The main areas of fundraising

MyOxfam app

by Joe Burnett

The MyOxfam app allows supporters of Oxfam to manage their donations to the charity quickly and without hassle; it also gives them real transparency about the impact of their donations.

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Macmillan Cancer Support ‘eCards’

by SOFII

Macmillan Cancer Support wanted to update their outdated eCards platform, which was too dependent on Adobe Flash software, with a modern platform that could be optimised for mobiles and tablets.

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UNESCO: Empowering Local Radios with ICTs

by Sue Kershaw

An immersive digital story-telling experience which shows the transformative power of local radio in Africa and really connects the target audience with the impact of the project.

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Give Them Refuge Christmas Campaign

by Joe Burnett

Through a hard-hitting and poweful video ad and social media campaign, Refuge exponentially increased traffic to their website and the number of donations they received, making great use of Facebook’s audience targeting algorithm. The video will make you cry but the results will make you jump for joy

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Good asking: the role of research in efficient, effective and enjoyable fundraising.

by Beth Breeze

Why does good asking need research? This is the question explored in this fascinating report by Beth Breeze of the University of Kent, and her conclusions will inspire every fundraiser who reads them.

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CDE project 12: inspirational creativity

by The Commission on the Donor Experience

This project will seek to define both the potential and the desired standards for creative endeavour and also to define the ethical dilemmas around creative messaging with a view to improving understanding of what donors might find acceptable and unacceptable.

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Act for Peace's refugee social experiment

by SOFII

A filmed social experiment that tested Australia's compassion for refugees and led to viral success for the charity.

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CDE project 9 summary: major donors

by The Commission on the Donor Experience

This project will look at what’s cutting edge in major donor development with a view to capturing these lessons and where appropriate suggesting how major donor experiences might be applied to other groups of donors too.

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Inspire 2018: St Michael’s Foundation 2015/16 annual report

by Marie Burnett

This story of great relationship fundraising will inspire you to use your annual report to celebrate donors, beneficiaries and volunteers alike and show your donors the positive impacts their gifts are making. And encourage further donations.

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How Alzheimer's Society transformed it’s online giving experience

by Joe Burnett

Getting a donor’s online experience right is crucial for modern day charities. Find out how Alzheimer’s Society UK did just that and reaped massive rewards.

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