. When you are working on the toughest issues in the hardest times, you know that your blood, sweat and tears will be turned to gold, that your work will be meaningful, relevant and will matter…’

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Hilda’s suitcase: when’s the right time to discuss leaving a legacy?

A suitcase

by Norma Cameron

You’ll love this charming and personal story from Norma Cameron in Canada, who learned an important lesson about gift planning from her mum.

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The great donor exodus, and what to do about it. A three-part series from Jay Love

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by Jay Love

Jay Love’s revealing infographics have been setting American fundraisers alight recently, with good reason. Why do donors head for the exit? How does our sector’s attrition compare with customers of for-profit businesses? Do larger donors leave sooner? How many donors could you keep, if you just did some things differently?

Now on SOFII, widely respected data specialist and entrepreneur Jay Love explores these seemingly permanent hot topics with two generous helpings of practical advice all fundraisers could follow.

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How to find your inner writer

Cartoon of man typing fast

by Elizabeth Loudon

One of the best tips to find your inner writer is to steal one. So says Elizabeth Loudon here. You’ll also find other ideas and advice to help you force your inner writer into the open and write great letters that your donors will keep responding to for years.

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Hello! Testing! Testing! Testing!

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by Andrew Papworth

Andrew Papworth says that testing is a vital part of good fundraising.

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Telephone fundraising, part 3: designing and delivering a campaign

by Bethan Holloway

The third – and last for the time being – article on telephone fundraising from Bethan Holloway explains how to design and deliver a campaign.

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