Brilliant use of video

In this section, you will find some excellent examples of videos that have not only helped to raise funds but also awareness. Watch and feel inspired.

A 'hair-raising' message from the Swedish Childhood Cancer Foundation

by SOFII

Don't be afraid to steal an idea. Just make sure you do it right. Here we show you how the Swedish Childhood Cancer Foundation took a concept that fit with their strategy, copied it, and ended up with a stunning campaign that was even better than the original. 

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Help the Oma

by Ben Swart

Having trouble finding volunteers for your charity? If yes, then please go to this great case history. Its splendid use of video shows that people really do want to help others less fortunate – you just have to give them a way to do it.

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Children’s Medical Research Institute: the video that broke the Internet’s heart

by SOFII

Click here to see the video from Australia’s Children’s Medical Research Institute that ‘broke the Internet’s heart’.

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Alex’s Lemonade Stand Foundation (ALSF) end-of-year campaign

by SOFII

Please click here to see the award-winning video – full of emotion, powerful images and evocative language – that helped Alex's Lemonade Stand Foundation smash its $40,000 target.

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RSPCA: ‘home for life’ scheme

by Alex McDowell

A superb new service from the RSPCA that takes away the worries and concerns of their supporters, whilst increasing their legacy income considerably.

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At last, some genuinely fresh thinking in press advertising from a charity

by Andrew Papworth

Discover what’s so special about this ad from Sightsavers that it made Andrew Papworth go ‘Wow!’

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WaterAid: The Big Dig

by Reuben Turner

A very fine example of how storytelling, done right, can change the world. Isn’t the infographic just great? (SOFII loves the crossed legs). This campaign is fun, innovative, engaging, emotional (imagine how you’d feel with no toilet…) and highly effective as, inevitably, real storytelling in real time was bound to be. Altogether brilliant.

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SOFII: the BIG questions

by SOFII

How do we make donors feel really special? And how do they want to see us?

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SOFII’s what to watch

by SOFII

We know there's such a lot of great videos worth watching in the world of fundraising, so we've put together a summary of the best, just for you (in case you missed them first time round). So pour a cup of coffee, sit back, watch and be inspired.

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SickKids: ‘together we will’ campaign

One of the print ads.

by SOFII

This campaign from SickKids Foundation exceeded all of their goals through terrific use of video and proves the power of good storytelling.

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