Digital Fundraising

Wikimedia Foundation: how banners can enhance fundraising

by SOFII

This exhibits shows how Wikipedia have managed to involve thousands of committed volunteers to create, test and translate each banner that we see. This really is volunteer-led fundraising at its best.

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Medicos Sin Fronteras: medicine for someone else’s pain

by SOFII

‘Pills for another person’s pain is a project of awareness and also a new symbol of hope.’

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Reprieve’s campaign for justice for Linda Carty: ‘death’s waiting room’

by SOFII

This compelling exhibit from Reprieve shows how to make a dramatic and powerful statement to attract public attention to your cause. The exhibition replicates the real death row cell of British grandmother Linda Carty, now facing imminent execution in Texas.

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The India Giving Challenge

Give India ad

by SOFII

By harnessing a competitive element to fundraising, GiveIndia were able to provide a new and unusual opportunity for all involved.

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The Beautiful Foundation: building philanthropy in South Korea with Lego block banks

Children at school tables

by SOFII

The Beautiful Foundation wanted to further promote charitable giving in South Korea, during a time when a 'giving culture' was rapidly taking root. This campaign aimed to increase the awareness of the needs of children and poor people and to raise necessary financial social support through a non-conventional monetary system.

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Dove: the Campaign for Real Beauty and Dove Self-Esteem Fund

Dove ad

by Carolina Herrera

Here’s a company using exactly the same tactics that charities use to campaign for social change while, of course, rather effectively selling its prod…

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Wood Green Animal Shelters: urgent £3 food appeal

The picture of Honey used on the outer of the mail pack and one of the press advert variations speaks volumes to any animal lover.

by SOFII

Wood Green, The Animals Charity changed their fundraising strategy and are now achieving better ROIs on their cold recruitment campaigns than ever before.

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Interval House: the gratitude report

report cover

by SOFII

This great report is hot off the press, so SOFII is looking forward to hearing what the readers think about their gratitude report.

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Send a Cow: thank-you drive

by SOFII

The team at Send a Cow are passionate about saying thank you to their supporters.

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Capital Area United Way: a well-captioned photo is worth 1,000 words

by SOFII

By re-designing their website and including a special online photo documentary Capital Area United Way found a way to tell their story and proved that a picture really can tell a thousand words.

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