The main areas of fundraising

NSPCC: 'Can't Look' TV ad that launched the Full Stop campaign

by Giles Pegram CBE

This shocking 1999 TV ad helped to launch the NSPCC's Full Stop campaign bringing the issue of child abuse into people's home but it's more powerful because of what you don't see.

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Shelter’s hugely successful Christmas ecard campaign

by Alex Furness

Working with DontSendMeACard, Shelter allowed donors to send on-brand ecards and tapped into this emerging fundraising method with astonishing results.

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An ethical, principled approach to donors and fundraising: a legacy case history from World Land Trust.

by John Burton

In this first part of three, CEO John Burton of the World Land Trust outlines his organisation’s fundraising ethos and how this has helped them grow and make an impact on the environment.

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What Donors Want - perhaps the most crucial podcast you’ll hear this month. Episode three.

by Rachel Stephenson Sheff

We bring you the third episode of I.G. Advisors' superb podcast What Donors Want in which you can hear a fascinating interview with Adam Askew, head of funding partnerships for Comic Relief.

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Really Ugly Sweater

by SOFII

In a novel twist on the traditional ugly Christmas sweater, SOS Children’s Villages Belgium came up with a fantastic idea that promptly captured the attention of thousands of potential donors.

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The best of the best of direct mail

by SOFII Contributors

We bring you the best of the best: 17 incredible packs that we feel every fundraiser should be aware of and learn from.

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Treasures from SOFII’s archives

by SOFII Contributors

Come and dive into SOFII’s extensive archive to discover superb direct mail campaigns from decades, even centuries, past.

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Wise words on direct mail

by SOFII Contributors

Experts discuss how to best create spectacular, inspirational and innovative direct mail campaigns that will connect with donors.

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Inside secrets of the copywriter’s art – the ‘how I wrote it’ series

by SOFII Contributors

Classic direct mail campaigns are explored and explained by the people who created them in this unique section of the DM showcase on SOFII.

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Saying thank you nicely, in a letter

by SOFII Contributors

Remembering to thank donors for their support is vital. Here are five direct mail ‘thank you’ campaigns that really made a difference.

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