Digital Fundraising

Knickers Model’s Own in aid of Cancer Research UK

by SOFII

A grieving daughter's fashion tribute to her mother became a highly successful digital fundraising campaign that turned grief into a triumph and a legacy, raising nearly £60,000. 

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Ocean Conservancy ‘let us know’ pop-outs online draw engagement and uncover hidden bequests

by Joe Burnett

Environmental advocacy group Ocean Conservancy have created a smart and well-designed pop-up widget for their planned giving micro-site that encourages digital dialogue among website visitors to help uncover hidden legacy gifts and generate fundraising leads .

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Two days in Dublin: fundraising inspiration in Ireland’s capital – part three

by Joe Burnett

In the third part of our report from Dublin, we cover a brilliant panel debate on the serious gender imbalance in fundraising. We also bring you a report on Norwegian website expert Beate Sørum’s insightful presentation.

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Friends of the Earth steadying the ship: looking after your supporters when a media storm hits

by SOFII

When the media storm around fundraising broke last year, Friends of the Earth acted quickly to get in touch with their donors and give them the opportunity to comment frankly and freely on how the organisation was communicating with them. 

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Why so many organisations fail at Facebook

by Beate Sørum

Beate Sorum thinks that if Facebook isn’t working for your organisation, she is willing to bet that it is not Facebook’s fault – it’s yours.

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Crimestoppers: reverse pickpocketing is putpocketing

by SOFII

The charity Crimestoppers launched an integrated experiential and social media campaign to raise awareness of pick pocketing that also aimed to change public behaviour.

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The Connection at St Martin’s: Donate Locate

by Georgia Bridgwood

The Connection at St Martin’s ‘Donate Locate’ app is a way to help someone living on the streets when donors feel most compelled to give – the moment they see him, or her. The app will locate the person they want to help and they can make a donation confident that it is going to the right place.

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Help the Oma

by Ben Swart

Having trouble finding volunteers for your charity? If yes, then please go to this great case history. Its splendid use of video shows that people really do want to help others less fortunate – you just have to give them a way to do it.

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Free Lunch: A case study in Chinese transparency and crowd-sourced fundraising

by Craig Linton

When scandal hit one charity in China all the others in the country were tainted and faced widespread public mistrust. Yet one well-known journalist was brave enough to start a bold campaign to change the lives of malnourished school children. This breakthrough innovation has helped restore trust in charities in China and raised enough funds to feed thousands of hungry children.

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Tough Mudder

by Michelle Chambers

A success story from non-professional fundraisers, this time two young men.

Tough Mudder is a challenge that includes fire, ice and electric shock obstacles and is more about camaraderie and team spirit than being the best. So far it has raised £5 million across the globe.

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