The main areas of fundraising

What Donors Want - perhaps the most crucial podcast you’ll hear this month. Episode three.

by Rachel Stephenson Sheff

We bring you the third episode of I.G. Advisors' superb podcast What Donors Want in which you can hear a fascinating interview with Adam Askew, head of funding partnerships for Comic Relief.

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Really Ugly Sweater

by SOFII

In a novel twist on the traditional ugly Christmas sweater, SOS Children’s Villages Belgium came up with a fantastic idea that promptly captured the attention of thousands of potential donors.

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Islamic Relief: ‘Saving lives isn't easy’ video

by Joe Burnett

A funny, intelligent video from Islamic Relief featuring star in the making Yusuf demonstrates the complexity of international aid and why organisations such as IR are so important in the global fight against poverty.

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Enhance your online fundraising abilities in four steps

by Sarah Daren

In her second article for SOFII Sarah Daren shares her experiences of building successful crowdfunding campaigns and provides four key pieces of advice to make your online giving platform successful.

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How MQ’s brilliant faith in relationships is launching them into sustainability

by Rachel Stephenson Sheff

The major donors showcase: a great story from UK mental illness charity MQ shows the power of maintaining close relationships with donors. 

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SOFII stars: the best of corporate social engagement

by SOFII

Charities working in tandem with business can achieve remarkable results. In this edition of SOFII Stars, we present several wonderful examples where clever fundraising strategies led to exceptional partnerships!

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How crowdfunding is helping fundraise for community projects

by Sarah Daren

Sarah Daren explains how crowdfunding sites can be used not just for start-up businesses but to benefit entire communities, as demonstrated in towns and cities across the USA.

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Shine virtual balloon race

by John Grain

A smart, environmentally-friendly strategy change from small charity Shine inspired John Grain at IWITOT London 2018.

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NSPCC ‘Open Your Eyes’ direct response TV ad

by Giles Pegram CBE

A powerful and heart-rending direct response TV ad by the NSPCC showcases the organisation's dedication to its mission, donors and beneficiaries.

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Snowdogs: Tails in Wales Trail

by Joe Burnett

This superbly interactive campaign made a lasting impact by helping raise significant funds for Welsh children's hospice Tŷ Hafan but also by engaging the local community of South Wales in a fun and interactive programme.

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