Brilliant use of video

In this section, you will find some excellent examples of videos that have not only helped to raise funds but also awareness. Watch and feel inspired.

Alex’s Lemonade Stand Foundation (ALSF) end-of-year campaign

by SOFII

Please click here to see the award-winning video – full of emotion, powerful images and evocative language – that helped Alex's Lemonade Stand Foundation smash its $40,000 target.

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RSPCA: ‘home for life’ scheme

by Alex McDowell

A superb new service from the RSPCA that takes away the worries and concerns of their supporters, whilst increasing their legacy income considerably.

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At last, some genuinely fresh thinking in press advertising from a charity

by Andrew Papworth

Discover what’s so special about this ad from Sightsavers that it made Andrew Papworth go ‘Wow!’

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WaterAid: The Big Dig

by Reuben Turner

A very fine example of how storytelling, done right, can change the world. Isn’t the infographic just great? (SOFII loves the crossed legs). This campaign is fun, innovative, engaging, emotional (imagine how you’d feel with no toilet…) and highly effective as, inevitably, real storytelling in real time was bound to be. Altogether brilliant.

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SOFII: the BIG questions

by SOFII

How do we make donors feel really special? And how do they want to see us?

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SOFII’s what to watch

by SOFII

We know there's such a lot of great videos worth watching in the world of fundraising, so we've put together a summary of the best, just for you (in case you missed them first time round). So pour a cup of coffee, sit back, watch and be inspired.

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SickKids: ‘together we will’ campaign

One of the print ads.

by SOFII

This campaign from SickKids Foundation exceeded all of their goals through terrific use of video and proves the power of good storytelling.

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SOS Children’s Villages Belgium: a corporate partnership aimed at six people

by SOFII

An ingenious idea from SOS Children’s Villages that went for the ‘one per cent’ with this newspaper ad. It has superb and courageous targeting – just six people – is, challenging, innovative and was very successful.

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Facing the World: excellent use of video

http://facingtheworld.net/children/previous-patients/

by SOFII

This excellent film from Facing the World makes it abundantly clear what the donor has achieved. It’s sentimental, just very moving.

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Alexander’s Fund: how fundraising inspired a community to save a life

by SOFII

Alexander’s Fund inspired a community and raised over £255,000 in less than two weeks to save a young boy’s life.

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