Digital Fundraising

CDE project 11c digital section 2 part 2: putting the principles and actions into practise

by The Commission on the Donor Experience

Usability - General website usability - Accessibility - Language use - Storytelling - Storytelling and conversations

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CDE project 11c digital section 2 part 3: putting the principles and actions into practise

by The Commission on the Donor Experience

Marketing consent - Email marketing - Mobile-oriented design and browser adaptation - Search Engine Optimisation - How donations are accepted

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British Heart Foundation ‘Gift of Hope’ and ‘Give in Celebration’

by Joe Burnett

Find out how the British Heart Foundation completely reinvented their strategy for in memory giving. How? By providing a more involving experience for donors and making great use of new technology. A wonderful lesson for all fundraisers

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Pennies, the digital charity box

by Joe Saxton

Taking advantage of the boom in contactless payments, Pennies allows donors to contribute quickly and without any hassle.

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Help Hollie ‘pants on your head’ campaign

by John Logan

A heartwarming, bittersweet story for Anthony Nolan blood cancer charity. Follow the link to learn of Hollie’s brave and funny campaign to raise both money and awareness.

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Blue Cross: Tap Dogs


Terrific innovation by animal charity Blue Cross who found a funny and eye-catching way to get their rescue dogs to lend their paws to the cause.

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SOS Children's Villages Norway: would you give your jacket to Johannes?

by Suzi Attree

Would you give your coat to a freezing child? Strangers help a young boy sitting alone without a jacket in freezing weather in a campaign that raised awareness of the plight of Syrian refugees.

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Refuge: The Helen Titchener (nee Archer) Rescue Fund

by Louise McCathie

A fan of Radio BBC 4's popular programme 'The Archers' created an online fundraising page for Refuge in response to a domestic violence storyline. 

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One Girl: Do It In A Dress

by Lizzi Hollis

Dresstastic challenge event from Australia that allows volunteers to use their creative fundraising juices and have fun.

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A story that wakes you up in your career

by Lizzie Carter

If emotional responses raise money, then fundraisers need to think about the last story that genuinely ‘woke them up in their career’ and made them feel something.

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