Digital Fundraising

WoW! Presents - Royal Manchester Children’s Hospital Charity: Freya’s story

by Joe Burnett

From World-changers at Work, this is the story of how one brave teenager turned tragedy into opportunity and raised money for the people who saved her life.

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Breast Cancer Research Foundation - Pink Mercy Skin

by Lucy Casey

Teaming up with gaming giants Blizzard, Breast Cancer Research Foundation showed true inspiration in coming up with the perfect marriage between a good cause and the world of modern video games.

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Worldwide Breast Cancer - Know Your Lemons campaign

by Joe Burnett

How a simple yet tremendously effective campaign made the most of social media to get a crucial message around the world.

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World Vision: The Story Shop

by Joe Burnett

Learn how World Vision took their cause into the world of high-end shopping through an interactive, beautifully-designed store that was both informative and allowed for easy donations.

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UNICEF Canada: 360° immersive experience

by Joe Burnett

How UNICEF Canada brought donors and beneficiaries closer together through the excellent use of virtual reality.

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How celebs use social media for fundraising

by Joel Voysey

Three campaigns show fundraisers can learn from how celebrities use social media. From IWITOT London 2019.

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#GOBALLSOUT from Testicular Cancer New Zealand

by Tom Hodgson

This ballsy (sorry, couldn’t resist) and hilarious campaign captured the imagination of Sightsavers’ Tom Hodgson.

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Mermaids: how one man raised £250k by playing a game.

by Nikki Bell

The story of how one man took on prejudice and transphobia by raising £250k in just two days.

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Bloody Good Period’s festive period campaign

by Camille St-Omer Donaldson

A campaign that won the hearts and minds at IWITOT (I Wish I’d Thought of That) 2019, Bloody Good Period’s festive outing combined humour with a clear message that appealed to its target audience.

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British Heart Foundation: MyMarathon

by Emily Roff

Making great use of digital technology, the British Heart Foundation created a trail-blazing virtual event, as showcased at IWITOT (I Wish I’d Thought of That) 2019, SOFII’s showcase event.

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