Corporate social engagement

Fundraisers are becoming increasingly professional and sophisticated when it comes to forming partnerships with commercial organisations and also when raising money from them. Corporate donors now are expressing growing interest in what fundraisers have to offer in terms of mutual benefit for their marketing objectives and as they seek to fulfil their obligations in terms of their corporate social responsibility. Is corporate fundraising all it’s cracked up to be? Are companies the best route to the many thousands of potential individual donors that they employ? If so, how should you go about fundraising from the corporate sector and where are the best opportunities?

Unbound: the reinvention of an idea that flourished 200 years ago

by Aline Reed

This is a strange one. It the reinvention of an idea that was flourishing two hundred years ago, yet has left the notion of 'traditional' charities behind. Maybe even the sponsors don't see themselves as donors, but it's clear that this scheme contains all the ingredients of good fundraising – tangible need, a target, donor reward, donor recognition and the chance to support again.

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The Magic Bus: corporate customers pay for a facility that helps poor kids

by SOFII

How corporate customers enable an innovative charity to raise money to pay for a unique development facility for disadvantaged youngsters.

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United Way for Southeast Michigan (UWSEM): lessons from a $27.1 million corporate gift

by Marie Burnett

United Way successfully shifted their fundraising model from transactional to relational and from obligation giving to inspired giving. In the process they turned around a five year trend of decreasing contributions from workforce campaigns with the largest donation to a single project.

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New research shows how charities can create remarkable corporate partnerships

This year Innocent and Age UK are aiming to knit one million hats.

by Jonathan Andrews

Remarkable Partnerships, a new report from Jonathon Andrews shows that when charities and companies partner in a remarkable way they deliver huge impact, have wider reach, create more opportunities and last longer. Read SOFII’s summary here. Then get the full report, free.

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SOS Children’s Villages Belgium: a corporate partnership aimed at six people

by SOFII

An ingenious idea from SOS Children’s Villages that went for the ‘one per cent’ with this newspaper ad. It has superb and courageous targeting – just six people – is, challenging, innovative and was very successful.

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Oxfam and Marks and Spencer’s schwopping partnership

by SOFII

This partnership between Oxfam UK and Marks and Spencer is fulfilling the needs of people in the UK and developing countries. The planet is a winner too.

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Four tips that can help land corporate donations

Community is very important to both companies and their employees.

by Robert Bellovin

Raising money from commercial organisations is a bit like Marmite – you either love it, or hate it. But you can’t deny it that it does raise money. If you’re thinking about putting a toe in the water – check out this article that is full of advice for practitioners on how to go about it.

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UNICEF UK: ‘own a colour’ appeal

by Jonathan Andrews

This campaign run jointly by UNICEF UK and the paint company Dulux raised £52,000 in the first day. And the company paid all the costs.

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StreetSmart: helping the homeless as you eat

by SOFII

StreetSmart raises thousands of pounds for homeless charities throughout the UK every year during the months of November and December. The idea is simple: participating restaurants have a card on each table, or a reference on the menu, explaining that a voluntary one pound donation will be added to each table's bill at the end of the meal. StreetSmart then distributes these donations directly to reputable homeless charities throughout the UK.

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Akshaya Patra, India: winners of an international competition to change the world

by SOFII

A prize-winning initiative from India. Akshaya Patra has, quite simply, set up the world's largest school feeding programme, providing more than one million school dinners every school day. This vast undertaking clearly has appeal to corporate donors, for it attracted the attention of American Express when they were running a competition to find projects that have real impact.

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